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MUC 109 LEC 7 Trademark


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Introduction to Trademark for the Music Industry

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MUC 109 LEC 7 Trademark

  1. 1. Music Business Essentials TRADEMARK BASICS © 2006
  2. 2. Trademark Basics Trademarks are a form of Intellectual Property The Lanham Act (title 15 of the United States Code) addresses federal statutes of trademark law Trademarks are used to identify a business in the marketplace © 2006
  3. 3. Trademark Basics Any mark that is distinctive and plays a role of indicating commercial source can be trademarked Trademarks can include letters, numbers, words, sounds, smells, colors, promotional characters Short phrases, logos and distinctive words can be used as trademarks Trade dress= the distinctive packaging, design or services associated with a product can also be trademarked © 2006