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Yes, I’m listening….
In 2010 spring, Starbucks was going to create another promotion wave for Yunnan coffee through a online voting campaign…
Yunnan Arts University students were invited to submit their paintings and  join the online contest
Interesting enough?
With IVR technology to share the stories behind the paintings…
by MediaCom, 00.00.0000 Presentation Title Here
Our Belief: Mobile is not just a “young media” or  “advertising platform”. With different thinking, mobile campaign can be...
Notes <ul><li>Time to think mobile </li></ul><ul><li>Dare to try </li></ul><ul><li>Select your partner carefully </li></ul...
 
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Starbucks campaign

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by James Wu, General Manager, Mediacom Beijing

Published in: Education
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Starbucks campaign

  1. 1. Yes, I’m listening….
  2. 2. In 2010 spring, Starbucks was going to create another promotion wave for Yunnan coffee through a online voting campaign…
  3. 3. Yunnan Arts University students were invited to submit their paintings and join the online contest
  4. 4. Interesting enough?
  5. 5. With IVR technology to share the stories behind the paintings…
  6. 6. by MediaCom, 00.00.0000 Presentation Title Here
  7. 7. Our Belief: Mobile is not just a “young media” or “advertising platform”. With different thinking, mobile campaign can be more attractive, innovative, even touching…
  8. 8. Notes <ul><li>Time to think mobile </li></ul><ul><li>Dare to try </li></ul><ul><li>Select your partner carefully </li></ul><ul><li>James_MediaCom </li></ul><ul><li>…… </li></ul>

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