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Smart ʻ People-Profit ʼ move from Michelin Brazil


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The idea is simple but genius:

Michelin built a school and educates thechildren of the farmers.
(about agriculture but also general subjects, likehygiene).

The children will spread the knowledge in their communities.

Result: better productivity, higher income for the farmers, better quality oflife,

but also more rubber for Michelin to buy

and bonding between the farmers and Michelin.

CSR = Corporate Social Responsability

People Planet Profit = CSR

Michelin is a company that produces tires, using natural sustainable rubber.

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