Does Your Business Have a Social Life Online?<br />Presented by <br />Maggie Zerkus<br />Social Life Online, LLC<br />Caff...
What is Social Media?<br />Social Media<br />
It may seem confusing but it really isn’t<br />
Where do I start?<br />Try multiple platforms.<br />Choose the platform that reaches the people you want to reach with the...
Have a Social Media Plan<br />Write out 20 keywords<br />Listen<br />Who are you targeting?<br />Who is the voice of your ...
Facebook<br />500 million active users<br />3rd largest country in the world<br />Most visited site on the internet<br />5...
2,409,840 users within 50 miles of Fayetteville, GA<br />Join in the Conversation!<br />
TWITTER<br />What’s happening now?<br />Short 140 character tweets<br />Just turned 5 years old-175 million regular users<...
LinkedIn<br /><ul><li>Professional Facebook
80 million profiles- including executives from all the Fortune 500 companies
Online resume
Authority with Google
Build Business Pages
Join and make Groups
Use groups to connect, learn and to establish yourself as an expert in your field</li></li></ul><li>BLOGS<br />200 million...
You Tube/Videos<br />Second largest search engine in the world<br />100+ hours of video are uploaded every 5 minutes<br />...
GeoLocation Sites<br />Includes Facebook Places, Yelp, FourSquare, Google places, Gowalla<br />Great place for reviews<br ...
Meeting/Invite Sites<br />Meet up, Event Brite, Evite, Facebook Events<br />Great for managing events and connecting to ot...
Online Knowledge Platforms and Mesh Marketing<br />Online Knowledge:  Quora, Facebook Questions, Twitter trends<br />Engag...
Quick Response Codes<br />
Mobile Marketing: QR codes, Text Messages<br />Most platforms are moving to mobile applications<br />The most active users...
QR Codes<br />QR codes are everywhere<br />Make your contact info easy to record<br />Run a promotion/Use in a contest<br ...
Social Media wasn’t meant to stand alone.  Continue your traditional marketing~ but keep a consistent message.<br />
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Basic sm presi condense

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Learn about the major platforms and how to integrate them into your current marketing plan. This is a sample of the presentation.

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  • Marketing and Advertising has changed – They use to tell consumers what they wanted or needed- they use to be able to control the presented informationNow the consumer is in charge and participating in the marketing process. Marketers are forced to listen to the customers. It has become a WOM marketing era. People are talking about your brand- so jump in and join the conversation.
  • It may seem like a confusing web- but it doesn’t need to be….
  • Basic sm presi condense

