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PUBLIC
TRENDS IN THE IOT LANDSCAPE FOR 2018
AND HOW TO STREAMLINEYOUR IOT PRODUCT DEVELOPMENT
PROF. MAARTENWEYN
MAARTEN.WE...
PEOPLE DON’T BUY IOT,
THEY BUY A SOLUTION
TO A PROBLEM
TRENDS IN 2018
1
2
3
4
5
6
3
Source: CustomerTalk
TRENDS IN 2018
1 Competitors must cooperate
2
3
4
5
6
4
Source: CustomerTalk
TRENDS IN 2018
1 Competitors must cooperate
2More than just connecting devices
3
4
5
6
5
Source: CustomerTalk
TRENDS IN 2018
1 Competitors must cooperate
2More than just connecting devices
3 Dropouts due to competition
4
5
6
6
Sourc...
TRENDS IN 2018
1 Competitors must cooperate
2More than just connecting devices
3 Dropouts due to competition
4Vertically t...
TRENDS IN 2018
1 Competitors must cooperate
2More than just connecting devices
3 Dropouts due to competition
4Vertically t...
TRENDS IN 2018
1 Competitors must cooperate
2More than just connecting devices
3 Dropouts due to competition
4Vertically t...
10
SIGFOX – LORAWAN – NB-IOT : ROUND 1
CELLULAR IOT– ISM:APPLICATIONS
In the electric metering market, utility companies typically require high data rates,
frequ...
CELLULAR IOT– ISM:APPLICATIONS
They do not require frequent communication or a guaranteed QoS. Pico cell
gateways, which c...
NB IOT –LORA/SIGFOX? SUMMARY ACCORDING TO
• There will be no undisputed champion of IoT. NB-IoT and LoRa and both will hav...
IOTTECHNOLOGY STACK
Device
Hardware
Device
Software
Communications
Cloud
Platform
Cloud
Applications
Source: Based on Trai...
Source: Based on Training for IoT Product Manager by Daniel Elizalde
INTERNALVS EXTERNAL USERS
Customers
Partners
…
Operations
Engineering
Sales
…
External
Users
Internal
Users
Source: Based ...
WHO IS RESPONSIBLE FOR SUCCESS?
Vendor responsibility / risk
Sales Install Provision Onboard Operate Maintain Decommission...
The value of IoT is in
your data strategy.
(otherwise, what’s the point of having a connected device?)
MONETIZATION MODELS
1. Solution-Level
One-time revenue
Recurring revenue
2. Layer-specific
One-time revenue
Recurring reve...
IoT enables recurring revenue
LAYER-SPECIFIC REVENUE
Device
Hardware
Device
Software
Communications
Cloud
Platform
Cloud
Applications
• Buy the device
•...
CREATINGVALUE: BUILD, BUY, OR PARTNER?
Where your company adds value
Your business model
People, skills, and financial res...
SECURITY THREATS BY LAYER
Device
Hardware
Device
Software
Communications
Cloud
Platform
Cloud
Applications
• Physical tamp...
KEYTAKEAWAY
Focus on where your
company adds value.
Everything you build, you’ll need to
support and maintain.
Forever…
2018:
BREAKING DOWN THE HYPE
27 maarten.weyn@uantwerpen.be
Trends in the  IoT Landscape 2018 and how to streamline your IoT Product Development
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Trends in the IoT Landscape 2018 and how to streamline your IoT Product Development

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Trends in the IoT Landscape 2018 and how to streamline your IoT Product Development

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Trends in the IoT Landscape 2018 and how to streamline your IoT Product Development

