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Blogging for Business

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Through this presentation learn about how to empower your employees to grow their personal brand and contribute to your overall content strategy.

Published in: Business, Technology
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Blogging for Business

  1. 1. BLOGGING FOR BUSINESS HOW TO GROW YOUR PERSONAL BRAND
  2. 2. GET ON THE CLUETRAIN Just before the century turned….
  3. 3. GET ON THE CLUETRAIN Just before the century turned….
  4. 4. BLOGGING FOR BUSINESS - HISTORY EARLY BLOGGERS: http://www.rebeccablood.net/bloggerson/jasonkottke.html
  5. 5. BLOGGING FOR BUSINESS - HISTORY And then we got tools… http://www.peterme.com/archives/00000205.html First hosted blog tools: Open Diary launched in October 1998, soon growing to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries. SlashDot, a still-popular blog for tech "nerds" launched in September 1997. Brad Fitzpatrick, a well known blogger started LiveJournal in March 1999. Evan Williams and Meg Hourihan (Pyra Labs) launched blogger.com in August 1999 (purchased by Google in February 2003)
  6. 6. BLOGGING FOR BUSINESS - RELEVANCE Blogs started to show up at work…
  7. 7. BLOGGING FOR BUSINESS - RELEVANCE CEO takes to the blogosphere!
  8. 8. BLOGGING FOR BUSINESS - RELEVANCE Early in the new century the business value started to get more clear:
  9. 9. CONTENT MARKETING • Companies want and need to move out of commodity situations with their customers to build relationships • These relationships create more value over time for both companies and customers • Content is the new marketing • Customers want value, advice, direction, proof • Make good content and build trust • Trusted sources gain more business
  10. 10. PERSONAL BRAND • Have a reason for each social account (i.e. my college friends are on FB) • Choose a network or two and maintain it • Schedule (at least) monthly check in • Use other networks to point to your main networks
  11. 11. PERSONAL SITE • Photo of the day site • Created my own rules • Follow those rules • Building audience over time
  12. 12. BLOGGING FOR BUSINESS – MAGNET 360 • When you build a personal brand, you help yourself professionally as well as personally • When you help yourself professionally, you help Magnet 360 • Creating content for the company has business value
  13. 13. BLOGGING CAUSE AND EFFECTS
  14. 14. CAUSE AND EFFECTS
  15. 15. CAUSE AND EFFECT
  16. 16. THE PAY-OFF
  17. 17. SINCE THEN…
  18. 18. I KNOW WHAT YOU’RE THINKING So, Adam Postelnek wrote a blog… Then he got mentioned on Twitter… Now he is on Twitter growing his Personal Brand!
  19. 19. SO HOW DO YOU BLOG?
  20. 20. BLOGGING MISCONCEPTIONS MISCONCEPTION! Blogs have to be directly about Magnet 360 MISCONCEPTION! Blogs need A LOT of content MISCONCEPTION! Blogs have to be written MISCONCEPTION! Blogs need to promote Magnet 360 If you are writing original content, that you know well, then you are promoting Magnet 360.
  21. 21. WHAT SHOULD A BLOG BE? /// Your post should say something new /// Your post should be original /// Your post doesn’t have a length requirement /// You should follow the Magnet 360 blog guide-lines
  22. 22. HOW TO BLOG WHAT QUESTIONS ARE YOU ASK? WHAT ARE OTHERS SAYING AND WRITING ABOUT? HOW CAN YOU CONTRIBUTE TO THOSE CONVERSATIONS?
  23. 23. HOW TO BLOG WHAT ARE YOUR GROUPS AND PEERS SAYING?
  24. 24. HOW TO BLOG WRITE ABOUT WHAT’S HAPPENING?
  25. 25. HOW TO BLOG WRITE WHAT YOU KNOW!
  26. 26. LET MAGNET 360 HELP YOU! /// Content outlining and assistance /// Editing support /// Graphic design help
  27. 27. BECAUSE IT HELPS US!

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