If you’re preparing to face the media or
engage in a one-on-one interview, you may
be wondering what to expect.
•What are reporters like?
•What are they after?
•What are they thinking?
What to expect
The answers vary, depending on the
subject and the reporter’s
But, overall, reporters are all after
the same thing:
The more you help the media tell their
story, the more valuable you become.
As a result, the better your chances of
getting your own story across.
Life of a reporter
It’s important to remember the life of
• Stretched thin
• Working under tight deadlines
• No time to chit chat
Return their calls as promptly as possible.
Before you start
DO…know what a reporter has written
about your industry or organization.
DON’T…assume the reporter is out to
Most reporters try to be fair.
Be prepared and offer a compelling message. It’s more
likely the story will be positive and put you in the best
Most reporters want
your side of the story.
Get more information
Mack Media Training
So you have a great story
and you want it to drive
more business …
can help with that.
What is Mack?
Award-winning, full service public
affairs and public relations firm.
Get more ideas at our blog – The Mack Report
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