  1. 1. PUBLIC TRENDS IN THE IOT LANDSCAPE FOR 2018 AND HOW TO STREAMLINEYOUR IOT PRODUCT DEVELOPMENT PROF. MAARTENWEYN MAARTEN.WEYN@UANTWERPEN.BE
  2. 2. PEOPLE DON’T BUY IOT, THEY BUY A SOLUTION TO A PROBLEM
  3. 3. TRENDS IN 2018 1 2 3 4 5 6 3 Source: CustomerTalk
  4. 4. TRENDS IN 2018 1 Competitors must cooperate 2 3 4 5 6 4 Source: CustomerTalk
  5. 5. TRENDS IN 2018 1 Competitors must cooperate 2More than just connecting devices 3 4 5 6 5 Source: CustomerTalk
  6. 6. TRENDS IN 2018 1 Competitors must cooperate 2More than just connecting devices 3 Dropouts due to competition 4 5 6 6 Source: CustomerTalk
  7. 7. TRENDS IN 2018 1 Competitors must cooperate 2More than just connecting devices 3 Dropouts due to competition 4Vertically the new is horizontal 5 6 7 Source: CustomerTalk
  8. 8. TRENDS IN 2018 1 Competitors must cooperate 2More than just connecting devices 3 Dropouts due to competition 4Vertically the new is horizontal 5 New business opportunities 6 8 Source: CustomerTalk
  9. 9. TRENDS IN 2018 1 Competitors must cooperate 2More than just connecting devices 3 Dropouts due to competition 4Vertically the new is horizontal 5 New business opportunities 6Smart devices are so 2017 9 Source: CustomerTalk
  10. 10. 10 SIGFOX – LORAWAN – NB-IOT : ROUND 1
  11. 11. CELLULAR IOT– ISM:APPLICATIONS In the electric metering market, utility companies typically require high data rates, frequent communication, and low latency. Since electric meters have a power source available, they do not require ultra-low power and long battery lifetime. For agriculture, very low cost sensors with a long battery lifetime are desired. The use of moisture, temperature, and alkalinity sensors can significantly improve the yield and reduce water consumption for one of the largest global markets There are many different types of sensors or requirements in factory automation. Some applications need frequent communication and a guaranteed QoS. So NB-IoT is a better fit than LoRa. Others need low cost sensors with long battery lifetime to track equipment, monitor status, and conditions which is a better fit for LoRa. Electric Metering Precision Farming Manufacturing Automation Source: Samin Henaoui - muRata
  12. 12. CELLULAR IOT– ISM:APPLICATIONS They do not require frequent communication or a guaranteed QoS. Pico cell gateways, which can be placed in basements or underground parking garages to ensure coverage through 100 percent of the property, are also desired so LoRa is a better fit for this vertical. Point of sale (POS) systems must have a need for guaranteed quality of service (QoS) since they handle frequent communication. These systems are also powered so there is no constraint on battery lifetime. Due to the low cost, long battery lifetime, and capability to have a private solution to guarantee network coverage in all sorting facilities LoRa and Sigfox is a better technology choice. Intelligent Building Retail Point of SaleTerminals (POS) PalletTracking for Logistics Source: Based upon Samin Henaoui - muRata
  13. 13. NB IOT –LORA/SIGFOX? SUMMARY ACCORDING TO • There will be no undisputed champion of IoT. NB-IoT and LoRa and both will have their place in the IoT market • Each application vertical will have its specific requirements and considerations which will lead to different technology. • will serve the lower cost high volume application segments. • will serve the higher value applications that are willing to pay for a higher quality of service where offered. Source: Samin Henaoui - muRata
  14. 14. IOTTECHNOLOGY STACK Device Hardware Device Software Communications Cloud Platform Cloud Applications Source: Based on Training for IoT Product Manager by Daniel Elizalde
  15. 15. Source: Based on Training for IoT Product Manager by Daniel Elizalde
  16. 16. INTERNALVS EXTERNAL USERS Customers Partners … Operations Engineering Sales … External Users Internal Users Source: Based on Training for IoT Product Manager by Daniel Elizalde
  17. 17. WHO IS RESPONSIBLE FOR SUCCESS? Vendor responsibility / risk Sales Install Provision Onboard Operate Maintain Decommission Customer responsibility / risk Expectation shift Source: Based on Training for IoT Product Manager by Daniel Elizalde
  18. 18. The value of IoT is in your data strategy. (otherwise, what’s the point of having a connected device?)
  19. 19. MONETIZATION MODELS 1. Solution-Level One-time revenue Recurring revenue 2. Layer-specific One-time revenue Recurring revenue 3. Enabling other revenue sources
  20. 20. IoT enables recurring revenue
  21. 21. LAYER-SPECIFIC REVENUE Device Hardware Device Software Communications Cloud Platform Cloud Applications • Buy the device • Lease • Offer an extended guarantee • Service contract • Installation cost • Charge for provisioning • Paid upgrades • Training • Shipping • Repairs • Disposal • Bandwidth • # of messages • Uptime • Upsell access to different Protocols • # of managed devices • Additional insights via analytics • Different price for on- premise vs cloud • Amount of data stored • Asset management • Monetize API to build apps • Monetize API to access data • Integration with 3rd parties • Licenses • Advertising • Functionality bundles • Premium support • Paid upgrades • Monetize API to build apps • Monetize API to access data • Feature bundles • License your SW • Paid support • Open a market place • Advertising Source: Based on Training for IoT Product Manager by Daniel Elizalde
  22. 22. CREATINGVALUE: BUILD, BUY, OR PARTNER? Where your company adds value Your business model People, skills, and financial resources Desired time to market What’s already available to buy Source: Based on Training for IoT Product Manager by Daniel Elizalde
  23. 23. SECURITY THREATS BY LAYER Device Hardware Device Software Communications Cloud Platform Cloud Applications • Physical tampering • Open ports • Encryption • Secure networks (VPN, private networks) • Secure access to the network (i.e.Wi-Fi drive-by) • Best practices in IT security • Secure hosting • Patches • Encryption • Identity management • User management - right people, right permissions • API authentication and • authorization • Multiple layers of authentication for critical items • Authentication & Authorization • Injection • Identity management • Anomaly detection • Firewall • Safe reboot • Data encryption at rest and during transfer • Patches • Left-behind passwords and crypto keys Source: Based on Training for IoT Product Manager by Daniel Elizalde
  24. 24. KEYTAKEAWAY Focus on where your company adds value.
  25. 25. Everything you build, you’ll need to support and maintain. Forever…
  26. 26. 2018: BREAKING DOWN THE HYPE 27 maarten.weyn@uantwerpen.be

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