Successfully reported this slideshow.

SoLoMo Social Summit 2015: Mobile Madness

392 views

Published on

Learn about social local mobile technology, and how mobile applications with location based technology and proximity plays will take the lead in marketing, branding and digital engagement in the upcoming years in the marketplace. Matter Hatter shared how átoi, a SoLoMo app designed and developed at Mad Hatter Technology, is taking a bite out of the market in the Big Apple. Attendees enjoyed learning about the behind the scenes creative process and screen flow behind àtoi, and how the app serves as a shopping assistant for those searching for haute couture fashion sample sales. By understanding how marketing and technology strategies, trends, data and metrics are integrated behind the social local mobile movement, we are able to discover other ways to design and develop mobile applications for digital engagement on the mobile device.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

SoLoMo Social Summit 2015: Mobile Madness

  1. 1. MOBILE MADNESS
  2. 2. M Platforms, Portals, Auctions, Exchanges & Trading Floors A World of Experience
  3. 3. Platform vs. an Application A platform serves no direct purpose to end users itself. It does provide infrastructure for one or more applications (which do serve a direct purpose to end users) to be developed and delivered. An application can also be called a software program which runs on devices, operating systems, and the platforms. M Platforms, Portals, Auctions, Exchanges, & Trading Floors A World of Experience
  4. 4. M Fortune 500 Corporations : Marketing & Communications A World of Experience
  5. 5. Bob Izumi Professional Angler Robert Munsch Children's Author Claudia Schiffer Model Matthew McConaughey Actor Mega Media Stars A World of Experience M
  6. 6. Best of Both Worlds A World of Experience Branding M Marketing Applications Platforms
  7. 7. THE SHIFT TO DIGITAL MEDIA. M Paradigm Shifts Marketing Technology THE SHIFT TO SOCIAL LOCAL MOBILE.
  8. 8. The Shift is in Motion Marketing Technology M How do we get there?
  9. 9. If you don’t know where you are going, any road will get you there.” Lewis Carroll, English writer, mathematician, logician, anglican deacon and photographer. To understand where we are going, we first need to understand; * where we were * where we are today * and what we are building towards in the future M Strategic Planning Marketing Technology
  10. 10. In early 2000, we have the same tools.. * Websites * Mobile devices - palm, blackberry, palm, pearl, blueberry * Mobile sites - mobile web m.mywebaddress.com * Applications - now called “apps” * Big data – structured, hard to visualize – bandwidth increased *Unstructured data - increases exponentially –> social media M The Digital Media Tools of the Millennium Marketing Technology
  11. 11. M The Social Shift Social Media is Passé
  12. 12. SOCIAL MEDIA IS HERE TO STAY. M The Social Shift Social Media is Passé The conversation on the relevance social media is passé.
  13. 13. Social Media Outlet Launches LinkedIn 2002 Pinterest 2010 Facebook 2004 Instagram 2010 YouTube 2005 Snapchat 2011 Twitter 2006 Google+ 2011 Tumblr 2007 Vine 2012 M The Social Shift Social Media is Passé
  14. 14. Social Media Conversations Have Changed • is social media is relevant? CMA - Canadian Marketing Association - 2010) • how much is a “like” worth? • how do we measure? • do we really need to be on Twitter? • how are we going to generate revenue? • do you really think we can reach our customers on Facebook? M The Social Shift Social Media is Passé
  15. 15. Social Media Conversations Have Changed • how can we leverage these communication platforms? • which social media outlets are relevant to our business? • are we going to be advertising on social platforms? • how many platforms should we leverage? • how do we resource this role? how do we plan our social activities? • what are our policies? how are we going to manage social media? • does this fit into our product strategy? what is our social media brand strategy? • how can we leverage social media for better customer service? • how do we integrate social media into our brand conversations and channels? • how do we protect our brand in the digital landscape? Protect your ASSets. M The Social Shift Social Media is Passé
  16. 16. • there is a paradigm shift in the amount of time people are spending on apps instead of “in browser” experiences • consumers want to be engaged where they are standing, in the moment, on demand, and are looking for things “near by” • convenience, ease of use, and entertainment M The Mobile Shift Mobile Madness Today
  17. 17. “Mobile applications deliver impressive experiences for business and personal users. By 2016, 1 billion global consumers will have the power of a PC via their mobile device; this shift will drive continued demand for apps that provide education and entertainment, extend business processes, enhance communication, and improve productivity.” Forrester Research, November 4th, 2015 https://www.forrester.com/Mobile-Apps M The Mobile Shift Mobile Madness Today
  18. 18. M The Mobile Shift Mobile Madness Today
  19. 19. “Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing the app-ocalypse — the missed opportunity to capture mobile's potential for your digital business.” Forrester Research, by Christian Kane, October 30th, 2015. M The Mobile Shift Mobile Madness Today
