Drug testing in sport

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Assignment By Madeleine Clayden
U3068330

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Drug testing in sport

  1. 1. Drug testing in sportBy Madeleine Jane Budd Clayden U3068330
  2. 2. What is Drug testing in sports? Drug testing in sports is when athletes or teams are tested for using illegal substances beforeand during a competition. Drug testing can be a random selection of athletes or the topthree competitors or winning team, it depends up on the sport.How does this relate to a coach or teacher?DiscussionSome points:• Educating your students about anti-doping and drug testing• Making your athlete aware of the consequences for doping• Making your athlete aware of the procedures for drug testing• Educating students on illegal and legal drugs including the prohibited list of drugs
  3. 3. Prohibited drug list• Includes thing like caffeine and steroids• The full list, is on the handout (emailed the Keith with this)
  4. 4. The two main types of drug testingUrine test Blood test• The athlete is required to provide a • Much the same as a urine test urine sample on the spot under the except the blood test is taken by a supervision of an official needle into your arm, removing a• the athlete then must complete a sample of blood. medical declaration form, declaring all medications, drugs and other • The procedures and protocols are substances the have taken over the past the same as a urine sample week, if one of these items are on the prohibited list the athlete must hold a TUE form.• After the athlete and officials sign it the form and sample are then sent off to be tested. If test A comes back positive then the athlete can request test B be tested.• Refusal to take the test is an automatic positive test and the athlete is then guilty.
  5. 5. Social marketing in WADABackground literature:The world anti-doping agency (WADA) has stated that “it issuggested that social marketing is a useful tool by which todevelop and implement strategies and tactics toward changingbehaviours” (WADA, 2007). The background literature is alsosuggesting that through social marketing behaviour caninfluenced.
  6. 6. Barriers to social marketing at WADA• Reliance on education and the law as approaches to social change• There is a difficulty in distinguishing social marketing from education• Managers lacking formal marketing training• The ethics of social marketing• Lack of top management appreciation of social marketing• Poor brand positioning of field• There is a lack of formally documented and publicised success• Social marketing lacks academic structure
  7. 7. Rothschild’s MOA framework: this framework positions social marketing along with law and education as behavioural management tools.MOTIVATION YES NOOPPORTUNITY YES NO YES NOABILITY yes #1 #2 #3 #4 prone to behave unable to resistant to resistant to education behave behave behave marketing law Marketing, law no #5 #6 #7 #8 Unable to Unable to Resistant to Resistant to behave behave behave behave Education, Education, Education, education, marketing marketing marketing, law marketing, law Used with permission from the American Marketing Association. Michael L. Rothschild (1999), “Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.” Journal of Marketing, 63 (October), 24-37.
  8. 8. WADA Conclusions• WADA found that using social marketing as a behavioural changer tool, has significant barriers it needs to over come before the use of social marketing can be used effectively. After the case study undertaken at WADA it is shown that in fact social marketing is supported through WADA, without any understanding of social marketing.
  9. 9. The ASADA is an authorityThe Australian SportsAnti–Doping Authority run by the Australian government. The Australian government has setup this authority to improve the education of sports doping in both sport and school. This website provides solutions for individuals, groups and organisations.
  10. 10. ASADA services• Testing procedures and help videos of what to do if you are chosen to take a doping test• Substances list of all the prohibited substances and TUE forms• Rules and violations• Education services for everyone on anti- doping in sport
  11. 11. The Education modelThe education model that is provided by ASADA is:• Analyse; analysing and specifying to improve Australias sports anti-doping behaviour• Design & develop; Assessment, learning and evaluation strategies• Delivery; on going implementation of education through the delivery of it• Evaluation & Reporting; checking how well the education has prepared the learner for sport anti- doping and whether they have met the requirements
  12. 12. The website provides a curriculum framework which can be used in schools and sporting communities to helpthem educate anti-doping:Key elements of the framework, aligned with strategic goals, are:• understanding the capabilities required of the Australian sporting community to reduce the risk of inadvertentdoping• understanding the capabilities required of the Australian sporting community to deter doping in sport• developing a national approach to capability development• behavioural indicators for the increase in learning complexity.The framework is designed to ensure all members of the Australian sporting community are provided with acomprehensive and balanced curriculum that will:• give them every chance to develop the essential knowledge, understanding, skills and values that allow them tobe active, effective and responsible in protecting Australia’s sporting integrity• prepare them to contribute positively to the anti-doping cause both now and in the future• encourage and enable them to identify the attitudes towards anti-doping in sport and to realise their individualpotential• encourage and enable them to contribute to a fair and level playing field that values diversity• promote continuity and coherence of learning across the Australian sporting community.(Australian Government, 5/3/2012)
  13. 13. BibliographyAustralian Government. Australian sports anti-doping authority. (5/3/2012).Education. From: http://www.asada.gov.au/Teach PE. Drug Testing in Sport. (2012). Urine and Blood Testing. From:http://www.teachpe.com/drugs/testing.phpNorm O’Reilly, Judith Madill. (2007). World Anti-Doping Agency. By the Haworth PressInc. The world anti-doping agency: the role of social marketing. From:http://jnpsm.haworthpress.com

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