J.D. Power and AssociatesSpecial Power Report LPL FinancialLPL Financial Ranks Third in the Nation in Full Service Investo...
J.D. Power and Associates Special Power Report                                                               LPL Financial...
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JD Power Report: LPL Ranks Tops in Performance, scores high in Customer Satisfaction

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LPL recieves high scores for performance and advisor relationships in recent JD Power & Associates Report

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JD Power Report: LPL Ranks Tops in Performance, scores high in Customer Satisfaction

  1. 1. J.D. Power and AssociatesSpecial Power Report LPL FinancialLPL Financial Ranks Third in the Nation in Full Service InvestorSatisfactionLPL Financial receives high scores for investmentperformance and collaborative advisor relationshipL PL Financial ranks third in overall satisfaction nationally in the J.D. Power and Associates 2010 Full Service Investor Satisfaction Study.SM is is the third consecutive year that LPL Financial is among the top ve investment rms nationwide in customer satisfaction. e study measuresoverall investor satisfaction with full service brokerage rms based on sevenfactors that in uence the customer experience: Investment Advisor; InvestmentPerformance; Account Information; Account O erings; Commissions andFees; Website; and Problem Resolution. With an overall score of 791 on a Performance ranking in each of the Overall Customer Satisfaction 1,000-point scale, LPL Financial past 3 years. LPL Financial customers Index Ranking scores 22 points above the industry say their portfolio performance is due average. LPL Financial receives high to their investment advisor (69%), Edward Jones 794 scores in the two factors that have more so than to their own investment RBC Wealth Management 793 the highest impact on the overall decisions or market uctuations (10% LPL Financial 791 customer satisfaction experience. In and 21%, respectively). Charles Schwab & Co. 786 the Investment Performance factor, LPL Financial leads the industry with “With an overall score of Raymond James 778 a score of 742 (39 points above the 791 on a 1,000-point Ameriprise Financial 776 industry average) and ties for second scale, LPL Financial Industry Average 769 in the Investment Advisor factor with scores 22 points above a score of 875 (36 points above the the industry average.” industry average). Based on a 1,000-point scale Since 2008, customers in the Other companies included in the study: Chase Investment While the market has experienced investment services industry have Services/ WaMu Investments, Fidelity Investments, Merrill Lynch/ Banc of America Investment Services, Morgan Stanley Smith performance improvements in 2010, placed increasing importance on their Barney, UBS Financial Services, Wells Fargo Advisors/Wachovia LPL Financial is the only rm in the investment advisor and less importance Securities Source: J.D. Power and Associates 2010 Full Service Investor study with an improved Investment on the performance of their portfolio. Satisfaction StudySMThe Special Power Report • Published by J.D. Power and Associates© 2010 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction of any material contained in this publication, includingphotocopying of this publication in whole or in part, is prohibited without the express written permission of J.D. Power and Associates. Advertising claims cannot be basedon information published in The Special Power Report.
  2. 2. J.D. Power and Associates Special Power Report LPL Financial According to customers, LPL Financial demonstrate this particularly well, as from the [LPL Financial] network of advisors develop strong relationships with nearly 3 in 4 customers say they have advisors results in the highest percentage them, and these customers are more likely a collaborative relationship with their of investors who say the advisor is acting to recommend their LPL Financial advisor investment advisor. is is due, in part, to in the investor’s best interests (97%). than are customers of other investment LPL Financial advisors being among the rms included in the study. Customers most likely in the industry to discuss and say that LPL Financial has knowledgeable incorporate customer risk tolerance and advisors who also inform them of up-to- portfolio asset allocation and investment date market trends and needs. developments. “Customers say that LPL LPL Financial Financial has knowledgeable At an industry level, customers are also advisors who also inform them customers who engage more committed of up-to-date market trends in a collaborative to their rm, and developments.” compared to the relationship with their advisor are far more satis ed with industry average (43% highly committed), their investment rm, compared to which is driven in part by an improvement those customers with a more “hands- in customers’ perceptions of the rm’s o ” relationship. LPL Financial advisors reputation. e relationships cultivated Customer Satisfaction Index Ranking Customer Satisfaction Index Ranking Investment Performance Investment Advisor LPL Financial 742 RBC Wealth Management 877 Edward Jones 731 LPL Financial 875 Charles Schwab & Co. 725 Edward Jones 875 RBC Wealth Management 718 Ameriprise Financial 864 Ameriprise Financial 713 Raymond James 855 Raymond James 712 UBS Financial Services 847 Industry Average 703 Industry Average 839 Based on a 1,000-point scale Based on a 1,000-point scale Source: J.D. Power and Associates 2010 Full Service Investor Source: J.D. Power and Associates 2010 Full Service Investor Satisfaction StudySM Satisfaction StudySMThe Special Power Report • Published by J.D. Power and Associates© 2010 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction of any material contained in this publication, includingphotocopying of this publication in whole or in part, is prohibited without the express written permission of J.D. Power and Associates. Advertising claims cannot be basedon information published in The Special Power Report.LPL Financial – A Registered Investment Adviser, Member FINRA/SIPC LPL Financial is not affiliated with J.D. Power and Associates

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