1.
How To Generate An Effective
Loyalty Program For Magento Site
Provided By Mageworld
A Leading Magento Provider

2.
Outline
1
• What should you reward your customers for?
2
• How should you allow your customers to use
their rewards?
3
• How should you promote your customer
loyalty program?

3.
1. What should you reward your
customers for?
Non-purchasing
behaviors or events
• Signing up,
subscribing to
newletters / social
networks
• Birthday
• Etc…
Purchasing
activities
• Buying products
Referral
• Referring to
others with having
new purchases or
registration

4.
2. How should you allow your customers
to use their rewards?
 Set up the value of reward points as well as the spending rules to
control the cost of the loyalty scheme:
 Point/currency exchange rate
 Maximum points allowed per account
 Minimum points required to be redeemed per purchase
 Setting spending rules based on product’s attribute or on shopping
cart price.

5.
2. How should you allow your customers to
use their rewards?
 Some tips to run a reward program effectively:
 Do not set too many conditions of a spending rule
 Points exchange rate needs to be simple and easy to calculate
 Encourage customers to purchase more by expand the scope of
using reward points
 Encourage customers to promptly use points by setting points
expiration.

6.
3. How should you promote your customer
loyalty program
On official
online store
A banner at
your
homepage
A specific
page
On the social
networks
Facebook,
Twitter,
Instargram,
Sources
popular with
your
audience.
Advertising
Remarketing
with Google
adwords
Email
marketing,
rich media ads

7.
Generate Your Loyalty Program With
Mageworld Extension
Magento Reward Points Pro