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Investigation & Analysis.pptx

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Investigation & Analysis.pptx

  1. 1. Investigation & Analysis
  2. 2. CLIENT RESEARCH
  3. 3. WHO IS THE CLIENT? The client is the NHS, NHS provides high quality treatment foe everyone in England. NHS stands for National Health Service and that name refers to the Government funded health care people get in the United Kingdom without having to pay for a full cost of the service that is given. The NHS often does many campaigns about peoples health etc to promote good health and a better lifestyle and promoting the idea of making an appointment, along with raising awareness of certain illnesses and symptoms. A previous campaign that the NHS has done is the Better Health Campaign that was launched in 2009 to promote better health for the older generation. Their typical audience is usually people in need of medical help, mostly older people but can include anyone in the UK.
  4. 4. BETTER HEALTH CAMPAPIGN Change4Life,was firstly launched in 2009 to promote a better lifestyle but was then it was relaunched on 27th July 2020 by the Government under the Better Health brand. This campaign encouraged people to achieve a healthier lifestyle by quitting smoking, drinking and to start exercising etc. The campaign help prevented people gaining serious illnesses form things like being overweight etc and offered free support, it also prevented people being hospitalised because of COVID-19.
  5. 5. WHO IS THE TARGET AUDIENCE? The target audience for this campaign is for people aged 16-20 year old. This is to raise awareness of the Better Health campaign and top get more younger people involved and to get them thinking about their lifestyle and what they can do to improve it, along with telling them to possible consequences of their bad lifestyle if they continue. Statistics show that covid and the lockdown had an affect on the mental and physical health on teens and young adults, ‘Before the pandemic we had about 10-20% of children suffering from mental illness problems, not all of whom progressed to an impairment,’ said Dr Nina Heinrichs, professor at the Department of Psychology at the University of Bremen. ‘Now, from the last 2 years, it looks like it’ll go up to 20-25%.’ The client wants to aim at teens who have a bad mental health and physical health, it is shown that the health of teens has decreased significantly over covid in result of isolation and relying on electronics for entertainment instead of going out with friends etc.
  6. 6. These result show me that it is more likely for someone to have been drunk than for them to never have been drunk. This shows that alcohol is very common and it tells me that my target audience is going to be people who drink excessively or social drink regularly. These results show me that people have drank but they haven’t drank to the point of being drunk and mostly everyone has once drank with supervision. This shows me that my target audience is mostly everyone who has drank but mainly people who are young and drink regularly being of social activities etc. These results show me that people have also drank without supervision along with drinking with supervision. This tells me that my target audience are open to drink anytime with or without supervision. These results show me that nearly half of the people that have done this test have drank more than once a week, this tells me that my target audience is people that always drink at certain social events or people that drink multiple times a week because they want the effect of alcohol and they might have problems with excessive use
  7. 7. These results show me that the people who did this poll are young and started drinking at a young age. This tells me that my target audience is young teenagers who drink regularly because they don’t think anything bad will happen to their body These results show me that many people who did this poll have family members have family that drink. This tells me that my target audience are people will mostly be people who have excessive drinking in their family or casual social drinking as they might take that on and think its normal to drink that much and no consequences on their body will happen This shows me that this poll is mainly based on the male gender, statistically males are 58% more likely to casually excessively drink than females. This tells me that my target audience could be a little more focused on male drinking than women etc. These results show me that nearly half of the people that have done this test have drank more than once a week, this tells me that my target audience is people that always drink at certain social events or people that drink multiple times a week because they want the effect of alcohol and they might have problems with excessive use
  8. 8. Focus Group Questions Going in clockwise, what is your name, age and gender? Have you ever drunk? If not, what is your opinion on drinking alcohol, specifically people your age drinking alcohol excessively? Do you have people in your family who casually drinks? Have you ever binge/excessively drank at a social event? Do you drink a lot outside of social events (while watching tv, with just one friend etc and in your own company)? Do you sometimes drink at social events or in general because you think it helps with things like awkwardness or social anxiety?
  9. 9. Focus Group Answers Based on the answers on this focus group, I would change my questions next time and the format I did the questions in, I would change the questions to be more specific so I would get more detailed answers to the person and get more of an idea of my target audience. This would help me with the process after with the audience profile since it would be more specific to a certain audience, and I would know what type of style I want for my advertisement. (Click on the black box and select play.)
