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Business Model Canvas - Entrepreneurship 101 (2012/2013)

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Careful consideration of economics and business strategy can make the difference between simply having a great technology and building a great company. This lecture focuses on clearly defining your business model and how you propose to make money with your product or service. Case studies will be used to test concepts against a specific business.

Published in: Business
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Business Model Canvas - Entrepreneurship 101 (2012/2013)

  1. 1. us ine ss B Model a nv as C E101Mark Zimmerman @markzim
  2. 2. Who do you serve?
  3. 3. What problem do you solve? do you do? Wh at job
  4. 4. How do customers find you? How do they buy? How do you deliver?
  5. 5. What type ofrelationships do you have?
  6. 6. How do you get paid?
  7. 7. What things mudt you do? so
  8. 8. What resources doyou need to do them?
  9. 9. Who else do you need needto make your model work?
  10. 10. What does it cost tooperate the model?
  11. 11. What?How? Who? Why?
  12. 12. What?How? Who? Why?
  13. 13. 1970 - Invented 1976 - Patented1986 - LaunchedSold as a complete solution, machines & coffee for a per cupprice to restaurants and offices.
  14. 14. 1970 - Invented 1976 - Patented1986 - LaunchedSold as a complete solution, machines & coffee for a per cupprice to restaurants and offices. 1988 - Acknowledged dud, Nestle considers shutdown.
  15. 15. 1989 - Jean Paul Gaillard namedCommercial Director. - “Pivots” 1970 - Invented 1976 - Patented 1986 - Launched Sold as a complete solution, machines & coffee for a per cup price to restaurants and offices. 1988 - Acknowledged dud, Nestle considers shutdown.
  16. 16. Separate the machine from the coffee.
  17. 17. Made and serviced by 3rd parties.Soldthrough independent retail stores.Manufacturers handle delivery andstocking. Nespresso handles salestraining.
  18. 18. Made and serviced by 3rd parties.Soldthrough independent retail stores.Manufacturers handle delivery andstocking. Nespresso handles salestraining.Sold online and over the phone directto members of the Nespresso Club.Delivered direct to consumers in 24hours or less.
  19. 19. As market matured Nespressoadded their own brand machinesmade by an OEM.Added it’s own retail boutiques tofurther control the sales message.Created Nespresso Pro channel toserve the office market.
  20. 20. production marketing membe high endNespresso logistics r restaurant e quality C offe e high end chin ma ers espresso at household home mak distribution retail s brand nespresso.co patents m call centre production plants nespresso boutiques distribtution manufacturing & sales marketing capsule sales hardw are sa l e s
  21. 21. Nespresso
  22. 22. Business Model Generation Alexander Osterwalder & Yves Pigneur Running Lean Ash Maurya
  23. 23. Thank You.Mark Zimmerman @markzim

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