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0000 mahala mobile presentation 2011load


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Mahala Mobile's offerings

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0000 mahala mobile presentation 2011load

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  2. 2. Who is mahalaMobile?<br />Mobile Development<br /><ul><li> Mobile site design and setup, custom development
  3. 3. Full handset detection, auto mobile number detection
  4. 4. On-the-fly mobi site rendering based on handset capabilities
  5. 5. Mobile Ad serving engines
  6. 6. Mobile Analytics and reporting
  7. 7. SMS Gateway and SMS modules</li></ul>Mobile Marketing<br />Ad targeting offered by the following methods:<br /><ul><li> Demographic, Geographic, Contextual, Device, Carrier
  8. 8. Mobile display vs Mobile Search
  9. 9. CPC Text + Banner and CPM Text + Banner ad placement on a number of mobile ad networks
  10. 10. We provide mobile strategy, campaign optimization, interim & post campaign reporting and post campaign click analysis
  11. 11. We also ensure all ads and campaigns are in accordance with the current Mobile Best Practice</li></li></ul><li>mobile marketing and mobile technology enabler<br /> in-house design and technology development team<br /> creative mobile marketing and custom development solutions<br />offers mobi sites, advertising & premium rated SMS and more...<br /> create a powerful mobile communication channel direct to your customer<br /> non intrusive mobile solutions that are designed according to your own strategy and objectives<br />conceptualising, managing, developing & implementing mobile technologies<br />Mobi Sites:<br />* Home/service-products/optin- signup/contact/about pages <br />* Mobile device recognition & rendering <br />* Click-2-Call & SMS WAP Push links <br />* Optin Database/Registration Form <br />* SMS Short Codes/SMS, Multimedia, Voting & Voucher Modules<br />* Mobile analytics (reporting)<br />
  12. 12. mahalaSMS Advertising Campaigns :<br />Mobile Site Advertising:<br />SMS Advertising:<br />60 characters that are provided for advertisers to be placed on any free text message being sent through mahalaSMS<br />mahalaSMS<br />YAY! U2 is comng 2 S.Africa-Will buy tickets @ the shop 4 us now! It’s gonna b so gr8! <Visit! Stand a chance to win ten U2 concert tickets><br />Connect to Goodyz<br />Reply<br />Back <br />Options <br /><br />
  13. 13. Some of our services<br />Mahala means “free”mahalaMobile’s clients:<br /><ul><li>
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  21. 21.</li></li></ul><li>What is<br />What is<br /><ul><li> Is a place where anyone can build their own mobi site for MAHALA!
  22. 22. mahalaMobile has spent the last 2 years developing best practices for mobile development, all of which are showcased in!</li></ul>Technologies<br /><ul><li> Fast document orientated database (as used by Facebook & YouTube)
  23. 23. Full Handset detection
  24. 24. Transcoding - Image/Font Resizing (based on handset capabilities)
  25. 25. Own Mobile Ad Serving
  26. 26. Geolocation, tinyURL
  27. 27. Multimedia (images, video, music)
  28. 28. Own Analytics and tracking
  29. 29. Click-2-call
  30. 30. SMS (including WAP PUSH), Email Modules
  31. 31. 3rd Party API Integration (weather, translation, currency conversion)</li></li></ul><li>What is<br />SMS ‘MX8’ to 33750 to get the WAP link. Cost R1.50<br />What is<br /><ul><li> Wap-based IM chat platform (MXiT, Facebook)</li></ul>Problem?<br /><ul><li>IM is Session-based, some IM platforms are closed communities
  32. 32. Have to download app (OS dependant)
  33. 33. No-clickable ads</li></ul>No Problem! (Solution)<br /><ul><li> Server-side session maintenance, User Refresh, Cross Platform IM chat
  34. 34. Contextual based advertising (keyword mapping) – Messages + Presence</li></ul>Languages Used<br /><ul><li> Python, Java, PHP</li></ul>Technologies<br /><ul><li> OpenX (Ad server) – if its good enough for groupon its good enough for you
  35. 35. OpenFire (IM transport layer)
  36. 36. Tera-WURFL (Handset detection) - if its good enough for facebook its good enough for you
  37. 37. ActiveMQ (Message Queuing)</li></ul>API + Comms<br /><ul><li> XMLRPC, proxy via Cape Town</li></li></ul><li>Mobile Check<br /> <br />Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score. <br />Readiness, Size, Time & Cost<br />
  38. 38. Handset Rendering<br /> Emulation<br /> Actual Device<br />
  39. 39. Display vs Search?<br />VS<br />
  40. 40. Neil Croft<br />(t) 011 025 2818 (sales)<br />(t) 011 023 2818 (technical)<br />(w)<br />(e)<br />(e)<br />