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Michael Shilling Blogging Talk The Digital Imaging Show Birmingham 2014

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Michael Shilling Blogging Talk The Digital Imaging Show Birmingham 2014

  1. 1. Create a content marketing machine to drive the right sort of targeted traffic to your website Michael Shilling @memorygate #DIGSHOW2014
  2. 2. The bit about me I Shoot Babies [mostly] Keen Blogger Studio in South Wimbledon in a Soft-Play Centre @memorygate #DIGSHOW2014
  3. 3. What are we after? The 1% @memorygate #DIGSHOW2014
  4. 4. Key Elements Strangers Visitors Customers Promoters Attract Convert Close Delight @memorygate #DIGSHOW2014
  5. 5. How do we reach the 1%? Blogging - 55% more web traffic and 70% more leadsGreat content - fantastic and inspiring imagery - helpful articlesEmail Marketing - still a powerful tool for turning leads into clientsFacebook - can help build email lists, book sessions, creates advocates of your brand etc etcLanding Pages - helps you test the success of a campaign - one per campaign Google - Google+ - Authorship - Analytics - Webmaster Tools Pinterest - amazing visual tool TwitterInstagram You Tube Blogging - 55% more web traffic and 70% more leadsGreat content - fantastic and inspiring imagery - helpful articlesEmail Marketing - still a powerful tool for turning leads into clientsFacebook - can help build email lists, book sessions, creates advocates of your brand etc etcLanding Pages - helps you test the success of a campaign - one per campaign Google - Google+ - Authorship - Analytics - Webmaster Tools Pinterest - amazing visual tool TwitterInstagram You Tube @memorygate #DIGSHOW2014
  6. 6. Social media marketing trends in 2014 #1. Pay to play @memorygate #DIGSHOW2014
  7. 7. Social media marketing trends in 2014 #2. Planning becomes a @memorygate necessary evil #DIGSHOW2014
  8. 8. Emerging social media marketing trends in 2014 #3. Brands out-published traditional publishers @memorygate #DIGSHOW2014
  9. 9. Social media marketing trends in 2014 #4. Visual social takes @memorygate centre stage #DIGSHOW2014
  10. 10. Social media marketing trends in 2014 #5. Social mobile is now @memorygate mandatory #DIGSHOW2014
  11. 11. Social media marketing trends in 2014 #6. Social media automation is no longer a dirty word @memorygate #DIGSHOW2014
  12. 12. Social media marketing trends in 2014 #7. Wearable social takes big baby steps @memorygate #DIGSHOW2014
  13. 13. Social media marketing trends in 2014 #8. Google+ starts moving content and then Google begun to dump it @memorygate #DIGSHOW2014
  14. 14. Social media marketing trends in 2014 #9. The increasing authority of online @memorygate influencers #DIGSHOW2014
  15. 15. Social media marketing trends in 2014 #10. Brands start ignoring mass media in larger @memorygate numbers [and Google starts giving brands lots of love] #DIGSHOW2014
  16. 16. Inbound Marketing Audit Create a 'state of the union' @memorygate report & Create a monthly report #DIGSHOW2014
  17. 17. Inbound Marketing Audit Example @memorygate #DIGSHOW2014
  18. 18. Google Analytics @memorygate #DIGSHOW2014
  19. 19. SumAll @memorygate #DIGSHOW2014
  20. 20. SumAll @memorygate #DIGSHOW2014
  21. 21. HootSuite @memorygate #DIGSHOW2014
  22. 22. http://simplymeasured.com/free-social-media-@memorygate #DIGSHOW2014
  23. 23. Twitter Follower Report @memorygate #DIGSHOW2014
  24. 24. Twitter Follower Report @memorygate #DIGSHOW2014
  25. 25. Twitter Follower Report @memorygate #DIGSHOW2014
  26. 26. Facebook @memorygate #DIGSHOW2014
  27. 27. Facebook @memorygate #DIGSHOW2014
  28. 28. Facebook HOrganic reach - HPaid reach - NOrganic reach of page posts of your posts - AMPaid impressions of your posts - AS @memorygate count of fans online - BT #DIGSHOW2014
  29. 29. Facebook Fan Report @memorygate #DIGSHOW2014
  30. 30. Facebook Fan Report @memorygate #DIGSHOW2014
  31. 31. Facebook Fan Report @memorygate #DIGSHOW2014
  32. 32. Other Reports @memorygate #DIGSHOW2014
  33. 33. FollowerWonk @memorygate #DIGSHOW2014
  34. 34. FollowerWonk & Buffer @memorygate #DIGSHOW2014
  35. 35. Setting Targets Based on previous performance which metics would you like to increase and by how much?What would you have to do? - create more image based posts - post more videos etc etcWhat worked? How easy is it to repeat? @memorygate #DIGSHOW2014
  36. 36. Social Media Metrics @memorygate #DIGSHOW2014
  37. 37. Creating content
  38. 38. Creating content Making artMy definition of art contains three elements:Art is made by a human being.Art is created to have an impact, to change someone else.Art is a gift. You can sell the souvenir, the canvas, the recording... but the idea itself is free, and the generosity is a critical part of making art.By my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work. @memorygate Seth Godin #DIGSHOW2014
  39. 39. Do you remember the old American dream? Keep your head down Follow instructions Show up on time Work hard Suck it up @memorygate …you will be rewarded #DIGSHOW2014
