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Social Media Coaching
4 Schritte zum Erfolg
2
Warum folgen Entscheidungsträger starken Influencern?
Informationenüber
Trends, Updates & Best
Practices
Entdeckung neue...
3
Die kollektive Wahrnehmung einer
Dienstleistung oder eines
Produktes wird nicht mehr nur über
das Logo oder einem bekann...
4
Raise your Voice – Best Practice Marc Wagner
5
Raise your Voice– Best Practice Marc Wagner
6
1. Definiere deine
Mission
2. Beherrsche die
Basics
3. Baue dein Netzwerk
auf
4. Beginne mit dem
Publishing-Prozess
4 Sc...
7
1. Definiere deine
Mission
2. Beherrsche die
Basics
3. Baue dein Netzwerk
auf
4. Beginne mit dem
Publishing-Prozess
4 Sc...
8
Definiere deine
Mission
9
Definiere 3-5
inhaltliche
Pfeiler deiner
Mission
#NewWork
#DigitalChange
#Leadership
10
1. Definiere deine
Mission
2. Beherrsche die
Basics
3. Baue dein Netzwerk
auf
4. Beginne mit dem
Publishing-Prozess
4 S...
11
Beherrsche die
Basics
- Profilcheck -
12
Füge ein Profilfoto hinzu
Beschreibe was du machst & wofür du stehst
Setze ein Statement was deine Follower von dir
erw...
13
14
Füge ein Profilfoto hinzu
Liste mind. 2 oder mehr deiner vorherigen Jobs auf
Trage deinen aktuellen Jobtitel ein
Füge d...
15
SlideShare
• etwa 60 Millionen Nutzern pro Monat
• SlideShare hat SEO Bedeutung
• via SlideShare kannst du Fachwissen t...
16
1. Definiere deine
Mission
2. Beherrsche die
Basics
3. Baue dein Netzwerk
auf
4. Beginne mit dem
Publishing-Prozess
4 S...
17
Baue dein
Netzwerk auf
18
Baue dein
Netzwerk auf
- Quantitativ -
• Gehe auf die Suche nach relevanten Twitterern für
dein Thema & folge diesen
• ...
19
Baue dein
Netzwerk auf
- Qualitativ -
• Folge den für dich relevanten Influencern & Experten
• Trete über @-Mentions in...
20
1. Definiere deine
Mission
2. Beherrsche die
Basics
3. Baue dein Netzwerk
auf
4. Beginne mit dem
Publishing-Prozess
4 S...
21
Beginne mit dem
Publishing-
Prozess
22
Content is King!
• Das wichtigste zu Beginn:
Jeder Post muss einen Mehrwert bieten!
• Finde die richtige Mischung aus e...
23
Marc Wagner
Partner
Global Head Transformation, Peoplemanagement &
Integral Business
Mobil +49 175 2206049
Email Marc.W...
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FUTURE-WORK: AUFBAU IHRER SOCIAL MEDIA MARKE

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Wie baue ich meine Social-Media Marke strukturiert auf? Wie erziele ich kurzfristige Erfolge bei meinen Followern? Was sind kostenlose Tools, mit denen sich die Social-Media Aktivitäten effizient gestalten lassen? Diese und weitere Fragen vermittelt unsere Grundlagenpräsentation. Bei Interesse am Thema oder einem Coaching einfach direkt bei den Autoren melden.

