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UX at Hemnet
How we created a new map search experience
Today, I am proud
“Replace the maps”
Thomas Lindqvist, Hemnet
LARGE
Theme
1-6 months
3-5 persons
MEDIUM
Operations team
A few days
2-3 people
SMALL
Web master
Minutes or hours
1 person
The Banana Reports
Thomas Lindqvist, Hemnet
No UX team
Small, self organizing,
cross-functional
teams in themes
Everyone involved from the start
results in shared knowledge and ownership
UX in our discovery phase
● Find and verify insights to give direction to early concepts and design
○ Theme specific perso...
All team members
involved in everything
UX in our implemention phase
● Planning
○ Split scenarios into buildable chunks
○ Create high level backlog
● Get go from ...
Less sketch time, more
communication
UX in our implemention phase
● Detailing design and get
● Continous feedback from “Designfikas”, demos and quick user test...
Success criterias for us
● Easy access to everyone you need to speak to
○ Users from our user panels
○ Behavioural data (h...
Everyone likes to talk product, business,
experience, tech and process
● Designers program
● Developers involved in resear...
Process vs Reality
User research
in the long run
Now:
Post release and
dissolve the theme team
Two 2-week iterations
B
b b
LARGE
Theme
MEDIUM
Operations team
SMALL
Web master
Future:
How did it go moments
1 day later 1 week later 1, 3, 6 months later
But, does it scale?
Thank you!
magnus.burell@hemnet.se
UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15
UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15
UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15
UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15
UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15
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UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15

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UX at Hemnet - How we created a new map search experiencce, Antrop UX All stars 2014-05-15

  1. 1. UX at Hemnet How we created a new map search experience
  2. 2. Today, I am proud
  3. 3. “Replace the maps”
  4. 4. Thomas Lindqvist, Hemnet
  5. 5. LARGE Theme 1-6 months 3-5 persons MEDIUM Operations team A few days 2-3 people SMALL Web master Minutes or hours 1 person
  6. 6. The Banana Reports
  7. 7. Thomas Lindqvist, Hemnet
  8. 8. No UX team
  9. 9. Small, self organizing, cross-functional teams in themes
  10. 10. Everyone involved from the start results in shared knowledge and ownership
  11. 11. UX in our discovery phase ● Find and verify insights to give direction to early concepts and design ○ Theme specific personas & Co-write user scenarios ● Define goals and metrics ○ our success criterias. Done by the team, not by management ● Visualise concepts together with business ● Get feedback on feasibility from developers ● Build and get feedback on simple prototypes Three 2-week iterations
  12. 12. All team members involved in everything
  13. 13. UX in our implemention phase ● Planning ○ Split scenarios into buildable chunks ○ Create high level backlog ● Get go from management ● Communication with other teams and stakeholders One 2-week iterations
  14. 14. Less sketch time, more communication
  15. 15. UX in our implemention phase ● Detailing design and get ● Continous feedback from “Designfikas”, demos and quick user tests ● Element gallery ● Deliver chunks to live site to reduce late surprises ○ Behavioural data ○ Techical viability ○ Beta-test on 5% of traffic Nine 2-week iterations
  16. 16. Success criterias for us ● Easy access to everyone you need to speak to ○ Users from our user panels ○ Behavioural data (high traffic and historial data) ○ All competencies needed to solve the task ○ Decision makers ● Empowered team and trust from management ○ Hands-off focused teams ○ Time to plan and learn
  17. 17. Everyone likes to talk product, business, experience, tech and process ● Designers program ● Developers involved in research and design ● Business guy is the users advocate ● Actionable retrospectives
  18. 18. Process vs Reality
  19. 19. User research in the long run
  20. 20. Now: Post release and dissolve the theme team Two 2-week iterations
  21. 21. B b b LARGE Theme MEDIUM Operations team SMALL Web master
  22. 22. Future: How did it go moments 1 day later 1 week later 1, 3, 6 months later
  23. 23. But, does it scale?
  24. 24. Thank you! magnus.burell@hemnet.se

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