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Engagement Marketing
M. Valentina Escobar-Gonzalez, MBA
Beyond Engagement
Beyond-Engagement.com
@EquineValentina http://beyond-engagement.com
Must See!
Social Media Revolution
2015 #Socialnomics
https://youtu.be/jottDMuLesU
@EquineValentina http://beyond-engagemen...
What I do?
Beginners: Set up Social Media Platforms
Consultation for Businesses
Do their Social Media
Shh…Confidential...
@EquineValentina http://beyond-engagement.com
Engagement Marketing
 Quick Response
 Consistent
 Extensive Research = Content
 Open convo with customers
@EquineValen...
Facebook 101
 Have a plan (Who, What, When)
 Set up a Business Page, “Like”
 Fill in About Section completely
 Add pic...
@EquineValentina http://beyond-engagement.com
Facebook Tactics
 Graphic Search Results
 Add visuals based on results
 T...
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
What is Facebook
PowerEditor?
 Google Chrome only
 Facebook.com/PowerEditor
 Targeted posts,
 From Email (Opt in Only)...
@EquineValentina http://beyond-engagement.com
Power Editor
@EquineValentina http://beyond-engagement.com
Love Email Marketing –
Again!
 Email List Targetting (opt-in only)
 Reminders:
1. Open your Emails
2. Complete an action...
Email Marketing – Part TWO
 Use Excel, Mail Chimp, Even Phone Numbers
 Exclude Audiences
 Use Look-A-Like Audience
@Equ...
Engagement Goals
 Likes
 Engagement
 Call-to-Action (CTA)
 Book Now
 Learn More
 Contact Us
 Shop Now
 Sign Up
 D...
Get more “Likes”
@EquineValentina http://beyond-engagement.com
Mobile – Engagement
Example
@EquineValentina http://beyond-engagement.com
CTA Example
@EquineValentina http://beyond-engagement.com
Power Editor – Location & Employers
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Power Editor – Adv. Targeting
@EquineValentina http://beyond-engagement.com
Power Editor – Existing vs Dark
PowerEditor – Ad Placement
@EquineValentina http://beyond-engagement.com
Facebook Bluetooth®
Beacons
 "Facebook Bluetooth® beacons are free for you
to use and help people see more information
ab...
Surprise & Delight!
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
More Reading
 How I Manage a Social-Media Platform of More
Than 11 Million Followers Every Day -
http://www.entrepreneur....
More Reading, Part 2
 How to use Power Editor to Ignite your Facebook
Marketing --
http://www.businessesgrow.com/2014/06/...
Sources
 Photos from HubSpot on Slides: 19, 26, 28
 Slide 11 – Mark Schaefer: businessesgrow.com
@MarkWSchaefer
@EquineV...
Group Selfie
@EquineValentina http://beyond-engagement.com
Let’s Connect!
 You can contact me through email:
valentina@beyond-engagement.com
 Facebook:
https://www.facebook.com/Be...
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Taking Your Facebook Page to the Next Level, Advanced Facebook Workshop held at KOSBE Office in Kingsport, TN

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Did you know that the average Facebook post’s organic reach is ONLY about six percent? You can do better than that!

This training will focus on strategies, tools, and tips for engaging with your online audiences and gaining prospects. We will also discuss the Facebook PowerEditor tool, which allows businesses to create ads based on demographics, workplaces, buying behaviors, and interests.


Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social Media Solutions

Co-Sponsor(s): KOSBE, Kingsport Chamber of Commerce, SBDC at ETSU Kingsport Affiliate Office, Beyond Engagement - Social Media Solutions

The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee.

You can contact me directly through email: valentina@beyond-engagement.com

Website: http://beyond-engagement.com
Facebook: https://www.facebook.com/BeyondEngagement
Twitter: https://twitter.com/equinevalentina
LinkedIn: https://www.linkedin.com/in/equinevalentina
Instagram: https://instagram.com/valentinaeg/

Published in: Marketing
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Taking Your Facebook Page to the Next Level, Advanced Facebook Workshop held at KOSBE Office in Kingsport, TN

