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‘V-. 

webstoc

State Of Social Media
Employment

2 octombrie 2015

E

" £53‘ % ".2112-
coreeradvnsor  evensys
E: E:E: E:E: E:E: E:E: E:E: E: Metodologie = E=E= E=E= E=E= E=E= E=E= E=E
analizé cantitativé

persoane.  angajati cu resp...
§_in! (ec! |n

I

ristici

‘I

3
C: 

‘E

C

.  1,000,000 membri in Social Media Marketing Group

. .°~

EWEE 1,300 membri...
___________________ __ Top 10 joburi cu
responsabilitati in domeniul
social media

Joburile cele mai frecvente sunt Social...
Jumatate dintre angajatii din social media au experiente anterioare in relatii publice, 
presa,  marketing sau online

I R...
I3

555:5: Top 5 ac‘tiIi'ta'§i in social med

Managementul conturilor sociale,  postarea si revizuirea
continutului sunt i...
-5 Evoluiia ac'tiIi"te"‘. '§ilor in social SI
media 'fa"; a de 2014:-

Activitatea de monitorizare a brandului si concuren...
=: =:= ::: =:= :=: =:= :=: : Timp zilnic la birou in : ;:; :;: ;:; :;: ;:; :;: ;:; 

activitati de social media

   

Comm...
E55555555555555555555 Departamentul responsabil : ;:; :;: ;:; :;: ;:; :5:5:5
de activitatj de Social Media

I 2014 I 2015
...
Salarii in Social Media

I2o14 I2015 Estimarea salariului mediu
lunar ne araté o usoara
crestere de la cca.  680 de
Euro i...
Eia

larii in social me
eio

la (=5.

cl

funcfie

44% céstiga intre 500 si 1,000€

gloloioi

l 1.1010:

mu
7,
m“
it
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...
in social media functie de
marimea companiei (= -E)

salariile au crescut cu 20% in

 u .  .
companiile cu peste 500 de an...
Vechimea in pozit
Social Media

I mai putin de 6 luni (8%)
I intre 6 luni si 1 an (11%)
I intre 1 an si doi am (23%)
Ipest...
;5;5;5;5;5;5;5;5;5;5 Vechimea in Social iviedia
influenteaza salariul (€)

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_ ,  _ 5% dintre respondent:  A _,  _
respondenti provin din I .  ..  . mun...
E= E=E= E=E= E=E= EIE= E=E Salarii 5:5:5:5:1:= :5:5:5:5:i: 

in Social Media """"" "
Companii - Reality Check (€)

:  1ooo...
knowledge

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business know-how
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social m...
Datele au fost colectate de Evensys si Career Advisor
Analiza realizata de Stillae, 
Designed by Tech-It-Up

FOR MORE INFO...
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Social media employment - Webstock 2015

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Social Media in Romania, Webstock - 2015

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Social media employment - Webstock 2015

