If you’re going to build a brand you need to be passionate about it. Have confidence in yourself make your brand as exciting as you are to make it.
Make sure that your happy with your clothing line. Follow your own instinct because everyone wont’ lead you in the right direction.
Build a brand that will stick around. When you name your brand let it have a meaning or a reason behind giving it that name. Hire a good team to do your business. If you don’t have a good team working for you your line will fail. Ralph Lauren didn’t play polo but he liked that it represented a feeling of being international. It was glamorous, sexy, and international. From that day, Lauren has built his company around that image – an image of class, power and prestige. And he has been sure to take it beyond just his clothes.
Pay a lot of attention to your surroundings and how everyone dresses. Seeing one style of clothing may bring an idea for a new design for you. Make sure your brand can be appropriate for all ages so that you can have a variety for all types of people: adults, teens, children, babies, etc…
You need to have a strong work ethic. If you’re going to start something be sure to keep going at your goal. Just know that anything is possible.
He started off just making ties, but he decided to expand his career and including other things. He was very smart and careful about building his brand.
How to succeed in a business
By Maerisha Bell
LESSON 1• Be passionate.• Make your brand exciting!
LESSON 2• Ralph Lauren never worked to please everyone.• He designed his clothes for him to like.• He followed his own instinct.
LESSON 3• Build a brand that will stick around.• Make your name have a purpose.• Hire a good team for your business.
LESSON 4• Pay attention to your surroundings.• Watch your market sales.• Make your brand for all ages.
LESSON 5• Have a strong work ethic.• Don’t give up.• Everything is possible.
EXTRA INFORMATION• Ralph Lauren didn’t just stop at clothing he went on to make cologne, shoes, book bags, and bedding materials.• He made his brand so it can be used in different ways and for different reasons.
CONCLUSIONThere are many different ways to succeedin a business. Just follow your owninstinct and watch your market prices andyou will be fine.