Baltimore Ravens Swot Analysis

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  • Optional Intro
  • Bring website to rookies booth
  • Online steps, check out ,place order ,add to cart Combine member prof and parent prof. they don’t put zip code.
  • Immediate giveaways – something cheap, foam football Free membership – has to be official member (check data base) (unlimited entrees – 1 per day)
  • Ravens Rookie Movie Night TV screen that displays photos in loop
  • New bin (broken) Mifi and computers inside, don’t forget
  • Spring football Festival for ultimate rookies
  • Baltimore Ravens Swot Analysis

    1. 1. WHITNEY JONES and MICHAEL COMETA SWOT ANALYSIS
    2. 3. <ul><li>Ravens Rookies Booth </li></ul><ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </li></ul><ul><ul><li>Ways of improvement </li></ul></ul><ul><li>Rookies Interactive </li></ul><ul><ul><li>Ways of improvement </li></ul></ul><ul><li>Set-up/Breakdown </li></ul><ul><li>Fans likes and dislikes </li></ul><ul><li>Suggestions </li></ul>
    3. 4. RAVENS ROOKIES CLUB Opportunities Threats Strengths Weaknesses <ul><li>More information and list of events that rookies can participate in throughout the year </li></ul><ul><li>Get rid of all paper registrations </li></ul><ul><li>Cut out some of the online steps (save time and frustration) </li></ul><ul><li>Collage of pictures </li></ul><ul><li>Immediate giveaways </li></ul><ul><li>Enter to win a free membership </li></ul><ul><li>Fans who have had a bad experience with the club </li></ul><ul><li>Other sponsored table giveaways </li></ul><ul><li>Weather </li></ul><ul><li>Fan residence </li></ul><ul><li>Great kids club with many activities to offer </li></ul><ul><li>Location next to bounce house, interactive and autograph tent </li></ul><ul><li>Technology of computer- fast and convenient </li></ul><ul><li>Two types of memberships (fit everyone's needs) </li></ul><ul><li>Issue cards </li></ul><ul><li>Autographs not exclusive to ultimate members only </li></ul><ul><li>Some parents do not have access to computer or have email </li></ul><ul><li>Gift bag display </li></ul><ul><li>Internet connection </li></ul><ul><li>Confusion between autograph wristband area and rookies signups </li></ul><ul><li>Unattractive sign </li></ul>
    4. 5. <ul><ul><li>Make multiple events to make up for new autograph policy for all kids </li></ul></ul><ul><ul><ul><li>In the past, there was a longer time period for members to attend training camp if lived further away </li></ul></ul></ul><ul><ul><ul><li>During the fall it is much harder for families to make a trip during a weekend with sports and activities </li></ul></ul></ul><ul><ul><ul><li>Many fans were disappointed about the change in autograph policy </li></ul></ul></ul><ul><ul><li>Make available more information and list of events that rookies can participate in throughout the year </li></ul></ul><ul><ul><ul><li>Specific dates, times and locations </li></ul></ul></ul><ul><ul><ul><li>Relate to website (bring website to Rookies Booth) </li></ul></ul></ul><ul><ul><li>Cut out some of the online steps (save time and frustration) </li></ul></ul><ul><ul><li>Collage of pictures (next slides) </li></ul></ul><ul><ul><ul><li>Makes booth more attractive </li></ul></ul></ul><ul><ul><ul><li>Gives visual versus verbal explanation </li></ul></ul></ul>
    5. 6. <ul><ul><li>Immediate giveaways </li></ul></ul><ul><ul><ul><li>Many parents and children ask what they can get now </li></ul></ul></ul><ul><ul><ul><li>Makes the club more appealing </li></ul></ul></ul><ul><ul><li>Enter to win a free membership for Official Rookies to upgrade to Ultimate membership for 1 year </li></ul></ul><ul><ul><ul><li>Gives them the opportunity to get more involved and experience the membership therefore ultimately wanting to renew each year </li></ul></ul></ul><ul><ul><ul><li>Word of mouth to friends and family </li></ul></ul></ul>