  1. 1. ‘V-. webstoc State Of Social Media Employment 2 octombrie 2015 E " £53‘ % ".2112- coreeradvnsor evensys
  2. 2. E: E:E: E:E: E:E: E:E: E:E: E: Metodologie = E=E= E=E= E=E= E=E= E=E= E=E analizé cantitativé persoane. angajati cu responsabilitéti '. legate de 213 V “social media date culese intre: I-14}: -_ r*r*[4,; —M‘
  3. 3. §_in! (ec! |n I ristici ‘I 3 C: ‘E C . 1,000,000 membri in Social Media Marketing Group . .°~ EWEE 1,300 membri in Social Media Network Romania Group rm 119.000 angajati in Marketing & Advertising 1,800,000 A _, A users 62,000 angajati in PR 8. Comunicare
  4. 4. ___________________ __ Top 10 joburi cu responsabilitati in domeniul social media Joburile cele mai frecvente sunt Social Media I Social Media Manager Manager Specialist I Social Media Specia. . I Content Manager I Online Manager I Social Media Editor I Online PR Consultant I Community Manager I Social Media Consul. . Head ofDigita| I Social Media Analyst 1 8% 8% 8% 6% 5", L 4 Nu s—au inregistrat diferente semnificative faté de 2014
  5. 5. Jumatate dintre angajatii din social media au experiente anterioare in relatii publice, presa, marketing sau online I Relatii publice I Presa I Marketing I Online I Publicitate I Management I Vanzari I Project management I Nu a avutaltjob 10% dintre subiecti si-au inceput cariera intr-un job de Social Media
  6. 6. I3 555:5: Top 5 ac‘tiIi'ta'§i in social med Managementul conturilor sociale, postarea si revizuirea continutului sunt in continuare cele mai frecvente activitati .23 8: . ., _ §: :-: ir: |v". :<’ In-i, :'; ||-; [Ill lll __. .“"’I1*l, “ : II 8} " ‘Q: ‘al _. if} E: , 1 *-'I- ' r ' . 2; ‘—l'I| ".l| ; .5 . ;lTs 1,. 1|’; dim emf ml j ’. l : ; w 5: ". |=I“. ‘—l': -.1: $1 1-3 ‘ ', Il”a| lr: l '; m : .': iI. l ]: l“r: l : *:l. , l “ l 1 0 10 20 30 40 50 60 70 80 so
  7. 7. -5 Evoluiia ac'tiIi"te"‘. '§ilor in social SI media 'fa"; a de 2014:- Activitatea de monitorizare a brandului si concurentei a inregistrat cea mai mare crestere fata de 2014 I monitorizarea brandului si ooncurentei ‘ publicare el3ook si/ sau tutoriale ‘ managementul conturilor sociale ' 3 (actualizari periodice) . 8 . (D u 2 ‘. ‘-5- crearea ooriturilor pe retele sociale 3, i _ I 1 . ‘. 5 monitorizarea tendintelor iv 3 : 5 rapoarte spzecializate pentru alte idepartamente 1 E E activitati SEQ web analytics (analiza date trafic) . in. managementul reputatiei online , , , 5 -15 -10 -5 0 5 10 Dlterenta In procente (2015-2014)
  8. 8. =: =:= ::: =:= :=: =:= :=: : Timp zilnic la birou in : ;:; :;: ;:; :;: ;:; :;: ;:; activitati de social media Community Manager, SM Manager, SM Specialist Angajatii din Social Media
  9. 9. E55555555555555555555 Departamentul responsabil : ;:; :;: ;:; :;: ;:; :5:5:5 de activitatj de Social Media I 2014 I 2015 Ponderea departamentelor
  10. 10. Salarii in Social Media I2o14 I2015 Estimarea salariului mediu lunar ne araté o usoara crestere de la cca. 680 de Euro in 2013 la cca. 713 Euro "in 2015. Pondere pe nivele salariale 0-——— -— - —-——— — —- 500 - 1000 Euro 1000 - 2000 Euro Peste 2000 Euro Voluntariat neplétit Sub 560 Euro 300 - 560 Euro
  11. 11. Eia larii in social me eio la (=5. cl funcfie 44% céstiga intre 500 si 1,000€ gloloioi l 1.1010: mu 7, m“ it _ . w #4 [ ‘J l , mm. | mm“ . .1 i Online Manager Social Media Manager Social Media Specialist Content Manager Social Media Editor
  12. 12. in social media functie de marimea companiei (= -E) salariile au crescut cu 20% in u . . companiile cu peste 500 de angaiati [W IOIIZI-3 "j 1000 -------------------------------------------------------------------------------- -------------- —— Z - - - — — — - — — — — — — — —— :7. auto ‘*1’ *7" 500 1 Z - A O . 5 Sub 50 angajati 50-100 angajati peste 500 angajati ' 201-1 I 2015 55 Salarii si joburi
  13. 13. Vechimea in pozit Social Media I mai putin de 6 luni (8%) I intre 6 luni si 1 an (11%) I intre 1 an si doi am (23%) Ipeste2ani (58%) de 0%
  14. 14. ;5;5;5;5;5;5;5;5;5;5 Vechimea in Social iviedia influenteaza salariul (€) 'aoo] gsoo ‘ Z 2. <3 §: : "'9'. §§‘ 8 Vin: telz: 200 cu ariaripa Woo‘ L Sub 300% lntre 300 si 500€ ' ‘lntre 500 Si 1000E TOO [ ~ ’ ‘ “T | '—Jn'. re1000si2OC0€ V Peste 20006 l_ ‘salarial pe 50 2 me eurges |9/tlu ad rtele ue 9.l9pU0d 0 — 6 lunl 6 luni — 1 an 1- 2 ant peste 2 am
  15. 15. Peste 90% dintre 7 . . 67% dintre respondenti _ , _ 5% dintre respondent: A _, _ respondenti provin din I . .. . muncesc in companii CU mai _ ocuiescin BUCUreStI _ _ _ sectorul comercial putin de 50 de angajati AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AAAAAAAAAAAA AA-AA-A---A- : ::: ::: ::: :: ““““““ ““““““ AAAAAAAAAAAA AAAAAAAAAAAA fifififififififififififi AAAAA“A‘A‘A AAAAAAAAAAAA AAAAAAAAAAAA ‘4:““““‘ : ::: ““““ AAAA “ ‘ I Sector comercial (92%) I Non-profit (8%) Esanfion I Bucuresti (73%) I Cluj (8%) I Iasi (3%) I ‘Fmisoara (3%) I Altoras (13%) I 1-10 (31%) I 11-25 (23%) I 26 -50 (13%) I 51 - 100 (10%) I 101 -250 (7%) I 251 -1000(7%) I peste 1000 (9%)
  16. 16. E= E=E= E=E= E=E= EIE= E=E Salarii 5:5:5:5:1:= :5:5:5:5:i: in Social Media """"" " Companii - Reality Check (€) : 1ooo Q | 500 | 58° 5‘ LNOJ Junior 1-3 ani 3-5 ani peste 5 ani
  17. 17. knowledge Tree 11 c! L! r‘ SPOC @-§_a/ @, operatia reusita, pacient mort / -/ Q market ,1 -, { - . , 3 -4; K ‘ ‘, K’ w l . » / e-commerce “T 1?" ? ':. .i. .l, .3 ‘I «; "_"7;/ E 6”’ _
  18. 18. my friends are not my consumers CU| tU ra generalé portfolio business know-how mentoring market visits vocabular social media isme selfdevelopment (Aime- UJEBSDIBE @ l<I_I| :Is °s= ,e3,: I:,2,t51s: fi -'bree, E,? ,, 37,3“; PEI;
  19. 19. Datele au fost colectate de Evensys si Career Advisor Analiza realizata de Stillae, Designed by Tech-It-Up FOR MORE INFO, VISIT: ‘ '. .’. [Ol€8lOd‘i’lS0l. l’O

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