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Twitter Chats: Tools, Tips,and Techniques in Higher Ed Inside Online Learning #IOLchat Tweet along! #IOLchatESMS

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Why start a Twitter chat?Whats the Value?•Students - Access & Availability o Host an open discussion with a special guest. o Meet online students in a different environment: youre hip with hashtags!•Educators & Schools - o Deepen relationships with existing network o Expand your influence to a new network o Commit to learning more about your role in education.

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Maintain the momentum• Decide on your goal. o What do you want to accomplish? o Keep it simple.• Give your chat structure. o Pick a format. o Remember tone. o Remember your brand. o Be flexible

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Standing Out in the Crowd

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Promote your chatPick the perfect hashtag•#IOLchat_edSocialMediaSummit•#IOLESM2013•#IOLchatESMSIntroduce your chat to the world!• Set up a landing page on your site• Write a blog post• Send an invite• Tweet about it!

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Researching & Selecting TopicsParticipant inputCurrent events, trends, issuesCommon questions, concerns

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Creating QuestionsFormat Options:Q&A, Open Mic, Guest Hosts, Special EventsFoster an Exchange:• Ideas and opinions• Recommendations and lessons learned• More than Yes/No response

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Finding Support Materials Web-based | Current Relevant (topic and point of view)• Type: Academic research, News• Media: Presentations, Podcasts, Graphics• Voice: Students, educators, administration

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Facilitating ConversationPositive EnvironmentLook for: o RTs, @Replies o Follow-up questions o Shared resourcesChat Report & Transcripts Before - During - After Checklist [PDF] http://bit.ly/14NDAGA

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Facing Potential Challenges• Spam• Hijacking• Technology Issues

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Attracting ParticipantsUsing Twitter Searches and Simply Measured•Search for keywords that deal with your chatand interact with accounts about the topic.•Run a Simply Measured free Twitter report tosearch your followers bios for keywords.

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Twitter Searches

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Simply Measured

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Simply Measured

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Simply Measured

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Simply Measured

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Searching Your Followers Bios

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Target Chat ListThis list will help you interact with the right people leading up to your chat.

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Using Your Chat Hashtag inConversations and Shares

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Other Social Media Networks Google Plus Facebook

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Contact Us!Laura Milligan, Managing Editor@LauraMilliMelissa Venable, Education Writer and Chat Moderator@Melissa_VenableRaheel Ramzanali, Social Media Manager@The_Raheel OnlineCollege.org @OC_org