    6. 9. ROOKIES INTERACTIVE Strengths Weaknesses Opportunities Threats <ul><li>Fun activity for kids </li></ul><ul><li>Familiarizes fans with the new players </li></ul><ul><li>Attracts kids and families to the Ravens Rookies Club Booth </li></ul><ul><li>Papa Johns coupons </li></ul><ul><li>Did not update players early enough </li></ul><ul><li>Tears easily </li></ul><ul><li>Hard to keep interns focused and enthused </li></ul><ul><li>Inconvenient to fetch footballs all day </li></ul><ul><li>Rotate between Interactive and Gatorade to keep interns interested </li></ul><ul><ul><li>4 shifts every half hour </li></ul></ul><ul><li>Other sponsored activities </li></ul><ul><ul><li>FORD, GIANT, ASG, VERIZON </li></ul></ul><ul><li>Stronger and larger kids </li></ul>
    7. 10. <ul><ul><li>Create shifts to keep workers interested </li></ul></ul><ul><ul><ul><li>Rotate between Gatorade and Interactive </li></ul></ul></ul><ul><ul><ul><li>Four shifts of half-hour intervals </li></ul></ul></ul><ul><ul><li>Have better material for backboard so holes will not tear. Tape before use. (clear tape so it doesn’t look that bad) </li></ul></ul>Ways of Improvement
    8. 11. <ul><li>Sea crate </li></ul><ul><ul><li>2 computers from orange casing </li></ul></ul><ul><ul><li>1 table </li></ul></ul><ul><ul><li>1 table clothe </li></ul></ul><ul><ul><li>Ravens Rookies moving table (from M&T tent) </li></ul></ul><ul><ul><li>1 tent </li></ul></ul><ul><ul><li>Ravens Rookies bin </li></ul></ul><ul><ul><ul><li>Gift bag (for display) </li></ul></ul></ul><ul><ul><ul><li>Paper registration </li></ul></ul></ul><ul><ul><ul><li>Pens </li></ul></ul></ul><ul><ul><ul><li>Clipboard </li></ul></ul></ul><ul><ul><ul><li>Giveaway for sign-up (Ravens Rookie Draft Class Poster) </li></ul></ul></ul><ul><ul><ul><li>Ravens Rookies Mini Sign </li></ul></ul></ul><ul><ul><li>Ravens Rookies black box </li></ul></ul><ul><li>Overall, efficient set-up and breakdown each day </li></ul>
    9. 12. <ul><li>Likes </li></ul><ul><ul><li>Opportunity to be apart of the official Ravens Kids Club </li></ul></ul><ul><ul><li>Items they receive when they join </li></ul></ul><ul><ul><li>Option of free membership </li></ul></ul><ul><ul><ul><li>Option to upgrade when they wish to </li></ul></ul></ul><ul><ul><li>Quick paper registration </li></ul></ul><ul><ul><li>Events offered to kids throughout the season </li></ul></ul>
    10. 13. Fans Likes/Dislikes <ul><li>Dislikes </li></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><ul><li>Server errors / internet connectivity </li></ul></ul></ul><ul><ul><li>Some complaints about not getting anything now when signing up (make sure we are giving away Raven Rookie Draft Class poster) </li></ul></ul><ul><ul><li>“ I never received my gift bag/name ID/etc…” </li></ul></ul><ul><ul><li>Ultimate Rookies do not get any benefits in regards to autographs (why did I pay $25). </li></ul></ul>
    11. 14. <ul><ul><li>Face in hole photo opportunity </li></ul></ul><ul><ul><ul><li>Attract more fans to Rookies Booth </li></ul></ul></ul><ul><ul><ul><li>Easy to manage (no workers needed) </li></ul></ul></ul><ul><ul><ul><li>Memorable (could be sponsored) </li></ul></ul></ul><ul><ul><ul><li>People always use interactive as a photo-op </li></ul></ul></ul><ul><ul><li>Ravens Feet Walkway </li></ul></ul><ul><ul><ul><li>Stenciled leading toward Rookies area </li></ul></ul></ul><ul><ul><ul><li>Fun for kids (gets them excited about where the feet prints lead) </li></ul></ul></ul><ul><ul><li>Explain to fans further benefits/possibilities of Ravens Rookies Club </li></ul></ul><ul><ul><ul><li>Rookie of the Game </li></ul></ul></ul><ul><ul><ul><li>Youth Football </li></ul></ul></ul><ul><ul><ul><li>Ravens Rookie Autograph Signing </li></ul></ul></ul><ul><ul><ul><li>Arcade Games Online </li></ul></ul></ul><ul><ul><li>TV Screen for photos of events </li></ul></ul>Suggestions
    12. 15. = Ravens Rookies is nice…with the Spice

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