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About Rien Pipe - Best-Selling Quit Smoking Kit

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In the past 10 years, Rien Pipe has helped over 500,000 people become non-smokers and has achieved a success rate of 89.3%. This presentation shares a little more from behind the scenes.

Learn more at http://www.SayonaraSmoking.com

Published in: Health & Medicine
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About Rien Pipe - Best-Selling Quit Smoking Kit

  1. 1. Rien Pipe® Story Produced by Magical, Inc. — www.SayonaraSmoking.com —
  2. 2. Since its launch in 2003, Rien Pipe quickly became a top seller. Over 550,000 kits have now been sold worldwide. 1984 Genesis of the Rien Pipe idea Mr. Tadashi Nukaga (current president and CEO of Magical, Inc.) focused on the mechanism of micrometric holes in cigarette filters and their ability to adjust the amount of nicotine inhaled by smokers. He came up with the idea of producing a plastic attachment – a “pipe” with a micrometric hole drilled in its side that would gradually reduce the amount of nicotine in the inhaled smoke, and in this way facilitate the smoking cessation process. He believed that this mechanism of micro-holes should help smokers quit without noticing that their nicotine intake was being cut. Unfortunately, it was not possible to bore micro-holes with sufficient precision using the drilling technology available in those days, and the idea was shelved. 1999 Development project resumed • The technological progress enabled highly precise micro-drilling of holes at micrometer resolution into plastic resin and aluminum materials. • Testing by gas chromatography (provided by Hitachi Kyowa Engineering) proved that a 3% nicotine cut is a value that is beyond the recognition capability of the human brain. 2002 Patent application made • Successfully developed a specialized robotic testing system, which helped us to reduce the labor cost needed for detailed product quality control. • As a result of this reduction, production volume increased. History of Rien Pipe 2003 Rien Pipe launched in Japan 2006 Major department stores, drugstores and other specialty shops began selling Rien Pipe in Japan. Magical, Inc. started selling online as well. 2011 Rien Pipe launched in Korea A major bakery in Fukuoka adopted the product for its employee health and welfare program. A Chinese subsidiary was incorporated in Dalian and started to sell Rien Pipe in a leading drug store chain in China. 2013 Total sales of Rien Pipe reaches 500,000 kits. A hospital in Aomori Prefecture adopted the product for its patients’ smoking cessation program. Also a major manufacturer of musical instruments and motorcycles adopted the product for its employee health and welfare program. 2014 Rien Pipe launched into the Spanish and EU markets. Magical online shop opened. 2015 Over 550,000 Rien Pipe kits now sold and the brand is launched in the US and Canada. In Japan, it is now sold at a major home furnishings chain. — www.SayonaraSmoking.com —
  3. 3. According to the 1998 report on Nicotine Addiction by the United States Public Health Services, the nicotine contained in tobacco causes dependence comparable to narcotic drugs or alcohol and the real cause of the smoking habit is nicotine addiction. Smoking cessation is not just a question of the smoker’s willpower, it depends on the successful treatment of nicotine dependence. However, many existing quit-smoking goods either stress willpower or rely on unconventional theories. None of them have been proven really effective in a wide variety of smokers. But this idea is wrong. So what is necessary? Why we developed Rien Pipe — www.SayonaraSmoking.com — The answer is simple. Becoming a successful quitter is decidedly easier when the smoker is not suffering from withdrawal symptoms. We thought it was the perfect time to develop a smoking cessation tool that would help win the battle against nicotine dependence. Most existing quit-smoking methods require the smoker’s willpower and determination. In order to overcome nicotine dependence, it is necessary to understand the mechanism reducing mental stress associated with smoking cessation. Thus we wanted to develop a quit-smoking product which would help the smoker quit naturally, while they smoked as usual, with no side effects – one that could be safely used even by pregnant women or people with a serious disease. Ultimately, the most distinguished feature of our product is that it completely detoxifies the human body of nicotine. The complete detoxification is inevitable, because if any nicotine is left in the body, it will result in falling back into addiction and the smoker will never be able to completely quit the habit.
