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Marty Terbrack’s - Qualification Summary
Updated: January 11, 2016
Elite hands-on digital marketing expertise across ind...
DeVry University Columbus, Ohio
Bachelor of Science Degree in Computer Science with minor in Business Financia...
Design & Development: Adobe Creative Cloud: Photoshop, Illustrator, Premier & After Ef...
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Digital Marketing Executive Qualification Summary - Marty Terbrack


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To obtain an Digital Marketing or IT Marketing Technology Leadership position responsible for driving strategy, brand engagement, implementation and performance of a company’s online marketing activities including managing digital teams, stakeholders and vendor relationships and / or overseeing a specific accounts, programs, products, services, or groups (e.g. strategy, search, social media, mobile, display advertising, project management, web properties design & development, email, CRM and web analytics).

▪ An experienced, highly motivated digital marketing leader focused on enabling companies to connect, engage, create value and conduct business more effectively with their customers through online marketing activities and Internet-based applications.
Areas of expertise:
- Online marketing strategy, implementation and performance management with extensive expertise in strategic planning with emerging marketing and consumer technology adoption as well as E-Commerce and Lead Generation business models
- Management of large web properties and campaign initiatives overseeing the design, development and performance of online activities including paid and organic search, social, mobile, affiliate, contests and incentives, email marketing, web analytics, and CRM components
- Account management, project management, business unit development, internet application product development and integration experience
▪ Proven senior project manager with a track record for managing project activity with the design, development and quality assurance to deliver expected results on time and within budget using proven development life cycle methodology.
▪ Over 15 years of success working with business stakeholders to develop a comprehensive model for interacting with their customers throughout the entire buying and ownership experience through online marketing and Internet-based applications.
▪ Dedicated customer advocate who continuously implements product, process, and service improvements based on analyzing input from numerous channels including company business drivers, market research, benchmarking, web site analytics, customer surveys, customer segmentation, usability studies, performance measurements, return on investment, total cost analysis and knowledge of online marketing.
▪ Strong record of delivering “gotta have” solutions that improve business capability and that are scalable, open and maintainable.

Published in: Career, Business, Technology
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Digital Marketing Executive Qualification Summary - Marty Terbrack

