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Social media: luister goed!
31 januari 2013| Slot Zeist
Maarten Elsinga – adviseur online marketing
Wat was het eerste
       dat u vanochtend deed?




Bron: http://www.flickr.com/photos/86451170@N00/2145589883/
48% van de 18 tot 34-jarigen
      checkt Facebook direct bij het
                opstaan



Bron: http://www.webanalyticsworld.net/2011/01/ultimate-facebook-obsession-infographic.html
Even voorstellen…




     @maartenelsinga
Social Media
in de Zorg…
E-health
Niche
community
Facebook
Communities
Delen
Communities
Beoordelen
We zitten er massaal op




                    Bron: Marketingfacts.nl
www.socialmediamonitorzorg.nl
Historie




Aanwezigheid   Professionaliteit
Populariteit   (Inter)activiteit
Activiteit     Cliëntgerichtheid
Aanwezigheid / volgers omhoog



                          457 (100)




                114 (7)
                                      2011

     6
Professionaliteit



                Geen design                                      Geen design
     Sec bio
                                                      Sec logo

Sec logo

                                                Logo+bio




                              Volledig design


                                                                               Volledig design
    Standaard wallpaper                                Logo + omslag
Interactiviteit

                            Reageren nooit
   Reageren adequaat




                                   Iets meer
                                   aangesproken dan
                                   ontvangen


                              2 x vaker
         Veel vaker           aangesproken dan
         aangesproken dan     ontvangen
         ontvangen
Interactiveit
Cliëntgerichtheid
De kopgroep
Het peleton
Wat mist het peleton?

  Zowel kansen als risico’s!
Boosheid!
Ok, bel ons!
Cynisme




          …geen
          reactie
Reactie op een website
 Echt
kwaad
Het kan ook positief 
Nogmaals positief 
Social media is luisteren
Webmonitoring en -care

Volg en luister wat er online gezegd wordt over…
• Je organisatie
• Je merk
• Je markt
• Je concurrenten
• Je expertisegebied
Kijk “onder water”!
Hulpmiddelen
Coosto
Hot topics (vb “CVZ”)
Top auteurs over “CVZ”
Ons advies

• Wees bewust van de kracht en omvang van
  social media.

• Begin klein, bouw ervaring op met luisteren
  via een gratis tool.

• Werf ambassadeurs om succesjes te
  promoten.
Online beter maken

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Social media seminar boardroomzorg 31jan2013