  4. 4. - Does not contain any medicinal components & can be used by any user. - Allows smoking as usual and causes almost no mental stress.Rien Pipe What distinguishes Rien Pipe from other common aids — www.SayonaraSmoking.com — Nicotine Gums & Patches (Nicotine Replacement Methods) Anti-Smoking Medications Electronic Cigarettes/Vaping Tobacco-substituting pipes, quit-smoking candies The purpose of the products used in nicotine replacement therapy, such as nicotine gums or patches attached to the skin, is to suppress nicotine withdrawal symptoms and help the smoker kick the habit by substituting the source of nicotine. But these methods are not suitable for pregnant women or patients with heart ailments such as angina or irregular pulse. Also, these methods require the smoker to stop smoking immediately from the very first day they start with the cessation program. These medications have effect of changing the smoker’s perception of cigarette taste and reduce the desire for smoking. Their success rates may be high, but reportedly some may have serious side effects, and this method requires immediate cessation of smoking cigarettes, which can cause users to experience irritation or frustration. The simplest version of these products in its appearance resembles a classic cigarette, with an LED light imitating the burning tip, but instead of smoke e-cigarettes emit vapor. Electronic cigarettes are an alternative to tobacco cigarettes and can be effective in controlling sudden cravings for a classic cigarette, but as some of these products contain nicotine, they cannot be classified as a quit-smoking tool. Again, this method requires immediate cessation of smoking tobacco cigarettes. Tobacco-substituting pipes containing flavoring agents and quit-smoking candies are intended to control the desire to smoke classic tobacco cigarettes. But in some cases, absence of nicotine intake in this simulated smoking may stimulate and even increase the desire for smoking. This method may also require immediate cessation of smoking tobacco cigarettes. - Allows smoking as usual and causes almost no mental stress. - Reduces nicotine dependence without user’s consciously realizing the fact; users will naturally lose interest in smoking cigarettes. Rien Pipe
  5. 5. Joji Abe Writer Easy to try → User-friendly → Successful quitting → Word-of-mouth publicity 1 Word-of-mouth spread by celebrities and advertisement campaigns At the beginning, we offered Rien Pipe to agents of certain Japanese celebrities. Celebs who successfully quit smoking shared their stories and testimonials in the mass media and TV programs. At the same time, we asked if they would promote Rien Pipe in our ad campaigns. Through these channels, Rien Pipe became known to the public and earned a good reputation. 2 Publicity led by users’ word-of-mouth Rien Pipe offers a very clear and simple method for quitting smoking, with higher success rates compared with those of e-cigarettes, tobacco substituting herbs and other existing quit-smoking items, and does not contain any medicinal components. For such reasons, we have a better chance that our customers are willing to share their experience with friends. 3 Selling through Retailers and Web Promotion Since Rien Pipe is not a medical product, it can be sold in retail stores as a standard consumer good, in addition to mail-order services. Recently we have also received many inquiries from customers abroad, who see the positive reviews on the internet. Anybody is free to try Rien Pipe, and it can be recommended to all people who want to quit smoking – wherever they are located. Kazutomo Miyamoto, Sports caster Kai Ato Actor Mizuki Rokyoku reciter Hideyo Morimoto, Singer Success stories shared by celebrities had a huge response Display at department store K Road to selling over 550,000 Rien Pipe kits Rakuten Magical Online Shop Why is Rien Pipe selling so well? — www.SayonaraSmoking.com — Q: Why is Rien Pipe selling so well in Japan and other locales? A: Because successful quitters are often eager to share their experience. Amazon Display at department store O
