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Business Model Canvas - Entrepreneurship 101 (2012/2013)

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us ine ss
  B
        Model
                 a nv as
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                    E101




Mark Zimmerman
      ...
Who do you serve?
What problem do you
      solve? 

           do you do?
 Wh at job

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Business Model Canvas - Entrepreneurship 101 (2012/2013)

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Careful consideration of economics and business strategy can make the difference between simply having a great technology and building a great company. This lecture focuses on clearly defining your business model and how you propose to make money with your product or service. Case studies will be used to test concepts against a specific business.

Careful consideration of economics and business strategy can make the difference between simply having a great technology and building a great company. This lecture focuses on clearly defining your business model and how you propose to make money with your product or service. Case studies will be used to test concepts against a specific business.

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Business Model Canvas - Entrepreneurship 101 (2012/2013)

  1. 1. us ine ss B Model a nv as C E101 Mark Zimmerman @markzim
  2. 2. Who do you serve?
  3. 3. What problem do you solve? do you do? Wh at job
  4. 4. How do customers find you? How do they buy? How do you deliver?
  5. 5. What type of relationships do you have?
  6. 6. How do you get paid?
  7. 7. What things mudt you do? so
  8. 8. What resources do you need to do them?
  9. 9. Who else do you need need to make your model work?
  10. 10. What does it cost to operate the model?
  11. 11. What? How? Who? Why?
  12. 12. What? How? Who? Why?
  13. 13. 1970 - Invented 1976 - Patented 1986 - Launched Sold as a complete solution, machines & coffee for a per cup price to restaurants and offices.
  14. 14. 1970 - Invented 1976 - Patented 1986 - Launched Sold as a complete solution, machines & coffee for a per cup price to restaurants and offices. 1988 - Acknowledged dud, Nestle considers shutdown.
  15. 15. 1989 - Jean Paul Gaillard named Commercial Director. - “Pivots” 1970 - Invented 1976 - Patented 1986 - Launched Sold as a complete solution, machines & coffee for a per cup price to restaurants and offices. 1988 - Acknowledged dud, Nestle considers shutdown.
  16. 16. Separate the machine from the coffee.
  17. 17. Made and serviced by 3rd parties.Sold through independent retail stores. Manufacturers handle delivery and stocking. Nespresso handles sales training.
  18. 18. Made and serviced by 3rd parties.Sold through independent retail stores. Manufacturers handle delivery and stocking. Nespresso handles sales training. Sold online and over the phone direct to members of the Nespresso Club. Delivered direct to consumers in 24 hours or less.
  19. 19. As market matured Nespresso added their own brand machines made by an OEM. Added it’s own retail boutiques to further control the sales message. Created Nespresso Pro channel to serve the office market.
  20. 20. production marketing membe high end Nespresso logistics r restaurant e quality C offe e high end chin ma ers espresso at household home mak distribution retail s brand nespresso.co patents m call centre production plants nespresso boutiques distribtution manufacturing & sales marketing capsule sales hardw are sa l e s
  21. 21. Nespresso
  22. 22. Business Model Generation Alexander Osterwalder & Yves Pigneur Running Lean Ash Maurya
  23. 23. Thank You. Mark Zimmerman @markzim

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