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The Rise of the
Marketing
Technologist
Dan Radu
President
Macromator Inc
Marketing Operations
B2B Agency
The Marketing Technology Landscape
The Marketing Technology Landscape
The Marketing Technology Landscape
What companies are looking for
“We need to make sense of all the tools we use and the data we
generate!”
What job seekers ...
How the Marketing Technologist Works
02
01
03
04
Combines strategy with
technology and art
Works agile. Is able to
constan...
The Future of
Work Omni Channel
Cloud
Technologies
Digital
Transformatio
n
Modern
Marketin
g
Blockchain
Future Trends
Dan Radu
President
Marcromator Inc.
B2B Marketing Operations
Dan@maromator.com
+1 647 760 8629
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The Rise of the Marketing Technologist

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The number of digital marketing technologies (MarTech) doubled year after year in the past years. More professionals who bring to the table a combination of both marketing and tech skills call themselves “Marketing Technologists” and they are the future of marketing.

Published in: Marketing
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The Rise of the Marketing Technologist

  1. 1. The Rise of the Marketing Technologist Dan Radu President Macromator Inc Marketing Operations B2B Agency
  2. 2. The Marketing Technology Landscape
  3. 3. The Marketing Technology Landscape
  4. 4. The Marketing Technology Landscape
  5. 5. What companies are looking for “We need to make sense of all the tools we use and the data we generate!” What job seekers are bragging about “Look at me! I know general digital marketing concepts” Marketplace Demand for Skills Companies vs Job Seekers
  6. 6. How the Marketing Technologist Works 02 01 03 04 Combines strategy with technology and art Works agile. Is able to constantly change direction Follows Processes and Pays Attention to Details Constantly Tests and Challenges their own Assumptions
  7. 7. The Future of Work Omni Channel Cloud Technologies Digital Transformatio n Modern Marketin g Blockchain Future Trends
  8. 8. Dan Radu President Marcromator Inc. B2B Marketing Operations Dan@maromator.com +1 647 760 8629

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