  6. 6. Corporate history 1986 As a predecessor of Magical Inc., Plantex Corp was incorporated and started to design and manufactureproducts for mail-order services. 1989 Magical cosmeticsand food series developed and released. 1990 American subsidiary Adlib Hawaii incorporated in Hawaii. 1991 Magical Inc. incorporated by spinning-offthe departmentsof Magical cosmeticsand foods. 1993 Japanesepub Shara opened. 1995 Instant hair thickening spray Aladdin released. 1997 Silicone breast care item Up’ll C developed and released. 1999 Software system for mail-order business - Tsuhan Master - completed and launched. Developmentand research for Rien Pipe started. 2002 Rien Pipe patented. 2003 Rien Pipe launched. 2010 Low radiation aging care line Ra’s Gear released. 100% natural skin cream Shea Butter released. 2012 An ultimate form of the tourmaline cosmetics series, Tourmaline Gold launched. Blend of eight rare Chinese medicinal extracts - Hakkantou - released. 2013 Fasting diet program, Magical D-1 launched. Up’llC Bust care line Aladdin Instant hair thickening spray Ra’s Cap Hairgrowth promoting kit 100%natural, purified and scent-free Shea Butter produced by Magical, Inc. TourmalineGold Moisturizing cream Hakkantou Medicinal extract blend Since 1991, we have been an active player in the mail-order business of cosmetics, beautifying instruments and health food products. All of our products are very unique and original. We are offering products with true and everlasting value inspired by surprising ideas and made of materials without artificial additives, coloring or flavor agents, as we wish our customers to enjoy their enhanced health and beauty every day. Magical, Inc. at a glance — www.SayonaraSmoking.com — A Scientific Approach to Beauty & Health
  7. 7. ★ Annually, from April to December, we participate in clean-up activities aimed at removing cigarette butt waste in the Tokyo area and provide information materials such as leaflets and posters. ★ We provide information on quit-smoking products and related books. ★ We issue the Riena Times, a quit-smoking newsletter. ★ We cooperate with other associations in antismoking events and cleaning activities on World Non-Smoking Day. ★ Twice a year, we hold a quit-smoking workshop titled Rien Jissen Seminar. Educational activities aimed at spreading information on health hazards caused by smoking Public information campaigns advocating for smoking cessation Activities supporting smoking cessation Contributing back to society — www.SayonaraSmoking.com — We formed the NPO Rien Association (chaired by Mr. Tadashi Nukaga) to contribute to promotion of health, protection of environment and sound upbringing of youth through smoking cessation avocation. NPO Rien Association
  8. 8. Inventor of Rien Pipe and President of Magical, Inc. Tadashi Nukaga Message from the inventor — www.SayonaraSmoking.com — Customers know the quality of products best In 1999, my father entered the hospital because of a tobacco-related illness. He decided to fight the disease with the perhaps obvious decision to quit smoking. Just when it seemed his life would be cut short, he came back from the brink of death itself. But just as we were celebrating his release from the hospital, I did a terrible thing. Even though my father had successfully quit smoking, I just went on happily puffing away at a cigarette right in front of him. Why is nicotine such an addictive thing? That day he began to smoke again; his health worsened again and finally tobacco killed him. I felt so bad about this that I decided to confront this damage that nicotine can cause, even for those who do not smoke. I decided with all my heart to try and eradicate it. That is why I developed the Rien Pipe. Today, thanks to a powerful grassroots, word-of-mouth campaign, we have now sold more than 500,000 sets. This easy approach to quitting smoking has a success rate of over 80 percent, but for some time many medical organizations were reluctant to adopt it. But I am happy to say that many more doctors who have seen their patients die from the damage done by tobacco now tell me that they understand the benefits of the Rien Pipe system. Thanks to their enthusiasm, in recent years stop-smoking clinics have also begun to use Rien Pipe as part of their programs. We also have seen an increasing number of orders received from the health and welfare organizations within Japanese companies, groups entrusted with ensuring the health of employees. As the Internet has grown in importance in recent years, more orders and inquiries have been received, first from Korea, China and other Asian nations, but also from Spain and other countries of the EU. As talk about the seriousness of the damage caused by tobacco grows, the whole smoking world has changed. We think that the time is right for smokers around the world to try the stress-free approach to quitting smoking provided by Rien Pipe.

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