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Smart investing made simple - Entrepreneurship 101

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As an entrepreneur, you need to develop a long-term financing strategy for your business. This session helps you determine what financing approach is right for you.

Key topics covered: bootstrapping, angel investment

Published in: Business
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Smart investing made simple - Entrepreneurship 101

  1. 1. Smart investing made simple. Michael Katchen @mkatchen
  2. 2. Wealthsimple is Canada’s fastest growing automated investment management company. We make investing simple, low-cost, and accessible for everyone.
  3. 3. May 2014 Sep 2014 Dec 2014 Apr 2015 Jul 2015 Dec 2015 $2M Seed Public launch Mobile apps v1 $30M Series A Mobile apps v2 ShareOwner Feb 2016 Superbowl Our journey
  4. 4. How Wealthsimple raised $2 million in two weeks
  5. 5. How to do it • Find your lead investor early • Your angel investors don’t have to be in tech • Most decks suck. Make yours good • Set a deadline • Put some money in yourself (if you can), it goes a long way
  6. 6. Find your lead investor early Investors follow the herd. They care more about who else is investing than what you do as a company. Don’t go broad until you have your lead lined up. Business plan Team Other investors How investors make decisions
  7. 7. Find your lead investor early Joe Canavan - Former CEO, Assante - Founder, Synergy & GT Global - “Person of Influence of the Decade”
  8. 8. Your angel investors don’t have to be in tech Don’t limit your search to active tech angels. Think more broadly about who would support your company. Wealthy people that want to invest in tech Active angels in Canada x 10x
  9. 9. Your angel investors don’t have to be in tech Think broadly about your ideal investors. “Smart money” can make a big difference. Wealthsimple investors come from… 36% 64% Tech Finance
  10. 10. Most decks suck. Make yours good. A compelling deck is short, clear, and well designed. Tell your story in 4-5 pages: (1) what you do (2) market size (3) team (4) growth plan (5) competition
  11. 11. Most decks suck. Make yours good.
  12. 12. Set a deadline. 2 weeks 1-3 weeks Lead Deadline Close Once you have a leader investor, move fast to close your round. Closing will always take longer than you expect.
  13. 13. Put some money in yourself (if you can). It goes a long way. • If you can afford it, investing in your own round goes a long way • Signals to investors that you are committed, aligned, and will be a responsible steward of their capital • Surprisingly few teams invest in their own rounds so it can also help you stand out
  14. 14. Great resources on fundraising How to raise money http://paulgraham.com/fr.html One Post to Rule Them All startupnorth.ca/2014/06/24 Other founders that have been there before

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