The How and Why of Twitter

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In a world that collaborates through social networks, how equipped our your teams to join the conversations? Your employees are your biggest brand advocates, and it is important to help them learn the skills and content to grow your brand.
Magnet 360 presents, "The How and Why of Twitter", an overview of personal and professional uses of the social media tool, along with set-up, privacy settings, and common practices. This presentation was crafted for new users to understand how Twitter functions, and the benefits that can be provided through being apart of the Twitter eco-system.

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  • NewsPersonalAnd people notice you are tweeting (or when you’re not) .
  • Twitter has a 60 second tutorial where they help set up your account, and import your contacts. Make sure your icon photos are adhering to the aspect ratio, or nothing will appear.
  • Use the “cog” icon to access your settings, from there you can change privacy, profile, and other aspects of your account.
  • I suggest not to do protected tweets. It defeats the purpose.
  • Make sure to set up your email notifications to options that make Twitter convenient, not annoying.
  • Profiles that have images, headers, and customer backgrounds get more traffic.
  • When following people, you can look through your email contacts, without them being spammed or notified.
  • USE RT- to retweet people but still have your icon come up in newsfeedsRT- someone if you want to just spread the word for someone@ mention someone if you want to have a direct conversation (that can be seen by people who follow you and the person you are at mentioning) Add a “.” before an @mention so everyone can see your posts.
  • Use # hastags to be apart of the conversation, or to generate a conversation, or to just be comical.
  • Use list to segment friends, sports, business, and other interest to gain information from specific groups of people from your news feeds quickly.
  • Favorite posts so you can archive information, have others see what you are interested in, or give kudos to people you follow.
  • DM is a private way to use twitter. You can send 140 character messages to people as long as each party follows the other.
  • Use simple cues to tweet articles, and information to your feed without having to log into twitter.
  • Connect other social networking platforms to your twitter feed easily.
  • The How and Why of Twitter

    1. 1. THE HOW & WHY OF TWITTER
    2. 2. WHY?- PERSONAL USE
    3. 3. WHY?- BUSINESS Business professionals express ideas and passions through Twitter. They Learn about jobs and new opportunities. Most importantly they stay informed and connected through Twitter.
    4. 4. WHY?- EMPLOYEES /// Learn more about one another ///Promote one another ///Connect with one another directly.
    5. 5. WHY?- EMPLOYEES You can also follow @Magnet360 and keep up on what we are doing out in the world!
    6. 6. HOW?- PROFILE SET-UP
    7. 7. HOW- SET-UP
    8. 8. HOW?- SET-UP
    9. 9. HOW?- SET-UP
    10. 10. HOW?- SET-UP
    11. 11. HOW?- LAYOUT /// View tweets /// Compose new tweet /// New followers /// Notifications /// Find new sources to follow /// Trending topics /// View own tweets /// Edit profile
    12. 12. HOW?- FOLLOWING
    13. 13. HOW?- RE-TWEET & QUOTING RE-TWEETING @ MENTIONING “.” BEFORE @MENTIONS
    14. 14. FUNCTIONS- HASHTAGS
    15. 15. FUNCTIONS- LISTS
    16. 16. FUNCTIONS- FAVORITE
    17. 17. FUNCTIONS- DIRECT MESSAGE (DM)
    18. 18. WHERE TO TWEET FROM
    19. 19. WHERE TO LINK FROM? You can link directly to Twitter using other Social Media platforms
    20. 20. MAGNET 360 – MARKETING CLOUD
    21. 21. MAGNET 360 - MARKETING
    22. 22. YOU ARE OUR BRAND! YOU help promote growth… YOU contribute to our events… YOU TELL OUR STORY
    23. 23. QUESTIONS?

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