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Strategies to Supercharge your job search
Gaining Momentum in your Job Search.
Recharge Toolkit

• 40% - Face-to-Face Networking

• 40% - Company Research/ Follow up

• 5% - Job Boards – Aggregation Strategy, RSS
  Feeds

• 5% - Resume – Keywords, Hyperlinks, Blog
  Links, Recommendations, Google Search

• 10% - Online Networking – LinkedIn
Recharge Toolkit

• 40% - Face-to-Face Networking

• 40% - Company Research/ Follow up

• 5% - Job Boards – Aggregation Strategy, RSS
  Feeds

• 5% - Resume – Keywords, Hyperlinks, Blog
  Links, Recommendations, Google Search

• 10% - Online Networking – LinkedIn
Face-to-Face Networking
• Focus on 3 things - note on Business Cards
    – Past Experience – to align with your Future Aspirations
    – Past Companies - to identify companies of interest
    – Future Aspirations - to be able to generate leads for them

• Pick 5 People of Interest
    – Nurture the Relationship
    – Send Follow Up Emails with Leads
    – Remind them of your skills and your Career Aspirations

• Keep in touch – make it a point to call 5 every week

• DropCard – www.dropcard.com
Recharge Toolkit

• 40% - Face-to-Face Networking

• 40% - Company Research/Mailings/Follow up

• 5% - Job Boards – Aggregation Strategy, RSS
  Feeds

• 5% Resume – Keywords, Hyperlinks, Blog Links,
  Recommendations, Google Search

• 10% Online Networking – LinkedIn
Company Research/Follow Up

• Company Research
   –   Company Website
   –   LinkedIn
   –   Google Search
   –   Annual Statement – for publicly Traded Companies

• Mailings
   – Direct mail (Dear Hiring Manager)
        • 50 – 100 per month (No follow up w/o response)
   – Targeted mail (Dear Dept Manager, John Smith)
        • 20-25 per week (100% follow up with call and/or letter)

• Follow Up (Networking Contacts)
   – Send them Teasers – Snippets from Competition, Industry Sector
     Analysis, any findings from Annual Report
   – Remind them of your skills and your Career Aspirations
Recharge Toolkit

• 40% - Face-to-Face Networking

• 40% - Company Research/ Follow up

• 5% - Job Boards: Aggregation Strategy, RSS
  Feeds

• 5% - Resume – Keywords, Hyperlinks, Blog
  Links, Recommendations, Google Search

• 10% - Online Networking – LinkedIn
Automate your Job Search

• Reduce time spent looking for a job on boards
  to no more than 5% by:
  – Creating Save Searches - Set up Job Search
    Agents on Job Boards
     • Age of Jobs
     • Email Frequency
  – Setting up Multiple Job agents
     • Specific jobs will get emailed to your Inbox every day
  – Use RSS Feeds (Real Simple Syndication) – see
    how
Recharge Toolkit

• 40% - Face-to-Face Networking

• 40% - Company Research/ Follow up

• 5% - Job Boards – Aggregation Strategy, RSS
  Feeds

• 5% - Resume: Keywords, Hyperlinks, Blog
  Links, Recommendations, Google Search

• 10% - Online Networking – LinkedIn
Streamline Resume
• Establish Top Section – Career Summary –
  – Bullet List (5-6 Quantified Achievements)
  – Teaser for the rest of the resume
  – Place for Keywords/Revisions

• Establish Keywords
  – Technical Keywords – from Job Posting
  – Behavioral Keywords – from Company Website

• Tailor Resume top section & Keywords for the
  TARGET Jobs

• Embed your LinkedIn Profile Link and add other
  Hyperlinks
Recharge Toolkit

• 40% - Face-to-Face Networking

• 40% - Company Research/ Follow up

• 5% - Job Boards – Aggregation Strategy, RSS
  Feeds

• 5% - Resume – Keywords, Hyperlinks, Blog
  Links, Recommendations, Google Search

• 10% - Online Networking – LinkedIn
LinkedIn Profiles: Key Areas to Optimize


                                  Upload a
                             professional looking
                                    Photo

     Use industry relevant
          Job Titles




Provide relevant updates                    List current and
      on what you                        previous professional
      are currently                      experience, as well as
       working on                              education
Continued




