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University of Florida Social Media Strategy


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If assumed the role of Cheif of Operations of Social Media Management at UF, this is how I would create and implement a social media strategy.

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University of Florida Social Media Strategy

  1. 1. UNIVERSITY OF FLORIDA: SOCIAL MEDIA STRATEGY By Macy Reeves – Sept. 29th, 2016
  2. 2. Table of Contents i.  Executive Summary ii.  Social Media Audit iii.  Social Media Objectives iv.  Online Brand Voice v.  Strategies & Tools vi.  Timing & Key Dates vii.  Social Media Roles/Responsibilities viii.  Social Media Policy ix.  Critical Response Team x.  Measurement & Reporting Results