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The Career Practitioner's Guide to Conducting a Webinar

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This session includes an overview of free web-conferencing tools, as well as a step-by-step checklist for planning, presenting, and evaluating a career development webinar.

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The Career Practitioner's Guide to Conducting a Webinar

  1. 1. The Career Practitioner’s Guide to Conducting a Webinar Melissa A. Venable, PhD NCDA CPI - Portland, OR October 2018
  2. 2. Melissa A. Venable, PhD ● Adjunct Faculty: Saint Leo University, University of South Florida ● Writer/Researcher/Social Media: HigherEducation.com ● Job and Career Transition Coach NCDA: Secretary, Former Technology Committee Chair Key Interests: Design and delivery of online education | Identifying, selecting, and implementing educational and career services-related technologies
  3. 3. Today ... Webinar Basics - Before - During - After
  4. 4. Who is YOUR Audience?
  5. 5. Who is in your audience? Students Clients Parents Employers In-house Staff/Counselors Community Organizations Campus Administrators Faculty
  6. 6. WHAT DO YOU WANT TO ACHIEVE?
  7. 7. What do you want to do? ● Attract an audience ● Inform ● Educate (and assess?) ● Inspire - Answer frequently asked questions in your office - Engage employers - information sessions - Hold a virtual open house - Facilitate a networking session - Recording
  8. 8. Selecting the Platform Does your school or organization already have a license? (e.g., WebEx, GoToMeeting, Blackboard Collaborate)
  9. 9. What to consider … ● Number of participants ● Time limits per session ● Recording and recording storage? Downloads (formats)? ● Breakout “rooms” ● Meeting access (mobile) ● Software download vs. web-based
  10. 10. HIPAA Compliance? “The Health Insurance Portability and Accountability Act (HIPAA) calls for privacy and security standards that protect the confidentiality and integrity of patient health information. Specifically, if you are transmitting patient data across the Internet during an online meeting or video conference, your online meeting solution and security architecture should strive to provide end-to-end encryption and meeting access control to help avoid interception by anyone other than the invited participants.” - http://bit.ly/2e4QRXS - GoToMeeting - http://bit.ly/2ELqejX - Zoom for Telehealth
  11. 11. Five free web conferencing tools …
  12. 12. https://zoom.us
  13. 13. https://www.capterra.com/webinar-software/
  14. 14. What will $ get you? ● Reporting features ● Tech support ● Calendar integration, e.g., Google, Outlook ● Integration with other tools, e.g., PayPal ● Email options ● More attendees allowed per session ● Cloud storage
  15. 15. Conducting a Webinar
  16. 16. Before1. Prepare! 2. Practice! 3. Promote!
  17. 17. 1. Prepare Attend a webinar (or two): ● Get a feel for the flow of information, chat, etc. ● Gain the perspective of an attendee ● What did you like? ● What would you do differently?
  18. 18. NCDA Resources NCDA.org
  19. 19. Choose a time and date: ○ Multiple? ○ Consider audience needs and preferences ○ Live and/or recording Choose a format: ○ Panel interview ○ Lecture/Demo ○ Discussion ○ Invitation only / Public / Registration
  20. 20. 2. Practice ● Recruit an assistant ● Explore the technology together ● Schedule and conduct a dress rehearsal
  21. 21. 3. Promote ● Post your webinar to relevant calendars ● Add webinar info to your newsletter, etc. ● Invite specific attendees via email ● Create a hashtag (#) for social media use (Facebook, Pinterest, Twitter, Instagram…)
  22. 22. During1. Welcome! 2. Engage! 3. Call to Action!
  23. 23. 1. Welcome ● State goals/objectives of the session ● Share your expectations for what’s going to happen ● Remind attendees about the event hashtag (#) ● Monitor logistics (Do you want to record?) ● Troubleshoot (Be ready with links to help desk, instructions, etc.)
  24. 24. 2. Engage ● Present, Discuss, Moderate, Facilitate … watch the time.* ● Monitor side communication (e.g., text chat)* ● Monitor hashtag* ● Respond to questions* ● Deploy your strategies (e.g., question prompts, polls) ● Have fun! *This is where an assistant can help!
  25. 25. Get Your Audience Involved! ● Ice Breakers ● Gateway Activities (QQTP) ● Flip Your Session ● Role Play or Debate ● Collaborative Note Taking ● Polls and Surveys ● PechaKucha https://tinyurl.com/yafm993n
  26. 26. ICEBREAKERS ● If I were … ● Quick Whips – “Right now I’m feeling …”, “The best part of my day is …” ● Cinquain ● Link Share ● Would you rather …
  27. 27. GATEWAY ACTIVITIES ● QQTP ○ Question ○ Quote ○ Talking Point
  28. 28. FLIP YOUR SESSION Presentation Discussion
  29. 29. ROLE PLAY / DEBATE ● Scenarios ● Case Studies ● Assigned Roles ● Problem-Solving ● Ground Rules
  30. 30. COLLABORATIVE NOTE TAKING ● Assign or Open to All ● Editing Tools ● Communicate Expectations ● Provide Access
  31. 31. POLLS and SURVEYS ● Check Understanding ● Make a Prediction ● Muddiest Point Reflection
  32. 32. PechaKucha ● “20x20” ● Individual or Group ● Get creative! e.g., Image-only, Bitmoji
  33. 33. Pro Tips! ■ Use a headset with a mic, not the computer’s default mic. ■ Create a presentation without animations or transitions. ■ Add interactive features gradually. ■ Avoid background noise (visual and sound). ■ Include your photo (or webcam) at the beginning of the presentation. ■ Let people know when you are going to be silent. ■ Consider size of audience, technology comfort level, session length, broadband ■ The fundamentals of a good presentation remain the same.
  34. 34. 3. Call to Action ● Leave time for questions ● Review session goals and objectives ● Wrap-up and Farewell ● What’s next? ○ Promote next webinar, other events and resources, gateway activities
  35. 35. After1. Evaluate! 2. Reflect! 3. REVISE, Reuse, Reconnect!
  36. 36. 1. Evaluate Ask attendees for feedback.
  37. 37. ➔ How would you rate the topic and content? ➔ How would you rate the level and amount of information provided? ➔ How would you rate the speaker and interface? ➔ What additional webinar topics would you like to see? ➔ How did you hear about this webinar? ➔ Do you have any additional comments?
  38. 38. 2. Reflect ● What did you think? (Write it down.) ● Do an after-action-review with your assistant. ● Review attendee feedback.
  39. 39. 3. Revise, Reuse, Reconnect Make tweaks to slides and notes for next time (schedule!) Extend your topic to other formats: - blog post - conference presentation - article submission
  40. 40. Engage, again ... - Follow up with attendees - Send slides, recording link - Keep in touch!
  41. 41. Questions?
  42. 42. Melissa A. Venable, PhD melissa.a.venable@gmail.com DesignDoc.me @Melissa_Venable @TechnologyTwins

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