Marketo User Group Dallas

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Dallas Marketo User Group at Magic Logix discussing Highlights of Marketo Summit 2013

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Marketo User Group Dallas

  1. 1. Topic: Highlights ofMarketo 2013 Summit
  2. 2. BIG THANKS TO OUR HOST
  3. 3. WELCOMEMARKETO USER GROUP LEADERS:Karen W. SesonaSenior Manager, Marketing Automation/Campaign Mgmt.Tyler Technologies, Inc.karen.sesona@tylertech.comPamela BrungardtGlobal e-Marketing Systems & Ops ManagerNICE Systems Ltd.Pamela.Brungardt@nice.com
  4. 4. WEB MEETING OPTION1. Join this meeting at: https://global.gotomeeting.com/join/4480523172. Use your microphone and speakers (VoIP) - a headset isrecommended. Or, call in using your telephone.• Dial +1 (773) 897-3015• Access Code: 448-052-317• Audio PIN: Shown after joining the meeting• Meeting ID: 448-052-317Hosted by Magic Logix via GoToMeeting® -- Online Meetings Made Easy®*EZ integration with Marketo
  5. 5. UPCOMING MEETINGS• JUNE meeting :• WHAT: "Highlights from Sirius Decisions Summit" (Guest Speaker)• WHERE: Compuware, 15305 Dallas Parkway, Addison TX 75001• WHEN: Thurs, June 27 from 3-5pm• *last Thurs of the month, every other month• Next meetings targeted for:• Aug. 29, Thurs, 3-5pm > Location: Proviti/by Galleria > Topic – Ideas??• Oct. 31, Thurs, 3-5pm > Location: Everest Group/by Galleria > Topic – Ideas??• No meeting in December (next year scheduling – preferences? lunch meetings?)• Meeting info posted online http://market.tylertech.com/Marketo_DMUG.html• Comments, ideas or volunteer? Contact: karen.sesona@tylertech.com
  6. 6. INDUSTRY EVENTSSirius Decisions Summit 2013May 8 - 10San Diego, CAhttp://www.siriusdecisions.comSalesforce - Dreamforce 2013November 18 - 21San Francisco, CAhttp://www.salesforce.com
  7. 7. CONNECT ONLINE• Connect via LinkedIn:Marketo User Group - Dallas• Tweet out the groupshash tag: #DMUG• Log-in and visit the:Marketo Community
  8. 8. INTRODUCTIONS1.Your name, title & company2.Audience: B2B or B2C?3.How long have you been a Marketo client?4.Are you using Salesforce (is it integrated)?5.Share 1-2 examples of how Marketo ..…has impacted your organization
  9. 9. SPEAKERS TODAYSpeaker 1: Robert Johnson, Sales OperationsMarketo Summit 2013 HighlightsSpeaker 2: Hassan Bawab, CEO & FounderCase Study – Marketo ImplementationHighlights
  10. 10. Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  11. 11. Welcome to Magic LogixMy role & Magic LogixExperience with Marketo – Sales PerspectiveMarketo is supplemental to the overall valuewe bring our clientsMagic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  12. 12. Marketing – Leading the way!Change Agent of organizationsDriving more revenue for your companies,measurable, expectedGreater control of the customer experienceMagic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  13. 13. Organizational Change, It’s necessary!Connecting with other departments in your organization.Finance, IT, Operations, PR, C-SuiteMarketing and Sales alignment Many discussions on how businesses worked to bring theirsales and marketing together. MA is designed to do this, buthearing stories first hand was a key take away.Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  14. 14. Partner ResourcesPartnersExpo Hall - NichesExtending the value of MarketoIntegrated video and webinar optimizationRich Media & Dynamic content optimizationCustom form tracking for PPC campaignsMagic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  15. 15. Optimization, Optimization, Optimization!Marathon, not a sprint.Forms, Content, Social, TargetingIt never ends, and you only get better!Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  16. 16. Marketo Financial Management (MFM)Plan and manage budgets across your marketing teamIntegrate with you financial systems (import invoices – makedecisions based on real time data)Out-of-the-box Dashboard (Not just tracking budget butactively managing it to optimize your budget spend).Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  17. 17. Next Up – Hassan BawabFounder, President, & CEO of Magic LogixMagic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
  18. 18. Talend – A Case StudyIntegration and tracking across many different platformsand domains.DrupalNetsuiteIssueTrackerHelp siteForumTalend Community SiteMagic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.comTalend providesintegration solutionsthat truly scale for anytype of integrationchallenge, any volumeof data, and any scopeof project, no matterhow simple or complex.
  19. 19. Talend – A Case Study – ContinuedCustom Form ValidationDNS check to ensure email is validPrevents users from entering fake orinaccurate informationCustom PPC trackingCurrently in the process of optimizing nurturetracksMagic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.comTalend providesintegration solutions thattruly scale for any typeof integration challenge,any volume of data, andany scope of project, nomatter how simple orcomplex.

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