1. Survey Research
Zainuddin Ibrahim
Ngu Kee Shing
Nor Zanariah BtTalib

2. What is survey
• Procedure in quantitative research in which
investigators administer a survey to a sample or
entire population of people to describe the attitudes,
opinions, behaviors or the characteristic of the
population.

3. When do you use Survey?
• To describe trend (eg. Gwiyomi)
• To determine individual opinions about policy or issue
• Evaluate program (satisfaction victory)
• Etc

4. Key Characteristic of Survey
Research
• Sampling from population
• Collecting data through questionnaires or interviews
• Designing instrument for data collection
• Obtaining a high response rate

5. Sampling from population
• The population (the group of individuals having one
characteristic that distinguish them from other groups)
• Target population (actual list of sampling units from
which the sample is selected)
• The Sample (is the group of participants in the study
selected from the target population)

6. Types of Survey

7. Questionnaire

8. Interview

9. Types of Survey Design
• Cross-Sectional Survey Designs
• Longitudinal Survey Designs

10. Cross-Sectional Survey
Designs
• To collect data about current attitudes, opinions, or
beliefs at one point in time.

11. Longitudinal Survey Designs
• To collect data over time
• Trend Studies (Same Population Different sample and
Different Research)
• Cohort Study (Same Population Different Sample for
one Research)
• Panel Studies (the researcher examines the same Sample
for Research).

12. • Trend Studies

13. • Cohort Studies

14. • Panel Studies

15. Data Gathering

16. Mode of Data Collection
Interviews
Questionnaire
• Self Completion
• Group Administered
• House-hold Drop Off
• Face-to-face
• Individual
• Group
• Electronic
• Web
• Tel

17. Mode of Data Collection
• Mailed questionnaires
• Web-based questionnaires
• One-on-one interviews
• Focus-Group Interviews
• Telephone interviews

18. What are the steps in conducting
survey design
• Decide if a survey is the best design to use
• Identify the research question or hypotheses
• Identify the population, sampling frame the sample
• Determine the survey design and data collection procedures
• Develop and locate an instrument
• Administer the instrument
• Analyze the data to address the research questions or hypotheses
• Write the report

19. • Definition of the research problem
• Operational definition of variables
• Review of the literature
• Development of Survey Design
• Definition of the population
• Identification of Subpopulations
• Detailed sampling procedures
• Selecting the sample
• Development of item, or selecting instruments
• Development of anticipated analysis procedures
• Pilot run (try-out of items)
• Revision of items
• Training for interviewers, observers, testers
• Conduct interviews, administer questionnaires, inventories, test, or observation
• schedules
• Follow-ups
• InitialTabulation and coding
• Construction of category (coding)
• Technical Preparation for analysis
• Separate analyses of individual items or groups of item
• Synthesis, results interpreted
What are the steps in conducting
survey design

20. Statistical Analysis
Questionnaires
- Minitab16
- JMP
- SYSTAT
- SAS
- SPSS
Interviews
- Atlas.ti
- HyperRESEARCH
- MAXQDA
- NVivo

21. TQ ;)