   Link to your
   past/present
    Company




   Optimize both of
  these sections by
  providing detailed
    descriptions of
   your experience
    and expertise




  Use Key Search
terms and Keywords
Continued




 The experience
section provides
 another chance
  to share your
  expertise and
   professional
accomplishments


 Be sure to use
relevant, industry
specific keywords
Continued




   Remember:
Recommendations
  don’t need to   Obtain recommendations.
  be long to be    Reach out to current and
    effective!       former bosses and
                  past colleagues to provide
                           feedback
                     on your capabilities




                     Recommendations
                     serve as important
                         third-party
                          validation
Continued




                         Personalize your
                         page by sharing
                      interests and hobbies
                        you enjoy outside
                           of the office
  Join groups and
   participate in
Targeted discussion
       boards
LinkedIn Best Practices
•   Make sure your profile on LinkedIn highlights your accomplishments and not just what you were
    responsible for.

•   Think about what search terms recruiters or hiring managers may enter to look for people like you.
    Make sure those terms are in your profile.

•   Be sure to connect with everyone who knows you and is likely to be willing to recommend you. Go
    to Find Contacts or download the Outlook Toolbar if you use Outlook.

•   In addition to applying for a job listed on LinkedIn, request a referral to the poster. Research the
    poster, so your cover letter can be as personalized and targeted as possible.

•   When you apply for a job, try to find an Insider – your LinkedIn Contact and get a
    Recommendation

•   10 organizations you would like to work for - see who do you know there.

•   Search for people like you and see where they are working.

•   See what your former classmates are up to.

•   Use 1st Level Contacts and Groups to grow network
Remember: Build an Interview Pipeline

                 Week 1
                                            Interviews Follow Up
    Research      Mailing     Follow Up


                            Week 2
                                                      Interviews Follow Up
               Research     Mailing       Follow Up


                                      Week 3
                                                               Interviews   Follow up
                      Research        Mailing     Follow Up


                                                Week 4
                                                                        Interviews
                               Research         Mailing     Follow Up


                                                          Week 5
                                                                                Int
                                           Research       Mailing   Follow Up
Your Focus Areas as an Active Job Seeker

  Stand Out                Leverage the Network
                                 LinkedIn, Twitter,
  How do I STAND                Facebook…how do
  OUT or find some                 I leverage my
  inside connection              network in my job
  for a job posting?                   search?




  Search                                Organize
How can I quickly                         How do I
    search all                         manage my job
 available jobs on                     search and stay
the web from one                         organized?
       site?