  1. 1. 1 Marty Terbrack’s - Qualification Summary Updated: January 11, 2016 Elite hands-on digital marketing expertise across industry sectors: Automotive, Technology, Financial, Retail, CPG, Construction, Manufacturing, eCommerce, Lead Generation Experience with Premier Global Brands: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, Jeep, Spartan Motors, State Farm, Northwestern Mutual, Kmart, Pulte Homes, American Airlines, Dow and DuPont Cross Organizational Roles: C-Suite Consulting, Executive, Business, Marketing, IT, Research & Develop, Program Management and Analytics roles. Expertise: Years Rating (1-Lowest, 10 – Highest) Strategy ▪ Digital Innovation 20 years 10 ▪ Digital Marketing Strategy, Road Maps, Plans, Wireframes 20 years 10 Management / Digital Marketing Leadership ▪ Executive Management (VP / Director) 5 years 8 ▪ P & L / Investment Management Responsibility 5 years 8 ▪ Brand Marketing Management 5 years 8 ▪ IT Management / Digital Marketing Technology 7 years 8 ▪ Project Management / Budget Management 15 years 9 ▪ Partner / Vendor Management 15 years 8 ▪ Digital Marketing Analytics Practice Management 5 years 7 Largest Annual Budget: Team/Technology: $19 Million | Media Spend: $3.5 Million Largest Team: 55 (35 On-site / 20 Offshore) Digital Marketing Programs / Tactics ▪ Campaign Ideation, Media Planning, Buying & Execution 10 years 8 ▪ Display Advertising, Bid Management & Behavioral Targeting 10 years 8 ▪ Search Engine Marketing (SEM) 10 years 9 ▪ Paid Search / Pay-Per-Click Advertising 10 years 10 ▪ Search Engine Optimization (SEO) 7 years 8 ▪ Social Media Program Management 7 years 7 ▪ Mobile Marketing 5 years 6 ▪ Content Marketing 5 years 6 ▪ Email Marketing 7 years 7 ▪ CRM 5 years 7 Web Site / Properties / Apps Oversight / Management / UX Design ▪ Web Properties Management 15 years 9 ▪ Ecommerce, Lead Generation Marketing Analytics, Analysis, Insights and Optimization ▪ Adobe Analytics Administration / Implementation 7 years 8 ▪ Google Analytics 15 years 8 ▪ Adobe Analytics (SiteCatalyst) Analytics, Analysis & Insights 15 years 10 ▪ Optimization Testing / Personalization 5 years 8 ▪ Tag Management Systems Management 5 years 6 ▪ Data Sciences, BI Analysis / Statistical Analysis / Visualization 5 years 6 ▪ Technical / Front End Development – JavaScript, HMTL, CSS 5 years 7
  2. 2. 2 EDUCATION DeVry University Columbus, Ohio Bachelor of Science Degree in Computer Science with minor in Business Financial Analysis / Accounting / Mathematics, completed in < 3 years. Certified Google Advertising Professional, Certified Bing Ads Accredited Professional Digital Education – 20 Years For 20 years, (1995) I have been allocating on average 20 minutes daily abreast of changes in consumer technology adoption, digital marketing, information technology, brand marketing, human decision making theory, consumer insights, digital trends, mobile marketing, social marketing, usability & user experience optimization, social media, search marketing, website design, development & optimization, website analytics & marketing data analysis, as well as IT & project management. I review marketing & technology research reports, case studies, white papers, from sources such as: Forrester Research, Wall Street Journal, Google, Adobe, Microsoft, CNBC, Bloomberg, HBR, Mashable, TechCrunch, eMarketer, Adage as well participate in numerous discussion groups & blogs conversing with industry experts & influencers on social platforms including: Twitter, LinkedIn, Google+ & Facebook I have amassed a personal library of over 100 Digital Marketing Books, authored by top industry and academic minds and completion of over 150 Digital Marketing Courses from industry experts, if course time and hands-on experience were for credit, comparable to acquiring several advanced degrees: executive MBA digital business strategies, doctorate marketing analytics & digital markets statistical analysis, and a PhD in marketing and online psychology. Search Engine Marketing & Display Advertising: ▪ Google AdWords: Certification Courses for Search, Display & Video Advertising, Google Partner Academy ▪ Google Double Click Bid Manager – online campaign research, planning, audience targeting, media buying, measurement & optimization ▪ Search Engine Optimization – Several SEO Courses Marketing Cloud / Marketing and Web Analytics Platforms: ▪ Adobe Marketing Cloud: Adobe Marketing Reports & Analytics (formerly Omniture SiteCatalyst) Advanced User Training Coordinated development of advance course (Omniture: SiteCatalyst, Discover, Test & Target) for various groups with in Marketing Associates. Adobe TV Online Training – completed 40 plus courses, SiteCatalyst Implementation, Adobe Test & Target, Media Optimizer & Audience Manager ▪ Google Analytics: Google Analytics Essentials & Advanced User Courses Digital Scientist, Business Intelligence (BI) Analyst / Analysis (Marketing Data Analyst, Data Miner, Researcher, Statistician, Dashboards) ▪ Statistical Analysis & Visualization: Advanced Excel: Marketing Investment Analysis / Optimization, Financial Analysis & Forecasting ▪ Tableau – Visualization and Organizational Dashboard Creation Tag Management System ▪ Ensighten Manage, Adobe Dynamic Tag Management System (DTM) Design & Usability: ▪ Adobe Creative Cloud: Photoshop, Illustrator, Fireworks, Flash, Premiere, After Effects, Sound Booth (Podcasting) Programming: ▪ HTML5, XHTML, CSS3 & JavaScript, Project Management: ▪ PMP Certification Course, Agile Project Management Business Management: 7 Habits for Highly Effective People - Pulte IS leadership team participated in 5 workshops on Steven Covey’s leadership principles
  3. 3. 3 SOFTWARE / PLATFORMS COMPETENCIES Design & Development: Adobe Creative Cloud: Photoshop, Illustrator, Premier & After Effects, Camtasia Development: Dreamweaver & Microsoft Visual Studio Microsoft: Office: Word, Excel, PowerPoint, Visio Project Management: Microsoft Project, ChangePoint & 37 Signals Search: Google AdWords, Microsoft Bing Ads, Adgooroo Search Insights, Wordtracker, Wordstream, Raven Tools & SEO tools, Search Light Conductor SEO Platform, Covario OSI SEO Platform SEM Rush Display Advertising (programmatic addressable media): Google DoubleClick DFA Bid Manager Data Management Platforms, Ad Exchanges & Data Partners: Oracle: Bluekai, MediaMath, AppNexus, PubMatic, Quantcast, Rubicon, Exelate, Lotame, Bizio, Experian, Acxiom, Google AdWords Placement Network, Facebook, YouTube Social: Raidian6 Social Engagement Platform Content Management Systems (CMS): Drupal ECommerce: Volusion Research / Audience Segmentation: ComScore & Nielsen Online Digital Marketing Analytics & Analysis: Adobe Marketing Cloud, Adobe Analytics (formerly, Omniture SiteCatalyst), Data Warehouse, Data Extract, Segment Builder, ReportBuilder, Visitor Click map, Google Analytics - Universal, Hitbox, Tea Leaf, & Webtrends Business Intelligence (BI) / Statistical Analysis, Dashboards and Visualizations: Tableau, Excel with Data Analysis Pack, SQL queries Tag Management System: Ensighten Manage 2.0, Adobe Dynamic Tag Manager (DTM) Tag Audit & Validation: Adobe Pulse Debugger, ObservePoint, Fiddler, Cardinal Path WASP Optimization / A/B & Multivariate Testing: Adobe Test & Target, Optimizely, and Google Website Optimizer Email: Constant Contact & CRM:, Oracle & Siebel Voice of the Customer / Qualitative: Opinion Labs, Survey Monkey Customer Satisfaction: Foresee For Additional Insights: Portfolio, Qualification Summary, Biography, Web Analytics Experience, LinkedIn / References, Twitter Personal library of over 100 Digital Marketing Books / Over 150 Digital Marketing Courses completed Marty Terbrack, C: 248.227.9914 E: