Keynote: Magnolia Debuts Personalization

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This presentation was given at Amplify Miami 2014 by Philipp Bärfuss, Head of Product Development at Magnolia International, and Bill Beardslee, General Manager Magnolia Americas.

How can you make your site speak with more relevance to your audience? Explore the topic of personalization with real world examples. See how Magnolia will support personalization in the upcoming release of 5.3.
According to Wikipedia, “Personalization involves using technology to accommodate the differences between individuals.” Our speakers will take us beyond wishful thinking to pragmatic quick wins that improve customer experience and the value of content. That value is why Magnolia is making it possible to communicate with each segment of your audience with more relevant content.

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Keynote: Magnolia Debuts Personalization

  1. 1. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Bill Beardslee, GM Philipp Bärfuss, Head of Product Development February 19, 2014 at Amplify/Miami Keynote - Personalization 1
  2. 2. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2 We need personalization! http://www.petswelcome.com/wp/wp-content/uploads/2010/09/puppy_eyes-2.jpg
  3. 3. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3 Brochure One To OneTargeting
  4. 4. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.4 Behavior Analysis Based on a visitor‘s journey so far: - tag content with „interests“ - track pages a visitor goes to - create implicit profile from histograms - adapt content on pages accordingly - use data from ad networks to know more Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data Personalization Implicit Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities
  5. 5. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 What is the essence? 5 http://postitartists.com/wp-content/uploads/2013/12/postitwall.jpg
  6. 6. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. We should leverage what we have! 6 Content Apps Categorization Dynamic Page Components + +
  7. 7. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.17 Your Basic BA Grunt Developer Extraordinaire
  8. 8. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.18 My Phone, Inc.
  9. 9. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.19
  10. 10. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Criteria 10 Date Location Device Magic Yes No
  11. 11. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Traits 11 Age Sex Interest Yes No Maybe Likely Magic
  12. 12. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12 Criteria Traits Magnolia (Out of the Box) Personalization Engine Custom
  13. 13. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12 Criteria Traits Magnolia (Out of the Box) Personalization Engine Custom Implicit Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data &
  14. 14. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.13 Criteria Traits Home Page Variants Promotion For Women For Men Date = Feb 14 Sex = Female Sex = Male
  15. 15. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.14
  16. 16. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.115 Productivity Info Technical Info
  17. 17. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Segments 16 Other Business Technical
  18. 18. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.17
  19. 19. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.18 http://cettinaworks.com/site/wp-content/uploads/2009/05/handwritten-groc-list.jpg
  20. 20. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.19 Criteria Traits Segments Content Variants
  21. 21. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.20
  22. 22. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.21 http://www.flickr.com/photos/surroundsound5000/4603946826/sizes/o/
  23. 23. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Personas 22 Age = 37 Sex = male Technical Philipp
  24. 24. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.23 Criteria Traits Personas Segments
  25. 25. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Preview 24 Philipp + Date Location Device
  26. 26. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25
  27. 27. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.26 Magnolia combines flexibility, efficiency and simplicity in a unique way.
  28. 28. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.27 Authoring Preview OrganizationFoundation Criteria Traits Personas Segments Content Variants
  29. 29. ➡ Personalization Tools ➡ Preview ➡ Multivariate Testing ➡ Content Inheritance ➡ Behavior Analysis ➡ Snippet Caching Outlook Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.28 Personas Segments Content Variants Criteria Traits Magnolia 5.3 (May 2014)
  30. 30. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.129

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