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FUTURE-WORK: AUFBAU IHRER SOCIAL MEDIA MARKE

  1. 1. Social Media Coaching 4 Schritte zum Erfolg
  2. 2. 2 Warum folgen Entscheidungsträger starken Influencern? Informationenüber Trends, Updates & Best Practices Entdeckung neuer Technologien Austauschmit Experten und deren Technologienutzung
  3. 3. 3 Die kollektive Wahrnehmung einer Dienstleistung oder eines Produktes wird nicht mehr nur über das Logo oder einem bekannten Firmennamen bestimmt. Unternehmen werden heutzutage über Persönlichkeiten bewertet. Visibility is KEY
  4. 4. 4 Raise your Voice – Best Practice Marc Wagner
  5. 5. 5 Raise your Voice– Best Practice Marc Wagner
  6. 6. 6 1. Definiere deine Mission 2. Beherrsche die Basics 3. Baue dein Netzwerk auf 4. Beginne mit dem Publishing-Prozess 4 Schritte zum Erfolg
  7. 7. 7 1. Definiere deine Mission 2. Beherrsche die Basics 3. Baue dein Netzwerk auf 4. Beginne mit dem Publishing-Prozess 4 Schritte zum Erfolg
  8. 8. 8 Definiere deine Mission
  9. 9. 9 Definiere 3-5 inhaltliche Pfeiler deiner Mission #NewWork #DigitalChange #Leadership
  10. 10. 10 1. Definiere deine Mission 2. Beherrsche die Basics 3. Baue dein Netzwerk auf 4. Beginne mit dem Publishing-Prozess 4 Schritte zum Erfolg
  11. 11. 11 Beherrsche die Basics - Profilcheck -
  12. 12. 12 Füge ein Profilfoto hinzu Beschreibe was du machst & wofür du stehst Setze ein Statement was deine Follower von dir erwarten können Sei konsistent in deinen Themen Folge relevanten Experten Achte auf das Verhältnis zwischen Follower und Personen denen du folgst
  13. 13. 13
  14. 14. 14 Füge ein Profilfoto hinzu Liste mind. 2 oder mehr deiner vorherigen Jobs auf Trage deinen aktuellen Jobtitel ein Füge deine Branche & den Ort hinzu Trage mind. 5 Skills ein & lass diese bestätigen Schreibe eine kurze Zusammenfassung Füge deinen Bildungsweg ein Sammel die ersten 50 Personen
  15. 15. 15 SlideShare • etwa 60 Millionen Nutzern pro Monat • SlideShare hat SEO Bedeutung • via SlideShare kannst du Fachwissen teilen, um für potenzielle Kunden als professionelle Marke aufzutreten
  16. 16. 16 1. Definiere deine Mission 2. Beherrsche die Basics 3. Baue dein Netzwerk auf 4. Beginne mit dem Publishing-Prozess 4 Schritte zum Erfolg
  17. 17. 17 Baue dein Netzwerk auf
  18. 18. 18 Baue dein Netzwerk auf - Quantitativ - • Gehe auf die Suche nach relevanten Twitterern für dein Thema & folge diesen • Begrüße deine neuen Follower & erhöhe so deine Reichweite • Und das Beste:  Crowdfire hilft dir dabei!
  19. 19. 19 Baue dein Netzwerk auf - Qualitativ - • Folge den für dich relevanten Influencern & Experten • Trete über @-Mentions in den Dialog mit diesen Personen • Teile deine Meinung, stelle Fragen, platziere Artikel zu deinen Themen • Auch hier gibt es Hilfe:  Right Relevance zeigt dir die relevanten Influencer und Inhalte für dein Thema
  20. 20. 20 1. Definiere deine Mission 2. Beherrsche die Basics 3. Baue dein Netzwerk auf 4. Beginne mit dem Publishing-Prozess 4 Schritte zum Erfolg
  21. 21. 21 Beginne mit dem Publishing- Prozess
  22. 22. 22 Content is King! • Das wichtigste zu Beginn: Jeder Post muss einen Mehrwert bieten! • Finde die richtige Mischung aus eigenem, unternehmens- und externem Content • Baue dir mit Hilfe von Tools Deinen persönlichen Content-Hub auf via:  Right Relevance  Feedly  Twitter/Google Suche
  23. 23. 23 Marc Wagner Partner Global Head Transformation, Peoplemanagement & Integral Business Mobil +49 175 2206049 Email Marc.Wagner@detecon.com Sarah Süß Topic Lead Business Analyst Mobil +49 171 128 6715 Email Sarah.Suess@detecon.com Detecon Kontakt Jaqueline Engels Business Analyst Mobil +49 151 15912019 Email Jaqueline.Engels@detecon.com

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