  20. 20. “Gartner predicts that, by 2018, more than 50 percent of users will go to a tablet or smartphone first for all online activities.” Gartner Research, December 8th, 2014 http://www.gartner.com/newsroom/id/2939217 M The Mobile Shift Mobile Madness Today
  21. 21. M The Mobile Shift Mobile Madness Today https://www.youtube.com/watch?v=jottDMuLesU
  22. 22. M The Mobile Shift Mobile Madness Today
  23. 23. M The Mobile Shift Mobile Madness Today
  24. 24. M The Local Shift Localization
  25. 25. M The Local Shift Localization https://www.youtube.com/watch?v=UQjHvhOMZpQ
  26. 26. M Social Local Mobile The Future is SoLoMo
  27. 27. • mobile • localization • Geofencing • Social sharing • Sensor technology • Internet of things • Apple beacon technology • Google eddystone open source M Social Local Mobile The Future is SoLoMo
  28. 28. how did we go SoLoMo? how did we find our SoLoMoJo? M Social Local Mobile The Future is SoLoMo
  29. 29. November 2013 Mad Hatters are invited to the Canadian Consulate in Manhattan Share innovation and ideas between women in tech in Canada and women in tech in the US M Social Local Mobile The Future is SoLoMo
  30. 30. M Social Local Mobile The Future is SoLoMo
  31. 31. American Express, Estee Lauder, Verizon, Lil’ MisMatched All I want to talk about is disruptive technology social, local and mobile. My mind = SoLoMo-de for the last year The one person in the room who gets it - is from Verizon. M Social Local Mobile The Future is SoLoMo
  32. 32. • Sitting in a hotel bar, connecting with an old friend over martinis • Lots of talk sample sales • “Pop up shops” where haute couture brands sell off last years fashions M Social Local Mobile The Future is SoLoMo
  33. 33. M
  34. 34. “I can’t tell you what I had to do to get these Jimmy Choo shoes…but I had to have them.” M Social Local Mobile The Future is SoLoMo
  35. 35. M Social Local Mobile for Carrie, Samantha, Charlotte & Miranda The Future is SoLoMo
  36. 36. Needs Analysis & Requirements Gathering So I start asking Amna questions: • how do you find out about these sales? • where is the information currently posted? • are there any websites posting this information? • where are the pop up shops? • how many locations? the same locations? different locations? • once you find out about a sale, how long before the sale happens? Problem - no centralized information on sample sales = data. M Social Local Mobile The Future is SoLoMo
  37. 37. Opportunity. • Back in the day, business plan, market research – valid idea? • five year and ten year plans • not today – minimum viable product (MVP), beta • marketplace moves too fast • first to market M Social Local Mobile The Future is SoLoMo
  38. 38. New York City + I love Manhattan + I love fashion + marketing technologist • largest city in the United States • Nearly 8.5 million people in 2014 • wealthiest people in the world are the 1% • there must be a lot sample sale shoppers • market share M Social Local Mobile The Future is SoLoMo
  39. 39. We can make an app for that… ….branding, technology, social, local, mobile, apps and marketing all come together. M Social Local Mobile The Future is SoLoMo Branding Marketing Applications Platforms
  40. 40. The Name Game • Atoi • Brandstorming • iota = a little hint • haute couture fashion • reigns from France • Canada has French history • I love French • atoi means to you M Social Local Mobile The Future is SoLoMo
  41. 41. Colour • not hot pink • luxury • finesse • not child like • amna “ I have visions of little pink shopping bags in my head.” M Social Local Mobile The Future is SoLoMo
  42. 42. M Social Local Mobile The Future is SoLoMo
  43. 43. M Social Local Mobile The Future is SoLoMo
  44. 44. M Social Local Mobile The Future is SoLoMo
  45. 45. M Go Local The Future is SoLoMo
  46. 46. M Go Local The Future is SoLoMo
  47. 47. M Go Local The Future is SoLoMo
  48. 48. M Go Local The Future is SoLoMo
  49. 49. 46 Go Local The Future is SoLoMo
  50. 50. 46 Go Local The Future is SoLoMo
  51. 51. platform vs. app • cross platform • 80 % portable to other mobile platforms • system for backend management • built with a framework to extend to build upon • search and “scraping” technology • underlying data model • technology infrastructure 48 Social Local Mobile The Future is SoLoMo
  52. 52. The road we are on and where are we travelling: • Manhattan, Los Angeles, Toronto, Miami • engage bloggers and atoi enthusiasts in each city centre • tourists and travellers • 1 M users within 3 years • constant content creation & curation • moderating in the backend • technical updates and releases • “alpha, beta, pi” • “I love to be in the pi zone.” M Social Local Mobile The Future is SoLoMo
  53. 53. “If you don’t know where you are going any road will get you there.”. Lewis Carroll, English writer, mathematician, logician, anglican deacon and photographer. M Strategic Planning : Go Social Local Mobile Marketing Technology
  54. 54. “Logic will get you from A to B, imagination will take you anywhere.”. Albert Einstein, German-born theoretical physicist. M And use your imagination to take you where you want to be Marketing Technology
  55. 55. Mad Hatter Technology DON’ T BE A STRANGER, KEEP IN TOUCH! (226) 444 -0434 ge tinto uc h @ m adhatte rte c h.c a @ MAR COMMTE CH @ MADHATTE R TE CH FACE BOOK.COM/MADHATTE R TE CH linkedin.com/company/mad - hatte r -te c hno lo gy -inc

×