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7 Gaining Momentum Rev2

  • 1. Strategies to Supercharge your job search Gaining Momentum in your Job Search.
  • 2. Recharge Toolkit • 40% - Face-to-Face Networking • 40% - Company Research/ Follow up • 5% - Job Boards – Aggregation Strategy, RSS Feeds • 5% - Resume – Keywords, Hyperlinks, Blog Links, Recommendations, Google Search • 10% - Online Networking – LinkedIn
  • 3. Recharge Toolkit • 40% - Face-to-Face Networking • 40% - Company Research/ Follow up • 5% - Job Boards – Aggregation Strategy, RSS Feeds • 5% - Resume – Keywords, Hyperlinks, Blog Links, Recommendations, Google Search • 10% - Online Networking – LinkedIn
  • 4. Face-to-Face Networking • Focus on 3 things - note on Business Cards – Past Experience – to align with your Future Aspirations – Past Companies - to identify companies of interest – Future Aspirations - to be able to generate leads for them • Pick 5 People of Interest – Nurture the Relationship – Send Follow Up Emails with Leads – Remind them of your skills and your Career Aspirations • Keep in touch – make it a point to call 5 every week • DropCard – www.dropcard.com
  • 5. Recharge Toolkit • 40% - Face-to-Face Networking • 40% - Company Research/Mailings/Follow up • 5% - Job Boards – Aggregation Strategy, RSS Feeds • 5% Resume – Keywords, Hyperlinks, Blog Links, Recommendations, Google Search • 10% Online Networking – LinkedIn
  • 6. Company Research/Follow Up • Company Research – Company Website – LinkedIn – Google Search – Annual Statement – for publicly Traded Companies • Mailings – Direct mail (Dear Hiring Manager) • 50 – 100 per month (No follow up w/o response) – Targeted mail (Dear Dept Manager, John Smith) • 20-25 per week (100% follow up with call and/or letter) • Follow Up (Networking Contacts) – Send them Teasers – Snippets from Competition, Industry Sector Analysis, any findings from Annual Report – Remind them of your skills and your Career Aspirations
  • 7. Recharge Toolkit • 40% - Face-to-Face Networking • 40% - Company Research/ Follow up • 5% - Job Boards: Aggregation Strategy, RSS Feeds • 5% - Resume – Keywords, Hyperlinks, Blog Links, Recommendations, Google Search • 10% - Online Networking – LinkedIn
  • 8. Automate your Job Search • Reduce time spent looking for a job on boards to no more than 5% by: – Creating Save Searches - Set up Job Search Agents on Job Boards • Age of Jobs • Email Frequency – Setting up Multiple Job agents • Specific jobs will get emailed to your Inbox every day – Use RSS Feeds (Real Simple Syndication) – see how
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  • 15. Recharge Toolkit • 40% - Face-to-Face Networking • 40% - Company Research/ Follow up • 5% - Job Boards – Aggregation Strategy, RSS Feeds • 5% - Resume: Keywords, Hyperlinks, Blog Links, Recommendations, Google Search • 10% - Online Networking – LinkedIn
  • 16. Streamline Resume • Establish Top Section – Career Summary – – Bullet List (5-6 Quantified Achievements) – Teaser for the rest of the resume – Place for Keywords/Revisions • Establish Keywords – Technical Keywords – from Job Posting – Behavioral Keywords – from Company Website • Tailor Resume top section & Keywords for the TARGET Jobs • Embed your LinkedIn Profile Link and add other Hyperlinks
  • 17. Recharge Toolkit • 40% - Face-to-Face Networking • 40% - Company Research/ Follow up • 5% - Job Boards – Aggregation Strategy, RSS Feeds • 5% - Resume – Keywords, Hyperlinks, Blog Links, Recommendations, Google Search • 10% - Online Networking – LinkedIn
  • 18. LinkedIn Profiles: Key Areas to Optimize Upload a professional looking Photo Use industry relevant Job Titles Provide relevant updates List current and on what you previous professional are currently experience, as well as working on education
  • 19. Continued Link to your past/present Company Optimize both of these sections by providing detailed descriptions of your experience and expertise Use Key Search terms and Keywords
  • 20. Continued The experience section provides another chance to share your expertise and professional accomplishments Be sure to use relevant, industry specific keywords
  • 21. Continued Remember: Recommendations don’t need to Obtain recommendations. be long to be Reach out to current and effective! former bosses and past colleagues to provide feedback on your capabilities Recommendations serve as important third-party validation
  • 22. Continued Personalize your page by sharing interests and hobbies you enjoy outside of the office Join groups and participate in Targeted discussion boards
  • 23. LinkedIn Best Practices • Make sure your profile on LinkedIn highlights your accomplishments and not just what you were responsible for. • Think about what search terms recruiters or hiring managers may enter to look for people like you. Make sure those terms are in your profile. • Be sure to connect with everyone who knows you and is likely to be willing to recommend you. Go to Find Contacts or download the Outlook Toolbar if you use Outlook. • In addition to applying for a job listed on LinkedIn, request a referral to the poster. Research the poster, so your cover letter can be as personalized and targeted as possible. • When you apply for a job, try to find an Insider – your LinkedIn Contact and get a Recommendation • 10 organizations you would like to work for - see who do you know there. • Search for people like you and see where they are working. • See what your former classmates are up to. • Use 1st Level Contacts and Groups to grow network
  • 24. Remember: Build an Interview Pipeline Week 1 Interviews Follow Up Research Mailing Follow Up Week 2 Interviews Follow Up Research Mailing Follow Up Week 3 Interviews Follow up Research Mailing Follow Up Week 4 Interviews Research Mailing Follow Up Week 5 Int Research Mailing Follow Up
  • 25. Your Focus Areas as an Active Job Seeker Stand Out Leverage the Network LinkedIn, Twitter, How do I STAND Facebook…how do OUT or find some I leverage my inside connection network in my job for a job posting? search? Search Organize How can I quickly How do I search all manage my job available jobs on search and stay the web from one organized? site?