Big data – enabler of fact-based decision making	18 April 2013		Otto Söderlund, Partner
2
3	Big data is high-volume, high-velocity and high-variety informationassets that demand cost-effective, innovative forms o...
4	Recipe for Big Data SuccessBaking time: 1-5 yearsMakes: 5-6% increase in profitsDifficulty: HardPreparation:Blend own and ...
Source:Tata Consulting Services 2013	 5	15 %	 15 %	13 %	11 %	 11 %	8 %	 8 %	 7 %	5 %	6 %	0 %	2 %	4 %	6 %	8 %	10 %	12 %	14 ...
Sources:Tata Consulting Service 2013, Economist Intelligence Unit 2012, Harvard Business Review 2012	 6	6%		Improvement in...
UNCLEAR BIG DATAVISION 	AND APPROACH	01	SEEING TRANSFORMATION 	PURELY AS A TECHNICAL 	CHALLENGE	02	UNDERESTIMATING 	RESOUR...
8	Past:	Decision making was based on HiPPO(Highest Paid Person’s Opinion)		Present:	Anyone can submit ideas and real-time ...
9		We run the company byquestions, not by answers. So inthe strategy process weve sofar formulated 30 questionsthat we hav...
10		The price of light is less than the cost of darkness		- Arthur C. Nielsen
Magenta Advisory partner Otto Söderlund's presentation on big data in Magenta breakfast seminar 18-April-2013
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Magenta Advisory partner Otto Söderlund's presentation on big data in Magenta breakfast seminar 18-April-2013

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Magenta Advisory partner Otto Söderlund's presentation on Big Data and fact-based decision making at Magenta breakfast seminar 18-April-2013. Point of view is business rather than technological.

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Magenta Advisory partner Otto Söderlund's presentation on big data in Magenta breakfast seminar 18-April-2013

  1. 1. Big data – enabler of fact-based decision making 18 April 2013 Otto Söderlund, Partner
  2. 2. 2
  3. 3. 3 Big data is high-volume, high-velocity and high-variety informationassets that demand cost-effective, innovative forms of informationprocessing for enhanced insight and decision making. -Gartner
  4. 4. 4 Recipe for Big Data SuccessBaking time: 1-5 yearsMakes: 5-6% increase in profitsDifficulty: HardPreparation:Blend own and bought data into asolid mixture. Stir in rest of theingredients and make sure thatmanagement is committed to usedata. Cook on a low heat stirringcontinuously until al dente.Ingredients:•  100 TB structured data•  80 TB non-structured data•  50 TB bought data•  Handful of data analysts•  Committed management•  Pinch of effective decision-makingprocesses
  5. 5. Source:Tata Consulting Services 2013 5 15 % 15 % 13 % 11 % 11 % 8 % 8 % 7 % 5 % 6 % 0 % 2 % 4 % 6 % 8 % 10 % 12 % 14 % 16 % Where companies across industries focused their Big Data investments in 2012 (% of total Big Data investments)
  6. 6. Sources:Tata Consulting Service 2013, Economist Intelligence Unit 2012, Harvard Business Review 2012 6 6% Improvement in profitability forfirms that emphasize decision-making based on data andanalytics 54% Expected return on Big Datainvestments across functions 26% Average improvement inperformance over the past threeyears for processes where BigData analytics has been applied
  7. 7. UNCLEAR BIG DATAVISION AND APPROACH 01 SEEING TRANSFORMATION PURELY AS A TECHNICAL CHALLENGE 02 UNDERESTIMATING RESOURCE AND COMPETENCE NEEDS 03 UNDERESTIMATING OPERATIONAL IMPLICATIONS 04 Source: Magenta Advisory analysis 7 STARTING TOO BIG 05
  8. 8. 8 Past: Decision making was based on HiPPO(Highest Paid Person’s Opinion) Present: Anyone can submit ideas and real-time experimentation engine choosesbest content. Picture: STEVE BLOOM / BARCROFT MEDIA
  9. 9. 9 We run the company byquestions, not by answers. So inthe strategy process weve sofar formulated 30 questionsthat we have to answer. - Eric Schmidt, Executive Chairman of Google Picture: LA CROIX
  10. 10. 10 The price of light is less than the cost of darkness - Arthur C. Nielsen

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