Survey Research

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Survey Research

  1. 1. Survey Research Zainuddin Ibrahim Ngu Kee Shing Nor Zanariah BtTalib
  2. 2. What is survey • Procedure in quantitative research in which investigators administer a survey to a sample or entire population of people to describe the attitudes, opinions, behaviors or the characteristic of the population.
  3. 3. When do you use Survey? • To describe trend (eg. Gwiyomi) • To determine individual opinions about policy or issue • Evaluate program (satisfaction victory) • Etc
  4. 4. Key Characteristic of Survey Research • Sampling from population • Collecting data through questionnaires or interviews • Designing instrument for data collection • Obtaining a high response rate
  5. 5. Sampling from population • The population (the group of individuals having one characteristic that distinguish them from other groups) • Target population (actual list of sampling units from which the sample is selected) • The Sample (is the group of participants in the study selected from the target population)
  6. 6. Types of Survey
  7. 7. Questionnaire
  8. 8. Interview
  9. 9. Types of Survey Design • Cross-Sectional Survey Designs • Longitudinal Survey Designs
  10. 10. Cross-Sectional Survey Designs • To collect data about current attitudes, opinions, or beliefs at one point in time.
  11. 11. Longitudinal Survey Designs • To collect data over time •  Trend Studies (Same Population Different sample and Different Research) •  Cohort Study (Same Population Different Sample for one Research) •  Panel Studies (the researcher examines the same Sample for Research).
  12. 12. • Trend Studies


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