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Using Design Psychology for Evil - UXPA 2014 - Susan Mercer

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Susan Mercer presents "Super Heroes and Super Villains: Using Design Psychology for Good (and Evil)". At IGNITE UXPA 2014 in London.

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Using Design Psychology for Evil - UXPA 2014 - Susan Mercer

  1. 1. 2014 Using Design Psychology for Evil Susan Mercer, Mad*Pow @susanamercer
  2. 2. The Evil Villains Evil Woman Evil US Corporation @susanamercer @MadPow
  3. 3. The Perfect Victim @susanamercer @MadPow
  4. 4. Eager Cavalier with technology @susanamercer @MadPow
  5. 5. Anticipating @susanamercer @MadPow
  6. 6. Desperate @susanamercer @MadPow
  7. 7. Scholarships! @susanamercer @MadPow
  8. 8. Evil Trap SSoocciiaall PPrrooooff @susanamercer @MadPow
  9. 9. Application – Step 1 “Spam Me” Trick Question ““TTrruusstt MMee”” @susanamercer @MadPow
  10. 10. Application – Step 1 DDiissgguuiisseedd AAdd Looks like App form MMiissddiirreeccttiioonn @susanamercer @MadPow
  11. 11. Application – Step 2 More ads = More $$$ For Evil Corporation @susanamercer @MadPow
  12. 12. Application – Step 3 MMoorree EEvviill AAddss!! @susanamercer @MadPow
  13. 13. Application – Step 4 FFiinnaall SStteepp @susanamercer @MadPow
  14. 14. Application – Step 4 AAnnootthheerr $$!!@@%% AAdd @susanamercer @MadPow
  15. 15. Scholarship List HHeeyy $$77,,550000!! @susanamercer @MadPow
  16. 16. Scholarship Details FFrriieenndd SSppaamm @susanamercer @MadPow
  17. 17. Result @susanamercer @MadPow
  18. 18. Moral of the Story @susanamercer @MadPow
  19. 19. Be Good, Not Evil Evil Woman  Wonder Woman @susanamercer @MadPow
  20. 20. Be Good, Not Evil Evil Woman  Wonder Woman @susanamercer @MadPow
  21. 21. References and Photo Credits • Names of Patterns: Darkpatterns.org • Screenshots: Fastweb.com • Photo Credits: • PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG • HS Classroom: http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroom_• Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/ • Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/ • Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/ @susanamercer @MadPow

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