Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
c 	

DIAC 2011	

 Additional Generous Support by the William and Nona Heaslip Foundation
c 	

DIAC 2011	

An Introduction to the Strategic Design Process	

Product Design!
c 	

DIAC 2011	

The Experts!
Arlene Gould	

MBA, RGD, FRSA	

Tim Poupore	

ACIDO	

Glenda Rissman	

RGD	

Arlene Gould, M...
c 	

DIAC 2011	

Who Is DIAC?!
The Design Industry Advisory Committee is a cross-disciplinary design think tank that
condu...
c 	

DIAC 2011	

DIAC Pop-Up Design Incubator!
A design support seminar series
for innovation-focused
entrepreneurs.	

Sup...
c 	

DIAC 2011	

source: DESIGN MATTERS: DIAC Design Industry Study 2004	

Designers in the Workforce	

North America’s To...
c 	

DIAC 2011	

• Ontario is Canada’s
manufacturing hub	

• Ontario is also Canada’s design
hub with 40,000 designers in
...
c 	

DIAC 2011	

The Design Equation!
STRATEGIC DESIGN MEANS
TURNING THE ASSETS OF THE
COMPANY TO THE NEEDS OF
THE MARKET.
c 	

DIAC 2011	

The Design Equation!
INNOVATION
+
STRATEGIC DESIGN
=
SUCCESS
c 	

DIAC 2011
c 	

DIAC 2011	

Design Adds Value!
• Unique and Compelling	

Garbo by Umbra
c 	

DIAC 2011	

• Unique and Compelling	

• User-centred	

Design Adds Value!
Staxi
c 	

DIAC 2011	

Design Adds Value!
• Unique and Compelling	

• User-centred	

• Simplified and Cost-effective	

Z-Box, GE ...
c 	

DIAC 2011	

• Unique and Compelling	

• User-centred	

• Simplified and Cost-effective	

• Sustainable	

Design Adds V...
c 	

DIAC 2011
c 	

DIAC 2011	

Design Tells Stories!
Intellectual properties are not
appreciated until design makes
them tangible. 	

De...
c 	

DIAC 2011
c 	

DIAC 2011	

HOW ARE YOU USING DESIGN?
c 	

DIAC 2011	

The Design Ladder!
Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010	

c 	

...
c 	

DIAC 2011	

WHERE ARE YOU?
c 	

DIAC 2011	

HOW CAN YOU GET TO
WHERE YOU NEED TO BE?
c 	

DIAC 2011	

The Integrated Design Process!
The Integrated Design Process developed by:	

DIAC and ACIDO
c 	

DIAC 2011	

• Universally applicable to all design
challenges	

• Applicable to all design disciplines	

• Cyclical a...
c 	

DIAC 2011	

The Design Advisory Service!
An introduction to Strategic Design for innovation-focused entrepreneurs. 	
...
c 	

DIAC 2011	

Who is ACIDO?!
The Association of Chartered Industrial Designers of Ontario is the accreditation body tha...
c 	

DIAC 2011	

Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, 	

Ove Industrial Design...
c 	

DIAC 2011	

• assess resources • design research • business plan	

Strategize!
Photos feature the work of ACIDO-accre...
c 	

DIAC 2011	

• ideation • mock-ups • evaluation	

Conceptualize!
Photos feature the work of ACIDO-accredited Industria...
c 	

DIAC 2011	

• modeling • prototype & testing • refinement	

Develop!
Photos feature the work of ACIDO-accredited Indus...
c 	

DIAC 2011	

• specification • production • coordination	

Implement!
Photos feature the work of ACIDO-accredited Indus...
c 	

DIAC 2011	

• promotion • distribution • assessment	

Launch!
Photos feature the work of ACIDO-accredited Industrial ...
c 	

DIAC 2011	

• risk awareness • unmet need • vision	

Opportunity!
Photos feature the work of ACIDO-accredited Industr...
c 	

DIAC 2011	

Who is ACIDO?!
Thank you.
c 	

DIAC 2011	

Who is RGD?!
The Association of Registered Graphic Designers of Ontario was created by an Act of the
Onta...
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011
c 	

DIAC 2011	

c 	

DIAC 2011	

5STEPS TO STRATEGIC DESIGN.
c 	

DIAC 2011	

Five Steps to Strategic Design!
1CONNECT TO THE RIGHT
DESIGNERS.
c 	

DIAC 2011	

2FOCUS ON A USER-CENTRED
APPROACH.
Five Steps to Strategic Design!
c 	

DIAC 2011	

3USE DESIGN TO ADD VALUE.
Five Steps to Strategic Design!
c 	

DIAC 2011	

4ADOPT THE INTEGRATED
DESIGN PROCESS.
Five Steps to Strategic Design!
c 	

DIAC 2011	

5REPEAT: INVEST IN THE
VIRTUOUS CYCLE OF DESIGN.
Five Steps to Strategic Design!
c 	

