Libraries and social networks


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Held in Helsinki, Finland.

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  • Libraries and social networks

    1. 1. <ul><ul><li>Social networks </li></ul></ul><ul><ul><li>- (where) do libraries fit in? </li></ul></ul><ul><ul><li>Magnus Enger </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Helsinki 2008-04-17 </li></ul></ul>
    2. 2. Some questions to you <ul><li>How many of you have created a profile on Facebook? </li></ul><ul><li>How many of you have been logged in to Facebook in the last week? </li></ul><ul><li>How many of you have created a profile on a social network other than Facebook? </li></ul>
    3. 3. Social - software or networks? <ul><li>Social software </li></ul><ul><ul><li>Social features, like the ability to define «friends» or «contacts», but the focus is on something else </li></ul></ul><ul><ul><li>Example: Flickr </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Networking is the main focus </li></ul></ul><ul><ul><li>Example: Facebook </li></ul></ul>
    4. 4. My focus <ul><li>Social networks in libraries </li></ul><ul><li>Or </li></ul><ul><li>Libraries in social networks </li></ul><ul><li>Social networks for librarians </li></ul><ul><li>Or </li></ul><ul><li>Social networks «for patrons» </li></ul>
    5. 5. Something to remember <ul><li>Libraries should be present where the users are, right? </li></ul><ul><li>But... </li></ul><ul><li>«A big difference exists between being where our patrons are and being useful to our patrons where they are.» (Meredith Farkas, my emphasis.) </li></ul>
    6. 6. Diversity of social networks
    7. 7. <ul><li>Create your own social network </li></ul><ul><li> </li></ul><ul><li>1.091 networks as of 2008-04-16, and growing... </li></ul><ul><li>One «Ning ID» across networks </li></ul>
    8. 10. Facebook
    9. 11. Why Facebook? <ul><li>It's the one I know best </li></ul><ul><li>Pioneered the concept of a «platform» for «applications» </li></ul><ul><ul><li>Which is interesting in connection with «being useful to our patrons»... </li></ul></ul>
    10. 12. Short history <ul><li>Launched in 2004, for students at Harvard </li></ul><ul><li>Open to everyone from September 2006 </li></ul><ul><li>«Facebook Platform» launched on May 24, 2007 </li></ul>
    11. 13. Some numbers <ul><li>Norway - network </li></ul><ul><ul><li>549.115 members </li></ul></ul><ul><ul><li>4.737.200 population </li></ul></ul><ul><ul><li>11,6 % </li></ul></ul><ul><li>Norway - ads </li></ul><ul><ul><li>1.127.740 </li></ul></ul><ul><ul><li>23,8 % </li></ul></ul><ul><li>Finland - network </li></ul><ul><ul><li>395.703 members </li></ul></ul><ul><ul><li>5.255.580 population </li></ul></ul><ul><ul><li>7,5 % </li></ul></ul><ul><li>Finland - ads </li></ul><ul><ul><li>458.200 </li></ul></ul><ul><ul><li>8,7 % </li></ul></ul>
    12. 14. Some more numbers for Finland <ul><li>Total: 458.200 </li></ul><ul><li>Men: 138.600, women: 204.420 </li></ul><ul><li>0-15: 2.200 </li></ul><ul><li>16-20: 74.220 </li></ul><ul><li>21-25: 157.060 </li></ul><ul><li>26-30: 121.300 </li></ul><ul><li>31-35: 58.820 </li></ul><ul><li>36-45: 32.480 </li></ul><ul><li>46- : 11.820 </li></ul>
    13. 16. Libraries in Facebook - options Profiles Groups Pages Applications
    14. 18. Types of presence
    15. 19. Facebook: groups
    16. 24. Facebook: pages <ul><li>Feature probably added because lots of organizations were creating profiles for themselves </li></ul><ul><li>Works much the same way as a profile </li></ul><ul><li>Users become «fans», not «friends» </li></ul><ul><li>Pages can send notifications to fans </li></ul><ul><li>Fans can choose to receive notifications from pages </li></ul>
    17. 32. Advantages to pages <ul><li>Applications can be added to pages, but not to groups </li></ul>
    18. 33. Facebook: applications («apps») <ul><li>In the beginning </li></ul><ul><ul><li>Pictures, The Wall </li></ul></ul><ul><li>Then came the Facebook Platform </li></ul><ul><ul><li>Made it possible for «third party developers» to create applications </li></ul></ul><ul><li>Can be added to pages, as well as profiles </li></ul><ul><li>Examples </li></ul><ul><ul><li>JSTOR </li></ul></ul><ul><ul><li>WorldCat </li></ul></ul>
    19. 50. Anatomy of an application <ul><li>Facebook delivers most of the page </li></ul><ul><li>The application delivers content in a «window» on the page </li></ul><ul><li>To the user it looks like one, integrated page </li></ul><ul><li>The application «talks» to Facebook in the background, to get information about the user looking at the page </li></ul><ul><ul><li>Friends, interests, favourite books – and information about the user's friends... </li></ul></ul>
    20. 52. Successfull applications <ul><li>Spread «virally» </li></ul><ul><ul><li>«Word of mouth» </li></ul></ul><ul><ul><li>Newsfeeds show new apps and interactions with apps </li></ul></ul><ul><ul><li>Built-in methods for recommending apps to friends </li></ul></ul><ul><li>Emphasize social aspects </li></ul><ul><ul><li>Interactions among your circle of friends </li></ul></ul><ul><ul><li>«Challenge your friends to take this quiz» </li></ul></ul><ul><ul><li>«Tell your friends about this book» </li></ul></ul>
    21. 53. Library as conversation <ul><li>(A lot of) people love to talk about books </li></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><li>But they don't necessarily do it in the library </li></ul><ul><li>The Web is rife with book-conversations: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>LibraryThing </li></ul></ul><ul><ul><li>Facebook... </li></ul></ul>
    22. 54. Some ideas for applications <ul><li>New books from your library </li></ul><ul><li>Add books to a bookshelf </li></ul><ul><li>Tag books </li></ul><ul><li>Comment, discuss, write reviews, rate </li></ul><ul><li>«Others who liked this book also liked...» </li></ul><ul><li>Tell others about a book </li></ul><ul><li>Book-games </li></ul><ul><li>And let's not forget journals, articles, DVDs, music... </li></ul>
    23. 55. Not just one platform anymore... <ul><li>Alternative platform: OpenSocial </li></ul><ul><li>Who's in? </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><ul><li>MySpace </li></ul></ul>
    24. 56. The war of the platforms? Source:
    25. 57. Focus on infrastructure <ul><li>We need to get our «metadata» out of our systems in a structured way. </li></ul><ul><ul><li>Feeds (e.g. RSS/Atom) </li></ul></ul><ul><ul><li>APIs (e.g. SRU) </li></ul></ul><ul><li>And not just from our catalogues, but from all the services that make up our «collection» </li></ul><ul><li>We need an abstract «social thing», that can interact with, and collect data from, all sorts of social networks (and other interesting places). </li></ul>
    26. 58. Conclusion <ul><li>Social networks are interesting «places» for libraries to provide services. </li></ul><ul><li>We need to experiment in order to determine what kinds of services can be built, and what our users will actually find useful. </li></ul><ul><li>We need an infrastructure that will allow us to present our own data in new places with a minimum of effort. </li></ul>
    27. 59. <ul><ul><li>THE END </li></ul></ul>
    28. 60. <ul><ul><li>Kiitos! </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>