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The idea is simple but genius:
Michelin built a school and educates thechildren of the farmers.
(about agriculture but also general subjects, likehygiene).
The children will spread the knowledge in their communities.
Result: better productivity, higher income for the farmers, better quality oflife,
but also more rubber for Michelin to buy
and bonding between the farmers and Michelin.
CSR = Corporate Social Responsability
People Planet Profit = CSR
Michelin is a company that produces tires, using natural sustainable rubber.