DIAC 2011	

The Design Equation!
INNOVATION
+
STRATEGIC DESIGN
=
YOUR SUCCESS
c 	

DIAC 2011	

For More Information!
www.DIAC.on.ca	

www.ACIDO.info	

www.RGDOntario.com	

contact: strategy@diac.on.ca...
c 	

DIAC 2011	

Questions?!
Product Design: Integrating design into your business - MaRS Best Practices
Upcoming SlideShare
Loading in …5
×

Product Design: Integrating design into your business - MaRS Best Practices

464 views

Published on

Good design can add value to product and service innovation and, ultimately, help lead to the successful commercialization of those products and services. This seminar, presented by the Design Industry Advisory Committee (DIAC), covers the critical steps entrepreneurs must take to connect business strategy and design.

Start to integrate design into every stage of product development and adopt the design best practices of other innovation focused companies.

DIAC Product Design seminars are supported in part by the City of Toronto.
http://www.marsdd.com/events/details.html?uuid=771f3665-138c-4ed6-ab0d-bada6032e0c1

Published in: Business, Design
  • Be the first to comment

  • Be the first to like this

Product Design: Integrating design into your business - MaRS Best Practices

  1. 1. c DIAC 2011 Additional Generous Support by the William and Nona Heaslip Foundation
  2. 2. c DIAC 2011 An Introduction to the Strategic Design Process Product Design!
  3. 3. c DIAC 2011 The Experts! Arlene Gould MBA, RGD, FRSA Tim Poupore ACIDO Glenda Rissman RGD Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC and ACIDO. As a researcher, educator and business consultant, she has extensive experience in demonstrating the strategic value of design to business and other stakeholder groups. Tim Poupore,ACIDO, is a Past-President of ACIDO and currently Chair of DIAC. He is the President of Ove Industrial Design Ltd., a leading industrial design consultancy based in Toronto, and has over thirty years of practical experience. Glenda Rissman is co-founder and principal of q30 Design Inc., a Toronto-based graphic design and communications consulting firm. Her work has been recognized by The Smithsonian Institute,The American Institute of Graphic Arts,The Mead Annual Report Show, Applied Arts Magazine,The Advertising and Design Club of Canada and The NewYork Art Director’s Club.
  4. 4. c DIAC 2011 Who Is DIAC?! The Design Industry Advisory Committee is a cross-disciplinary design think tank that conducts research and develops strategies for leveraging Ontario’s design capability to improve economic, social and environmental outcomes.
  5. 5. c DIAC 2011 DIAC Pop-Up Design Incubator! A design support seminar series for innovation-focused entrepreneurs. Supported in part by the City of Toronto
  6. 6. c DIAC 2011 source: DESIGN MATTERS: DIAC Design Industry Study 2004 Designers in the Workforce North America’s Top Design Centers!
  7. 7. c DIAC 2011 • Ontario is Canada’s manufacturing hub • Ontario is also Canada’s design hub with 40,000 designers in the region • The GTA is the third largest centre for design employment in North America Designers in the Workforce! source: DESIGN MATTERS: DIAC Design Industry Study 2004
  8. 8. c DIAC 2011 The Design Equation! STRATEGIC DESIGN MEANS TURNING THE ASSETS OF THE COMPANY TO THE NEEDS OF THE MARKET.
  9. 9. c DIAC 2011 The Design Equation! INNOVATION + STRATEGIC DESIGN = SUCCESS
  10. 10. c DIAC 2011
  11. 11. c DIAC 2011 Design Adds Value! • Unique and Compelling Garbo by Umbra
  12. 12. c DIAC 2011 • Unique and Compelling • User-centred Design Adds Value! Staxi
  13. 13. c DIAC 2011 Design Adds Value! • Unique and Compelling • User-centred • Simplified and Cost-effective Z-Box, GE Water and Process Technologies
  14. 14. c DIAC 2011 • Unique and Compelling • User-centred • Simplified and Cost-effective • Sustainable Design Adds Value! Biowall Guelph University Nedlaw Living Walls
  15. 15. c DIAC 2011