  10. 10. Audience Profiling Gender The gender which is more likely to excessively drink at social events and to drink more is males, 59% have reported of drinking within the last 30 days while47% of women have reported to drinking within the last 30 days. Men are 2% more likely to become addicted to alcohol than women. Family My target audience will be people who may have people in their family who casually drink and have a bad relationship with drinking as they may gain a habit for that and be more likely to gain an addiction and too much of a normality of drinking loads of alcohol in their family. Also families who are lower class might increase the chance of someone having problems with drinking. Most young people get drunk because of social events so my target audience would be someone who was social and goes to a lot of parties, and may even drink more than once a week, like shown on my survey People with bad mental health might drink more for social events than the average person and might drink because they think that alcohol may help them to become less awkward and feel better in social situations if they have anxiety about anything
  11. 11. RESOURCES • https://www.england.nhs.uk/about/ • https://www.nhs.uk/better-health/ • https://ec.europa.eu/research-and-innovation/en/horizon-magazine/covid-generation- effects-pandemic-youth-mental-health
  12. 12. EXISITING PRODUCTS
  13. 13. Poster Analysis The target audience for this poster is parents who drink a lot and who may have drinking problems, I know this because it shows a little kid drinking alcohol and on the title it says ‘Like father…like son’ and ‘Is your drinking having an impact on your child?’. The overall key message for this poster is to motivate people with drinking problems to find help for their child, or parents that may think that their problems with alcohol is already effecting their child's behaviour, I know this because the poster is in black and white and the text is being bold in red so its what your eyes are drawn too, in the photo of the child only the bottle is in red and it is in the centre of the poster being what the viewers see first. The red can be shown as urgency and importance to the viewer as they would want to fix their unhealthy relationship with alcohol as soon as possible for their child. The photo of the child holding a bottle looks a lot like a regular day for a older male parent who drinks a lot, lying down watching something with alcohol in your hand ,usually a bottle. This may be a wake up call for the parent to see their child in the same position they're in and for them to see more clear the habits they may pick up from their addiction and liking to alcohol.
  14. 14. Poster Analysis The target audience for this poster could be someone who has a close family or someone who has a family and is alcoholic or even someone who isn’t, I know this because in this Russian poster it shows a family photo with scissors in the shape of a vodka bottle cut out a family member who has the physical causes of being an alcoholic. The overall key message of this poster is that alcohol and excessively drinking can ruin someone's life and make it lonely, drinking can make someone lose their job, turn aggressive and have severe personality changes, I know this because alcohol can cause severe tension between families and relationships with other people.
  15. 15. Poster Analysis The target audience for this poster is towards young adults and adults (18-26 year olds) that may drinking a lot, I know this a lot because in the poster is an adult looking like an zombie, which is what the effects of alcohol can do to people if they excessively drink alcohol. The key message is to not over drink and to not underestimate the effect of alcohol and to show that drunk people act about like zombies, also highlights the aggression drunk people may have, I know this because it’s a drunk person that is made out to look like a zombie with the title as the ‘Invasion of the mindless drunk’ which is imitating titles of zombie films. The colour is quite dark and grungy and has a green tint to it, the text is in a light tea/border with the smaller text being all white. It highlights that drunk people are more likely to injure themselves and others.
  16. 16. SUBJECT AREA RESEARCH
  17. 17. Topic : Drinking Alcohol The short term effects of alcohol is a decrease in anxiety and lack of motor skills, along with euphoria at low doses of alcohol. Then at higher doses there is unconsciousness, slurred speech and impulsive behaviour. The long term effects of alcohol is depression, memory loss and potential dementia, it also increases the chance of having heart problems and having strokes. Drinking alcohol excessively can make you have constant memory problems and will increase the chances of getting dementia, and because of the constant changes in mood and high aggression it could cause long term tension within families and relationships with other people. Drinking alcohol can increase the chances of getting many serious health conditions like (heart disease, stroke, liver disease, liver cancer, bowel cancer, mouth cancer, breast cancer and pancreatitis.) Liver disease can damage the brain which could be the reason for the mood changes, memory, personality changes etc. Too much alcohol may impact negatively on the brain cell growth. Drinking too much can lower your immune system which could out you at risk for many illnesses.

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