“We’re on our way to Palo Alto for an interview with
Michael Mendenhall. Is there anything you want to ask
him concerning sustainability?”
We take the HP audiences (employees, customers, other stakeholders) on a trip to
explore the brand. Looking for interaction and creating ‘talk-value’ to stimulate ‘word of
mouth’. Turning employees into super promoters and customers into brand fans.
Act 1: From the Route 66 to Palo Alto
We’re driving on our Harley Davidson the Route 66 from Flagstaff to Santa Monica Pier.
From there up north to San Francisco to visit HP in Palo Alto.
Scene 1 - detour to Grand Canyon
Scene 2 - detour to San Gorgonio Wind Farm
Scene 3 - detour to Los Angeles
Scene 4 - Palo Alto to interview HP
Michael tells us about HP and Sustainability
Glenna or Greg tells us about Social innovation
Act 2: Discover the HP Sustainability story
Scene 1 - Reducing the Carbon Foot Print
Let’s check out their operation in Geneva.
Scene 2 - Michael told us about
Sustainable design, let’s check out
the Wynyard Data Center.
Scene 3 -
“Just arrived in London.
We’re on our way to the
HP Wynyard Data center”
“We will post a video later today.
Are there things
you want to see?”
Act 3: The HP Social Innovation story
Scene 1 - We’re in Nigeria looking for a woman who started a chicken farm with the help of HP
Scene 2 - What about healthcare and HP in Africa? Are there some HP stories to tell?
Scene 3 -
At the same time we’re taking audiences of other brands as well on our exploration quest.
Michelin (sustainability, cradle 2 cradle, Rainforest alliance)
Nespresso (fair trade, social responsibility)
Kuoni (Ecotourism, sustainable tourism) Etc…
“We’re in Nigeria to interview a woman who started a
chicken farm, for which she used HP technology.
Does somebody know similar stories?”