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Learn about social local mobile technology, and how mobile applications with location based technology and proximity plays will take the lead in marketing, branding and digital engagement in the upcoming years in the marketplace. Matter Hatter shared how átoi, a SoLoMo app designed and developed at Mad Hatter Technology, is taking a bite out of the market in the Big Apple. Attendees enjoyed learning about the behind the scenes creative process and screen flow behind àtoi, and how the app serves as a shopping assistant for those searching for haute couture fashion sample sales. By understanding how marketing and technology strategies, trends, data and metrics are integrated behind the social local mobile movement, we are able to discover other ways to design and develop mobile applications for digital engagement on the mobile device.