1. Analysis of Chen one
2. Vision/Mission Statement of Chen One
3. Functions of Chen One
Analysis of chen one
1. It’s a fashion cloths.
2. Established in 1999.
3. Use in fashion industry and usually elite class use it.
4. The success of the chen one is quite impressive so they open
more store of chen one in the different areas of Pakistan like
Rahim yar khan, Lahore, Faisalabad, Bahawalpur, Sahiwal.
Vision and mission statements…
Chen one wants to be more comparative by offering standard products to be
customer and clients.
To be most preferred business
To be a change leader
To produce product according to market demand
To set unique standard to support their brand image
PLANNINGAT CHEN ONE
What is planning ?
The process of making plans for something is called planning.
Importance of planning
Planning is important for achieving its goal.
Developing plans for organizational work activities
Specific goals covering a specific time period
Short term planning refer to strategies which are made for near future.
They start online sales system
They also expanding their system outside Pakistan like in UAE Saudi Arabia
Long term :
Long term planning refer to strategies which are made for 10 to 15 years
Chen one focus more on quality than profitability
Now its number one store in Pakistan.
What is Organizing?
Organizing is a second function of management , at
the first step one make the plan but at the second
step the implementation of those plans have to be
It’s a first step now its done by the machines rather than labor which is
Its done after spinning firstly it was done by labor which take longtime
new machines done it more efficiently.
All these processes are done by highly trained staff.
Organizing process starts when stock is in
They manage stock in such way which is
convenient for all.
They receive clothing for parent company so there
is no problem of over stock.
LEADING AT CHEN ONE
Chen one is the name which is stands for changing life style
forever Chen one is not only the retail outlet but also they
provides their customers comfort and satisfaction.
Types of Leading:
• Autocratic leadership
• Democratic leadership
• Laissez-fair leadership
Leading at Chen One
Upper level of management use the autocratic
leadership. They make different policies for achieving
goals but they do not let employees to be a part of it.
In the lower level management use democratic
leadership here they consent with employees and let
them be a part.
Laissez-fair leadership :
Chen one does not use this leadership style.
MANAGERSALSO WORKAS FACILITATORSTHEY
MAKE BOUNDARIESACCORDING TOTHE PROBLEM
MANAGEMENT GIVE DIFFERENTTASKTO
EMPLOYEES IFTHEYDONE GIVENTIMETHEYGET
Leading at chen one
Controlling is fourth function of management
in which we compare performance of predetermined
standards plans or objectives in order to determine whether
performance is in line with these standards.
Controlling at chen one
Keep check and balance
Establishing performance standards
Comparing actual performance against
Taking corrective action when necessary
Main points under controlling are
KEEP CHECK AND BALANCE:
check daily routine process and maintain the records
ESTABLISHING PERFORMANCE STANDARDS:
They tell employees what they have to do
Avoid common mistakes which cause loss for organization
Main points contd…
• COMPARING ACTUAL PERFORMANCE AGAINST STANDARDS:
The comparing step determines the degree of variation between actual
performance and standard.
• TAKING CORRECTIVE ACTION WHEN NECESSARY:
Companies succeeded because they take correct step at right time.
Chen one also take reason able steps and actions to maximize the profit.
Chen one has been highly successful over
the years. Overall with its marketing
activities Chen one has been successfully
brand. Research shows that Pakistan
customers are highly attracted to this sort of
offers like discount, gifts and loyalty brand.
That’s the reason Chen one in future will
target the upper middle and middle class.