  16. 16. c DIAC 2011 Design Tells Stories! Intellectual properties are not appreciated until design makes them tangible. Design helps to: • Brand Embedded Technologies •Visualize Future Applications • Make an Emotional Connection University Avenue Design Charrette, DIAC 2009
  17. 17. c DIAC 2011
  18. 18. c DIAC 2011 HOW ARE YOU USING DESIGN?
  19. 19. c DIAC 2011 The Design Ladder! Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010 c DIAC 2011
  20. 20. c DIAC 2011 WHERE ARE YOU?
  21. 21. c DIAC 2011 HOW CAN YOU GET TO WHERE YOU NEED TO BE?
  22. 22. c DIAC 2011 The Integrated Design Process! The Integrated Design Process developed by: DIAC and ACIDO
  23. 23. c DIAC 2011 • Universally applicable to all design challenges • Applicable to all design disciplines • Cyclical and iterative • Process for sustainable product development The Integrated Design Process!
  24. 24. c DIAC 2011 The Design Advisory Service! An introduction to Strategic Design for innovation-focused entrepreneurs. Images courtesy of Design Engineering Magazine, Sept. 2010. Injection Molding Process, Nu-Co Plastics • Supported by IRAP • Design Audit • One Week of Design Services • Strategic Design Recommendations • Case Study
  25. 25. c DIAC 2011 Who is ACIDO?! The Association of Chartered Industrial Designers of Ontario is the accreditation body that represents industrial design in the province of Ontario, fosters high standards of professional conduct and supports best practices in design business and design education.
  26. 26. c DIAC 2011 Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations. • risk awareness • unmet need • vision Opportunity!
  27. 27. c DIAC 2011 • assess resources • design research • business plan Strategize! Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
  28. 28. c DIAC 2011 • ideation • mock-ups • evaluation Conceptualize! Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
  29. 29. c DIAC 2011 • modeling • prototype & testing • refinement Develop! Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
  30. 30. c DIAC 2011 • specification • production • coordination Implement! Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
  31. 31. c DIAC 2011 • promotion • distribution • assessment Launch! Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
  32. 32. c DIAC 2011 • risk awareness • unmet need • vision Opportunity! Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, Ove Industrial Design and Spark Innovations.
  33. 33. c DIAC 2011 Who is ACIDO?! Thank you.
  34. 34. c DIAC 2011 Who is RGD?! The Association of Registered Graphic Designers of Ontario was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research and theory and ethics through successful completion of a written test and portfolio interview.
  35. 35. c DIAC 2011
  36. 36. c DIAC 2011
  37. 37. c DIAC 2011
  38. 38. c DIAC 2011
  39. 39. c DIAC 2011
  40. 40. c DIAC 2011
  41. 41. c DIAC 2011
  42. 42. c DIAC 2011
  43. 43. c DIAC 2011
  44. 44. c DIAC 2011
  45. 45. c DIAC 2011
  46. 46. c DIAC 2011
  47. 47. c DIAC 2011
  48. 48. c DIAC 2011
  49. 49. c DIAC 2011
  50. 50. c DIAC 2011
  51. 51. c DIAC 2011
  52. 52. c DIAC 2011
  53. 53. c DIAC 2011
  54. 54. c DIAC 2011
  55. 55. c DIAC 2011
  56. 56. c DIAC 2011
  57. 57. c DIAC 2011
  58. 58. c DIAC 2011
  59. 59. c DIAC 2011
  60. 60. c DIAC 2011
  61. 61. c DIAC 2011
  62. 62. c DIAC 2011
  63. 63. c DIAC 2011 c DIAC 2011 5STEPS TO STRATEGIC DESIGN.
  64. 64. c DIAC 2011 Five Steps to Strategic Design! 1CONNECT TO THE RIGHT DESIGNERS.
  65. 65. c DIAC 2011 2FOCUS ON A USER-CENTRED APPROACH. Five Steps to Strategic Design!
  66. 66. c DIAC 2011 3USE DESIGN TO ADD VALUE. Five Steps to Strategic Design!
  67. 67. c DIAC 2011 4ADOPT THE INTEGRATED DESIGN PROCESS. Five Steps to Strategic Design!
  68. 68. c DIAC 2011 5REPEAT: INVEST IN THE VIRTUOUS CYCLE OF DESIGN. Five Steps to Strategic Design!
  69. 69. c DIAC 2011 The Design Equation! INNOVATION + STRATEGIC DESIGN = YOUR SUCCESS
  70. 70. c DIAC 2011 For More Information! www.DIAC.on.ca www.ACIDO.info www.RGDOntario.com contact: strategy@diac.on.ca
  71. 71. c DIAC 2011 Questions?!

×