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"Personal Branding through Storytelling" by Maarten Schäfer

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When you Google yourself… do you like what you see?
Are the results relevant and up to date?
Does it say who you are?

“This is how other people see you. This is your public image… your personal brand.”

People who don’t know you, will define you as the person they see on Google.

60% of people will search online… before meeting you. This is their sole source of information.

What is personal branding?
A process by which individuals and entrepreneurs differentiate themselves by identifying and articulating their unique value proposition.

Why personal branding?
It makes you unique and relevant to your target audience. It’s not about self-promotion; it’s a tool you should use to reach your (business) goals.

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"Personal Branding through Storytelling" by Maarten Schäfer

  1. 1. PERSONAL BRANDING through STORYTELLING Maarten Schäfer – Founder CBNWS – maarten@CBNWS.com
  2. 2. When you Google yourself… do you like what you see? Are the results relevant and up to date? Does it say who you are? “This is how other people see you. This is your public image… your personal brand.” People who don’t know you, will define you as the person they see on Google. 60% of people will search online… before meeting you. This is their sole source of information. Maarten Schäfer – Founder CBNWS – maarten@CBNWS.com
  3. 3. What is personal branding? A process by which individuals and entrepreneurs differentiate themselves by identifying and articulating their unique value proposition. Why personal branding? It makes you unique and relevant to your target audience. “It’s not about self-promotion… …it’s a tool you should use to reach your (business) goals.” Maarten Schäfer – Founder CBNWS – maarten@CBNWS.com
  4. 4. • HOW TO BUILD YOUR PERSONAL BRAND 1. Define: who are you? • Profession – passion – philanthropy 2. Find out: how are you perceived? What do others think/say about you? Online/Offline • • 3. Write down: what do you want to achieve? Your vision – your mission 4. Define your brand Values - emotions – words – images 5. Create original content Stories – pictures – video - interviews • • 6. Share the content online and offline Online: Blogs – social media – search engines and directories • Offline: Public speaking – write articles in magazines
  5. 5. If you want more information about reinforcing your public image online… …contact me on Maarten@CBNWS.com I can help you… - write the story about ‘who you are’ (your achievements, your vision) - create the pictures and video to support the story - make sure these stories pop-up, when people Google on you. Maarten Schäfer – Founder CBNWS – maarten@CBNWS.com
  6. 6. About Maarten Schäfer : Founder: CoolBrands and CBNWS Author: ‘Around the World in 80 Brands’ ‘CoolBrands the Guru Book’ ‘Storytelling Expedition into the Middle East & Africa’ ‘Storytelling expedition into Brazil’ Interviewed more than 600 CEOs, CMOs and Business Owners worldwide and wrote their story Maarten Schäfer – Founder CBNWS – maarten@CBNWS.com
  • mauriceshaw

    May. 22, 2015

When you Google yourself… do you like what you see? Are the results relevant and up to date? Does it say who you are? “This is how other people see you. This is your public image… your personal brand.” People who don’t know you, will define you as the person they see on Google. 60% of people will search online… before meeting you. This is their sole source of information. What is personal branding? A process by which individuals and entrepreneurs differentiate themselves by identifying and articulating their unique value proposition. Why personal branding? It makes you unique and relevant to your target audience. It’s not about self-promotion; it’s a tool you should use to reach your (business) goals.

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