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This presentation was given at Amplify Miami 2014 by Philipp Bärfuss, Head of Product Development at Magnolia International, and Bill Beardslee, General Manager Magnolia Americas.
How can you make your site speak with more relevance to your audience? Explore the topic of personalization with real world examples. See how Magnolia will support personalization in the upcoming release of 5.3.
According to Wikipedia, “Personalization involves using technology to accommodate the differences between individuals.” Our speakers will take us beyond wishful thinking to pragmatic quick wins that improve customer experience and the value of content. That value is why Magnolia is making it possible to communicate with each segment of your audience with more relevant content.