Presentatie Ljubljana97

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Presentation held in Moderna Galerija, Ljubljana during seminar Acces2CA, organized by ICN and museum Reina Sofia

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Presentatie Ljubljana97

  1. 1. Museum tours a way to entertain and educate visitors
  2. 2. Introduction <ul><li>Museum visitors, used to TV and the Internet, long for new ways of visiting museums. </li></ul><ul><li>Handheld devices with mobile museum tours. </li></ul><ul><li>Not only big museums with a large budget. </li></ul><ul><li>3 examples of small Dutch museums that use museum tours. </li></ul><ul><li>Other technologies that activate visitor participation </li></ul>
  3. 3. <ul><li>Exhibition facility and glass blowing workshop </li></ul><ul><li>25.000 visitors a year at the museum and 40.000 a year at the workshop. </li></ul><ul><li>Target group: families with children. </li></ul><ul><li>Director considers the museum a knowledge center: information about the objects must be available for everyone. </li></ul><ul><li>Multimedia tour on IPodTouch. </li></ul><ul><li>Text, audio and video. </li></ul><ul><li>Non-liniair, the visitor chooses his own path. </li></ul>
  4. 4. Glass Museum tour <ul><li>Not only art historians and glass blowers are interviewed. </li></ul><ul><li>Web application, tour is downloaded via the museums network. </li></ul><ul><li>Gaming facility. </li></ul><ul><li>Budget € 40.000,- for software and hardware </li></ul><ul><li>€ 30.000,- for content and advise </li></ul><ul><li>€ 15.000,- for testing and remodeling tour. </li></ul>
  5. 5. <ul><li>With an Ipod through the Glass Museum </li></ul>
  6. 6. Museum Jan Cunen <ul><li>Museum for 19 th century and contemporary art. </li></ul><ul><li>Education department focuses on children and teens. </li></ul><ul><li>To attract adult visitors a new project was launched: MJCTV. </li></ul><ul><li>IPodTouch, movies by artists. </li></ul>
  7. 7. MJCTV <ul><li>Artists were paired with professional filmmakers. </li></ul><ul><li>Movies give an insight in the way the artist thinks and works. </li></ul><ul><li>Some movies are very conventional, others became work of art on their own. </li></ul><ul><li>Movies are placed on Artcast website: can be downloaded before or after museum visit. </li></ul>
  8. 8. <ul><li>Budget: €40.000,- to buy devices and produce movies. </li></ul><ul><li>Team of three museum employees reviewed the movies and led the project. </li></ul>
  9. 9. <ul><li>Museum Jan Cunen TeleVision MJCTV </li></ul>
  10. 10. Bonnefanten Museum <ul><li>Modern and Contemporary art </li></ul><ul><li>100.000 visitors a year. </li></ul><ul><li>Multimedia tour pilot: €25.000,- </li></ul><ul><li>Audio recorded in-house by students from theater academy. </li></ul><ul><li>Devices rented at Guide ID and content hosted by RGBmedia. </li></ul>
  11. 11. <ul><li>Pilot tour was free: all age groups were interested and took the tour. </li></ul><ul><li>Exhibition tour had to be paid for: mostly used by visitor in age group between 35 and 55 years old. </li></ul><ul><li>Pilot: artwork information and info about the building through a map. </li></ul><ul><li>Difficult to combine these two sorts of information. </li></ul>
  12. 12. <ul><li>The tour was not placed on computers, but on the device itself. There were no connection difficulties. </li></ul><ul><li>Updated via network at night. </li></ul><ul><li>Also input from visitors was downloaded from the device at night. </li></ul><ul><li>Tip from project leader Ton Quik: keep the interface as simple as possible. </li></ul>
  13. 14. What makes these tours participatory? <ul><li>Glass Museum: visitor is his own guide. </li></ul><ul><li>Museum Jan Cunen: not the visitor gets to participate, but the artists whose works are on display. </li></ul><ul><li>Bonnefanten Museum: visitors are asked to respond to questions asked on the device. </li></ul>
  14. 15. Participatory project on Internet <ul><li>Help locating Wall Art – Help Wandkunst Opsporen </li></ul><ul><li>Project by Netherlands Institute for Cultural Heritage, </li></ul><ul><li>Bureau for monumental buildings Amsterdam, Rotterdam and Den Haag, </li></ul><ul><li>Governmental department of Archeology, Culture and Monuments, </li></ul><ul><li>department of Governmental Buildings and the </li></ul><ul><li>Bureau of Art historical documentation. </li></ul><ul><li>Website </li></ul>
  15. 16. <ul><li>General public is asked to photograph and register wall art in their own neighborhood. </li></ul><ul><li>Many Postwar era buildings are destroyed, but have important artwork on or in them. Mosaics, and so on. </li></ul><ul><li>The website has a connection to Google Earth: places information in the national inventory of wall art. </li></ul>
  16. 17. Tips from professionals on museum tours and participatory projects <ul><li>Decide what your target group will be </li></ul><ul><li>Choose a technology that fits your target group and goal </li></ul><ul><li>It is all about the story, try to capture visitors attention with the narrators voice and enthusiasm </li></ul>
  17. 18. <ul><li>Think about the context of the tour </li></ul><ul><li>Use Internet and Television as examples </li></ul><ul><li>Make your visitors into participants: learning by doing </li></ul><ul><li>Build in extra time in your planning and budget. </li></ul><ul><li>Think practical! </li></ul>
  18. 19. The future … <ul><li>Audio, video and so on: </li></ul><ul><li>On one device? </li></ul><ul><li>Thank you! </li></ul>

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