    1. 1. Does Your Business Have a Social Life Online?<br />Presented by <br />Maggie Zerkus<br />Social Life Online, LLC<br />Caffeine.Accelerate Training<br />www.facebook.com/SocialLifeOnline<br />770-337-1711<br />maggiezerkus@bellsouth.net<br />
    2. 2. What is Social Media?<br />Social Media<br />
    3. 3. It may seem confusing but it really isn’t<br />
    4. 4. Where do I start?<br />Try multiple platforms.<br />Choose the platform that reaches the people you want to reach with the message you want to send.<br />Integrate Social Media with your current traditional media plan.<br />Build your brand consistently across the different platforms.<br />
    5. 5. Have a Social Media Plan<br />Write out 20 keywords<br />Listen<br />Who are you targeting?<br />Who is the voice of your organization?<br />Set your goals/messages for your status<br />Join the conversation<br />Ask for help<br />Measure your ROI and adjust if necessary<br />Use multiple platforms<br />Be consistent across platforms<br />
    6. 6. Facebook<br />500 million active users<br />3rd largest country in the world<br />Most visited site on the internet<br />50% of users log in daily<br />The average user has 130 friends<br />The average user produces 90 pieces of content per month<br />There are 770 billion pages views per month<br />48.76% of Georgians are on FB<br />
    7. 7. 2,409,840 users within 50 miles of Fayetteville, GA<br />Join in the Conversation!<br />
    8. 8. TWITTER<br />What’s happening now?<br />Short 140 character tweets<br />Just turned 5 years old-175 million regular users<br />Often used for customer service or quick shared information<br />Can be linked to feed onto your website<br />Follow/followers<br />
    9. 9. LinkedIn<br /><ul><li>Professional Facebook
    10. 10. 80 million profiles- including executives from all the Fortune 500 companies
    11. 11. Online resume
    12. 12. Authority with Google
    13. 13. Build Business Pages
    14. 14. Join and make Groups
    15. 15. Use groups to connect, learn and to establish yourself as an expert in your field</li></li></ul><li>BLOGS<br />200 million blogs<br />Blogs are Journal, opinions, education, reviews<br />Can be set to serve as your social media home base or website<br />Indexed by Google<br />35% of blogs are posting opinions about brands and organizations<br />
    16. 16. You Tube/Videos<br />Second largest search engine in the world<br />100+ hours of video are uploaded every 5 minutes<br />Videos linked to your other sites up your google search<br />For information people will watch a video before they will read<br />Videos should be short 2-3 minutes<br />They don’t need to be professionally recorded- use a flip camera, smart phone, video camera, computer<br />Use Slide Share to present information on your blog or facebook notes<br />
    17. 17. GeoLocation Sites<br />Includes Facebook Places, Yelp, FourSquare, Google places, Gowalla<br />Great place for reviews<br />Good for contests and to offer coupons<br />Great for event checkins<br />Understand the security issues- use common sense<br />Claim your business on Google Maps<br />
    18. 18.
    19. 19. Meeting/Invite Sites<br />Meet up, Event Brite, Evite, Facebook Events<br />Great for managing events and connecting to other social media platforms<br />Some allow RSVP with money collection<br />Find out about events in your field or area to connect with others<br />
    20. 20. Online Knowledge Platforms and Mesh Marketing<br />Online Knowledge: Quora, Facebook Questions, Twitter trends<br />Engage as an expert<br />Look for answers to questions/<br />Hold polls<br />Mesh Marketing: Groupon, Living Social, Kickstart<br />Offer prepurchased specials<br />Based on group buys<br />
    21. 21. Quick Response Codes<br />
    22. 22. Mobile Marketing: QR codes, Text Messages<br />Most platforms are moving to mobile applications<br />The most active users are on mobile apps<br />200 million people access Facebook on a mobile device<br />Consumers are using videos, pictures and comments to quickly tell their customer service experience<br />Text message deals<br />
    23. 23. QR Codes<br />QR codes are everywhere<br />Make your contact info easy to record<br />Run a promotion/Use in a contest<br />Ad them to your business cards, advertisements, websites etc.<br />Download a QR reader to your smartphone<br />Optiscan<br />QR reader<br />QuiQR<br />Build a QR code<br />Kimtag<br />Quirkify<br />Zxing<br />uQRme<br />
    24. 24. Social Media wasn’t meant to stand alone. Continue your traditional marketing~ but keep a consistent message.<br />
    25. 25. WEBSITES<br />
    26. 26. Websites<br />Can be your blog site<br />You need a dynamic not static site- Keep it up to date!<br />Add a twitter feed<br />Add links to your Facebook, LinkedIn, Twitter etc.<br />Have Email sign up<br />First page (index page) needs to have your pertinent information<br />Embed Google Analytics<br />Have a call to action<br />Consider mobile devices<br />
    27. 27. Email Management<br />Constant Contact, Aweber, Mail Chimp<br />Manage your campaigns at a minimal charge<br />Manage your contact lists- keeping you within Anti-Spam laws<br />Provide templates for easy professional looking emails<br />Add videos, hyperlinks, pictures<br />Provide analytics on click throughs, opens, forwards etc.<br />Provide embed codes to add signup links to website, facebook etc. <br />
    28. 28. Print Advertisments<br />Continue to use local newspapers, magazines, postcards, fliers, business cards etc.<br />Add your social media urls<br />Use QR codes on your printed material<br />Keep your messages consistent<br />Use PDF and jpeg formats of your print material to post them on your social media platforms<br />
    29. 29. Social Media Workshops OrOne on One TrainingEmail Maggiezerkus@bellsouth.netFor times, locations and topics <br />Building and Using your Facebook Page<br />Security and Privacy on Facebook<br />Drawing the Line between your personal life and your online life<br />QR Codes and more<br />Strategy and Planning your Social Media Efforts<br />Linked In<br />Twitter<br />Blogs<br />Video<br />

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