The Desire2Learn Story - MaRS Best Practices

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John Baker, Founder, President & CEO, Desire2Learn, walks us through his entrepreneurial journey. John describes how to build a strong and sustainable business, and emphasizes the importance of setting a clear strategy, building a passionate team and being persistent.

Presentation video: https://vimeo.com/58711874.

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The Desire2Learn Story - MaRS Best Practices

  1. 1. TheDesire2LearnStory
  2. 2. My first venture… My biggest business before I started my company was selling Kool-Aid as a kid
  3. 3. My first venture… My biggest business before I started my company was selling Kool-Aid as a kid
  4. 4. My first venture… My biggest business before I started my company was selling Kool-Aid as a kid
  5. 5. About MeEarly Childhood:•  Grew up with a calculator toy•  My first computer (Grade 2 or 3) was the IBM PC Jr . •  Played games, typed notes, and even learned to program (from magazines)•  Loved science fairsHigh School:•  Participated in Math contests•  Was a bit of a nerd (for a while)University:•  Went into engineering thinking I would eventually be a doctor
  6. 6. University ExperienceuWaterloo – Systems Design Engineering:•  Couldn’t get enough of the design projects and competitions •  Online Micro Electronic Thermal Analyzer •  Personal ECG monitor •  SYDEArms (Reinvention of crutches)•  The design projects sparked my entrepreneurial drive
  7. 7. Passion  
  8. 8. Problem  Finding  
  9. 9. We offer innovativetechnologies that transformthe learning experience
  10. 10. Driving ChangeTechnology  Pla-orm   On  Premise,  Desktop   1 In  the  Cloud  (SaaS),  Mobile  Delivery  Model   Brick  and  Mortar   2 Online  &  Blended  Courses  Content  Delivery   Books  and  Paper   3 Digital  Content  InstrucDonal  Model   One  Size  Fits  All   4 Personalized  
  11. 11. TRANSITION FROM PRINT TO DIGITAL
  12. 12. Flip classroom and webcasting
  13. 13. Learning is builtaround a community  
  14. 14. 1000 Women Program
  15. 15. ExperientialLearning
  16. 16. Today
  17. 17. The Early Years
  18. 18. play video
  19. 19. Setting a clear strategy
  20. 20. What’s the best play?
  21. 21. Some of theChallenges
  22. 22. Competition
  23. 23. Perseverance  
  24. 24. Scaling Up•  Supporting learners lifelong •  Focused on enduring relationships•  24/7 service and support •  600+ people worldwide•  14 available languages •  750+ clients and 8+ million users•  Global SaaS capabilities •  >98% client retention
  25. 25. Securing Investment
  26. 26. Future Full of Possibility

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