Manage Your Financial Institution's Customer Experience Across All Channels

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Providing customers with a great experience, regardless of how they connect, is critical to business success. Watch this webinar with Magnolia and NRG Edge to learn how to manage customer experience across all digital channels from a single console.


NRG Edge, a bank technology solutions & services company, has joined forces with Magnolia CMS to bring a highly effective, digital channel servicing solution directly to financial institution managers who understand the importance of providing customers with a great experience.

By attending this webinar, you will learn how easy it is to
- Add, change and review content
- Publish it simultaneously to all channels (including secure sites)
- Have it perform flawlessly on all devices.

This webinar will be useful for Chief Information Officers (CIOs), Chief Digital Officers (CDOs), Chief Marketing Officers (CMOs) at banks, credit unions and other financial institutions.

Published in: Technology
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Manage Your Financial Institution's Customer Experience Across All Channels

  1. 1. Manage Your Financial Institution's Customer Experience Across All Channels November 12, 2013 1 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  2. 2. Today’s Speakers Bill Beardslee, General Manager, Magnolia Americas Marty Ronky, Director of Business Solutions, NRG Edge Sebastian Napoli, Director of Technology Solutions, NRG Edge Adam Galloway, Chief Architect , NRG Edge 2 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  3. 3. Today Topic Magnolia CMS Overview 5 Minutes Content Management Across Multiple Channels 35 Minutes Questions 3 Time 15 Minutes Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  4. 4. Just What Is a CMS? (Content Management System) 4 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  5. 5. A Content Management System defined Multi-Channel Outbound www Mobile Site Newsletter App Landing Page Content Analytics Commerce CRM Personalization Integration/Inbound ! 5 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  6. 6. 6 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  7. 7. Text 7 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  8. 8. And now, onto Marty www.magnolia-cms.com 8 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  9. 9. NRG Edge – A Bank Technology Solutions & Services Co. •Channels solution architects for financial services •Clients include several of the large, direct banks in the U.S. •Magnolia CMS experts •Java / Mobile / Web / UI developers for financial services •Financial services business and technical systems analysts 9 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  10. 10. Partnership •Partners since 2006 •NRG Edge is Magnolia’s U.S. partner in financial services. •Joint product development / support / training / sales •Java / Mobile / Web / UI developers for financial services •NRG Edge invited annually to present latest innovative use of content management for financial services at Magnolia’s Annual Users Conference. 10 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  11. 11. Challenge: Manage Content Across Mobile & Web Silos No single method supports change across all channels, including the secure banking sites. This translates into a poor and inconsistent user experience and expensive maintenance for the institution. 11 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  12. 12. Single Console Manages Content Across All Channels Tables Video Surveys Rates Text Charts Product Info Native Mobile & Tablet Banking Apps * * Secure Banking Sites and Apps 12 Version 1.1 Wednesday, November 13, 13 Promos & Ads Pages Legal Alerts Mobile Web Banking * Calculators Images Links Multilingual Social Media Help Documents Chat Disclosures Messages Web Online Banking * Bank WebStorefront Marketing Site Magnolia is a registered trademark owned by Magnolia International Ltd.
  13. 13. Institution-Defined Workflow for Review & Approval The “Pulse” Enables Workflow for Review & Approval Processes 13 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  14. 14. Enabling content management across an institution’s digital channels increases that institutions’ brand velocity in the marketplace. 14 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  15. 15. Key Features •Cross-channel content changes are made from a single, administrative console. •Role-based user management and version control sets up to work within your institution’s processes. •Intuitive interface reduces complexity and offers an easy way to manage all channel content for an institution’s non-technical staff; e.g., marketing, legal, product and other aligned groups. •From a flexible base platform, templates are configured to fit an institution’s brand-specific requirements. 15 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  16. 16. And now, onto Adam www.magnolia-cms.com 16 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.
  17. 17. Thank You. Questions? Contact Greg Ryan, Director of Marketing, NRG Edge, greg.ryan@nrg-edge.com, 610-585-3505 17 Version 1.1 Wednesday, November 13, 13 Magnolia is a registered trademark owned by Magnolia International Ltd.

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