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Global Freelancing Trends: Lessons from the Top 1%


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I conducted this research study with 15000+ freelancers from 165 countries to get insights into how freelancers charge higher rates, get better clients and land more gigs. I presented these insights at a NASSCOM event in Pune on September 15, 2017.

Published in: Recruiting & HR
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Global Freelancing Trends: Lessons from the Top 1%

  1. 1. Global Freelancing Trends Lessons from the top 1%
  2. 2. I'm Madhav. Marketing @ Hubstaff Freelancer I suck at building presentations
  3. 3. Our little project Undertook 3 month long project Talked to 15,000+ freelancers Uncovered secrets to entering top 1%
  4. 4. Why did we do this?
  5. 5. How do I avoid working with bad clients?
  6. 6. How do I charge higher rates? 
  7. 7. How do I land more freelance gigs?
  8. 8. Today's agenda Charge higher rates Get better clients Land more gigs
  9. 9. Lessons learnt from top 1% Part 1: How to charge higher rates
  10. 10. Average hourly pay rates UK - $47 Canada - $40 USA - $38 India - $19 Philippines - $12
  11. 11. Does having a website help you charge more? People with websites charge $33.90 People w/o websites charge $20.57 66% more - a difference of $18,000 annually!
  12. 12. Example:
  13. 13. Which jobs are the most profitable? Long term projects (55%) Recurring services (30%) Teaching/Coaching (7%)
  14. 14. Takeaways Rates charged are highly dependent on location, discipline and experience Review your rates regularly Build a site where you can showcase your work Look for long-term or recurring jobs to increase profits Spend less time looking for new clients and more time doing the work that gets you paid.
  15. 15. Lessons learnt from top 1% Part 2: How to win better clients
  16. 16. What is a bad client? Asks for unreasonable revisions (40%) Asks for unreasonable discount (26%) Gets on too many meetings (23%)
  17. 17. How to identify a losing project? Client's budget < My pricing (39%) Unresponsive client (19%) Client has too many options (13%)
  18. 18. How to identify a winning project? Referral clients (31%) Client did background research (22%) Rating on freelance platform (12%)
  19. 19. Takeaways Focus your efforts in delighting existing clients Include testimonials from your existing clients Prioritise prospects who’ve reached out to you VS ones you’ve reached out to. If competition for an open role is fierce, don't apply. Instead focus on a niche skill with low competition
  20. 20. Lessons learnt from top 1% Part 3: How to get more clients
  21. 21. What does a winning freelance profile look like? Showcase your work! Work experience (36%) Past client ratings and reviews (28%) A well-crafted portfolio (19%)
  22. 22. Which projects get cancelled the most? Short projects (24%) Project budget/scope changed (17%) Misunderstood requirements (9%)
  23. 23. Yeah, no. Credit: @EmmieTsumura
  24. 24. Takeaways Ask for clear directions before accepting projects Consider including the number of revisions you'll provide before accepting a project. "We'll pay you half the price, but we'll refer you to other clients so it's a win- win" - Bad idea. Last minute or rush projects are risky. Avoid if you can.
  25. 25. Final takeaways When setting your rates, focus on what you need to make and not what a study says you should be charging. Having a place to promote and showcase your work online is crucial. An early agreement on rates is crucial. Long-term and recurring projects are the most profitable.
  26. 26. 100% free You own the clients Average job hourly rate - $14/hr Low competition per job
  27. 27. Questions? @themadbhandari