  1. 1. Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
  2. 2. @EquineValentina http://beyond-engagement.com
  3. 3. Must See! Social Media Revolution 2015 #Socialnomics https://youtu.be/jottDMuLesU @EquineValentina http://beyond-engagement.com
  4. 4. What I do? Beginners: Set up Social Media Platforms Consultation for Businesses Do their Social Media Shh…Confidential Classes (for job security) Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees) Diligent on Following up with Clients @EquineValentina http://beyond-engagement.com
  5. 5. @EquineValentina http://beyond-engagement.com
  6. 6. Engagement Marketing  Quick Response  Consistent  Extensive Research = Content  Open convo with customers @EquineValentina http://beyond-engagement.com
  7. 7. Facebook 101  Have a plan (Who, What, When)  Set up a Business Page, “Like”  Fill in About Section completely  Add pictures or albums  Use Visuals (http://www.picmonkey.com/)  Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE @EquineValentina http://beyond-engagement.com
  8. 8. @EquineValentina http://beyond-engagement.com Facebook Tactics  Graphic Search Results  Add visuals based on results  Tagging others  “Liking” & Commenting Quickly  Reach paid Ads through Power Editor
  9. 9. @EquineValentina http://beyond-engagement.com
  10. 10. @EquineValentina http://beyond-engagement.com
  11. 11. @EquineValentina http://beyond-engagement.com
  12. 12. @EquineValentina http://beyond-engagement.com
  13. 13. @EquineValentina http://beyond-engagement.com
  14. 14. What is Facebook PowerEditor?  Google Chrome only  Facebook.com/PowerEditor  Targeted posts,  From Email (Opt in Only)  Audiences  “Dark” Posts aka Unpublished Posts – to reach a select few  Budgets start at $5 US @EquineValentina http://beyond-engagement.com
  15. 15. @EquineValentina http://beyond-engagement.com
  16. 16. Power Editor @EquineValentina http://beyond-engagement.com
  17. 17. Love Email Marketing – Again!  Email List Targetting (opt-in only)  Reminders: 1. Open your Emails 2. Complete an action 1. Empty Cart 2. Answer a Survey 3. Complete an Entry to Contest @EquineValentina http://beyond-engagement.com
  18. 18. Email Marketing – Part TWO  Use Excel, Mail Chimp, Even Phone Numbers  Exclude Audiences  Use Look-A-Like Audience @EquineValentina http://beyond-engagement.com
  19. 19. Engagement Goals  Likes  Engagement  Call-to-Action (CTA)  Book Now  Learn More  Contact Us  Shop Now  Sign Up  Download @EquineValentina http://beyond-engagement.com
  20. 20. Get more “Likes” @EquineValentina http://beyond-engagement.com
  21. 21. Mobile – Engagement Example @EquineValentina http://beyond-engagement.com
  22. 22. CTA Example @EquineValentina http://beyond-engagement.com
  23. 23. Power Editor – Location & Employers @EquineValentina http://beyond-engagement.com
  24. 24. @EquineValentina http://beyond-engagement.com Power Editor – Adv. Targeting
  25. 25. @EquineValentina http://beyond-engagement.com Power Editor – Existing vs Dark
  26. 26. PowerEditor – Ad Placement @EquineValentina http://beyond-engagement.com
  27. 27. Facebook Bluetooth® Beacons  "Facebook Bluetooth® beacons are free for you to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business." - See Link below: https://www.facebook.com/business/a/facebook- bluetooth-beacons @EquineValentina http://beyond-engagement.com Photo Credit: WSJ
  28. 28. Surprise & Delight! @EquineValentina http://beyond-engagement.com
  29. 29. @EquineValentina http://beyond-engagement.com
  30. 30. More Reading  How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day - http://www.entrepreneur.com/article/247191  WHAT ARE FACEBOOK DARK POSTS? - http://www.katielance.com/facebookdarkposts/  The Best Fonts & Colors in the Most Shareable Social Media Images - https://blog.bufferapp.com/how-to-create- shareable-social-media-images @EquineValentina http://beyond-engagement.com
  31. 31. More Reading, Part 2  How to use Power Editor to Ignite your Facebook Marketing -- http://www.businessesgrow.com/2014/06/24/po wer-editor/  15 Ways to Use Facebook Custom Audiences - http://www.stateofdigital.com/15-ways-to-use- facebook-custom-audiences/ @EquineValentina http://beyond-engagement.com
  32. 32. Sources  Photos from HubSpot on Slides: 19, 26, 28  Slide 11 – Mark Schaefer: businessesgrow.com @MarkWSchaefer @EquineValentina http://beyond-engagement.com
  33. 33. Group Selfie @EquineValentina http://beyond-engagement.com
  34. 34. Let’s Connect!  You can contact me through email: valentina@beyond-engagement.com  Facebook: https://www.facebook.com/BeyondEngagement  Search: Beyond Engagement - Social Media Solutions  Twitter: https://twitter.com/equinevalentina  LinkedIn: https://www.linkedin.com/in/equinevalentina  Instagram: https://instagram.com/valentinaeg/ @EquineValentina http://beyond-engagement.com

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