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Music Business Essentials




PERFORMING ARTS
& NON-PROFITS




                            © 2006 musicbizclasses.com
Performing Arts Music
• For-Profit vs. Non-Profit- different
  legal entities; different artistic emphasis

• “Art music”
...
Non-Profit Supporters
• Most “Art Music” organizations
  do not generate enough revenue to be
  economically viable on the...
How Performing Arts
Non-Profits Make Money


• Sell Tickets- “season tickets”,
  block ticket sales to corporations

• Sel...
How Performing Arts
 Non-Profits Make Money

• Promote Fundraising Drives/ Auctions

• Use a high proportion of volunteer ...
Cross-Over Success
• Music Festivals
  – Bumbershoot
  – Edinburgh International Festival
  – Montreux Jazz Festival

• Of...
Non-Profit Resources

• The Chronicle of Philanthropy-
  www.philanthropy.com

• Music Vista- www.musicvista.org

• Americ...
Non-Profit Resources
• Opera America

• Association of Performing
  Arts Presenters

• National Performing Arts
  Conferen...
For Educational Use Only


    This slide presentation is part
of the Music Business Essentials series.



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MUC109 LEC 12.Non Profit Music

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Non-Profit Music and Performing Arts

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MUC109 LEC 12.Non Profit Music

  1. 1. Music Business Essentials PERFORMING ARTS & NON-PROFITS © 2006 musicbizclasses.com
  2. 2. Performing Arts Music • For-Profit vs. Non-Profit- different legal entities; different artistic emphasis • “Art music” • The Performing Arts & Non-profit sector: – Orchestras – Opera – Choral Music – Chamber Music – Religious Music – Musical Theater – Music in Education – Festivals – PBS specials & documentary films © 2006 musicbizclasses.com
  3. 3. Non-Profit Supporters • Most “Art Music” organizations do not generate enough revenue to be economically viable on their own • Major Supporters: – Government Funding • National Endowment for the Arts • State & Local Arts Councils – Corporate Giving • Fortune 100 companies • Sponsorships & “Gifts” • Corporate Foundations- Themed Philanthropy – Private donors • John D. and Catherine T. McArthur Foundation • Rockefeller Foundation © 2006 musicbizclasses.com
  4. 4. How Performing Arts Non-Profits Make Money • Sell Tickets- “season tickets”, block ticket sales to corporations • Sell Memberships • Solicit Gifts and Donations • Sell Sponsorships; advertising © 2006 musicbizclasses.com
  5. 5. How Performing Arts Non-Profits Make Money • Promote Fundraising Drives/ Auctions • Use a high proportion of volunteer labor • Employ New Marketing Tactics: – Appealing to Baby Boomers – Adding Contemporary Programming – Creating “crossover” hits © 2006 musicbizclasses.com
  6. 6. Cross-Over Success • Music Festivals – Bumbershoot – Edinburgh International Festival – Montreux Jazz Festival • Off-Broadway & Off-Off Broadway – Stomp • Performing Arts Centers – Lincoln Center – Kennedy Center – Mesa Arts Center © 2006 musicbizclasses.com
  7. 7. Non-Profit Resources • The Chronicle of Philanthropy- www.philanthropy.com • Music Vista- www.musicvista.org • American Music Center– www.amc.net • New World Records, Lovely Music, Innova © 2006 musicbizclasses.com
  8. 8. Non-Profit Resources • Opera America • Association of Performing Arts Presenters • National Performing Arts Conference • Undergraduate and Graduate degrees in Arts Administration – www.artsadministration.org © 2006 musicbizclasses.com
  9. 9. For Educational Use Only This slide presentation is part of the Music Business Essentials series. Contact info@musicbizclasses.com for more information © 2006 musicbizclasses.com

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