  40. 40. The new American Dream Be remarkable Be generous Create art Make judgment calls Connect people and ideas @memorygate …and we have no choice but to reward you Seth Godin Linchpin 2010 #DIGSHOW2014
  41. 41. Creating Content We are creating a product for someone, a unique and bespoke product that no one else can or will own. Do many people buy truly bespoke products anymore? Are you in danger of becoming an off-the-shelf photographer? @memorygate #DIGSHOW2014
  42. 42. Creating Content Does THAT excite you? Is it the reason you want to quit your day job? Write down three things you are passionate about.......don't write photography @memorygate #DIGSHOW2014
  43. 43. My Three Things Family Great ideas The need to create something important @memorygate #DIGSHOW2014
  44. 44. Here’s what I do Family Portrait Photographer Studio Location Portraits @memorygate #DIGSHOW2014
  45. 45. 2 more lists Describe your personalty in three words or phrases Make a list of three things that you photograph that really interest you - the best bits of the job! @memorygate #DIGSHOW2014
  46. 46. Wedding Photographer Example Capturing the emotional connection between two people The tiny details of the day Candid moments Heart of sleeve typeThorough and detail drivenAn observer @memorygate #DIGSHOW2014
  47. 47. My Answers Intimate family portraiture Quirky and humorous portraits Babies and 1st time parents An Artist RomanticThink I’m funny @memorygate #DIGSHOW2014
  48. 48. Matching your work and personality Do your interests and personality and work match?Is there a gap between your personal life and your professional work? Do your interests and personality and work match?Is there a gap between your personal life and your professional work? @memorygate #DIGSHOW2014
  49. 49. Bert Stephani X-Photographer's talk showThe gap between personal and professional work @memorygate #DIGSHOW2014
  50. 50. Bert Stephani He sold a lifestyle - this is true marketingYour blog and your website and YOU are selling a lifestyle so you have to believe it to sell it Once you do you will find your own Bert Stephani to promote and sell your business @memorygate #DIGSHOW2014
  51. 51. Create a profile for yourself Family Portrait photographer - studio and locationFamilyGreat IdeasThe need and desire to create something important @memorygate Quirky and humorous portraits Intimate family portraitureBaby and 1st time parents #DIGSHOW2014
  52. 52. One thing about tone...... Tell me you love me @memorygate #DIGSHOW2014
  53. 53. Who are you writing for? Who are you clients and what do they like?What do they believe?Who do they trust?What are they afraid of and who do they love?What are they seeking?Who are their friends?What do they talk about? @memorygate #DIGSHOW2014
  54. 54. @memorygate #DIGSHOW2014
  55. 55. She's looking for an engagement ringShe's pregnantNatural livingCloth NappiesSewingGluten free RecipesCrafts @memorygate #DIGSHOW2014
  56. 56. playroomsArt for kidsBuying guidesKids crafts Outdoor Science fafomri lkyi dspsaSceensrsaoinryy day activitiesLiteracy and Food and recipesCreative kids partiesUnique kids spacesCreative cakesChildren's booksNurseries and kids roomsMurals Decals and Wall treatments Painted and paper ceilings in kids roomsFamily finds and products @memorygate Maths Traveling with kids places to take your kidsMother's and Father's day giftsPositive Parenting back to schoolOrganisation ideas teaching Languages #DIGSHOW2014
  57. 57. @memorygate #DIGSHOW2014
  58. 58. @memorygate #DIGSHOW2014
  59. 59. @memorygate #DIGSHOW2014
  60. 60. @memorygate #DIGSHOW2014
  61. 61. @memorygate #DIGSHOW2014
  62. 62. @memorygate #DIGSHOW2014
  63. 63. @memorygate #DIGSHOW2014
  64. 64. @memorygate #DIGSHOW2014
  65. 65. @memorygate #DIGSHOW2014
  66. 66. Wedding InspirationBridal fashion WeekHairstylesmake upUnique Ideas BouquetsDIYDressBridesmaidsGroomsRed WeddingsBlue WeddingsGreen WeddingsWedding DecorEngagement ShootVintage WeddingsBoho WeddingsTravel Themed WeddingsInspiration foodFairytale Weddings Autumn WeddingsWedding Chair decorWedding favours Sweet bar / buffet Fun photography ideas Cake toppersEco-friendly weddingsBrown paper weddings1940s Boards Veils and Headwear Wedding CakesCocktailsTables number and name cardsWedding StationaryJewelleryShoes #DIGSHOW2014 @memorygate Ceremony Ideaschildren at WeddingsWedding FilmsStag and Hen partiesPets at Weddings BoudoirRustic WeddingsDestination WeddingsColour PalettesGlitterReal BridesWedding Planning beauty articlesHoneymoon StyleSave the dateModern WeddingsWedding momentsWedding DiversityRetro Vintage ChicBlack and White PhotographyNeutralsCelebrity WeddingsNautical WeddingsWinter WeddingsInfographics City WeddingsWedding lighting Wedding transportNail PolishWedding giftsWedding Tablescapes
  67. 67. Persona Interests Family / parenting kids roomsMurals Decals and Wall treatments Painted and paper ceilings in kids roomsFamily finds and productsback funScience for kidsSensory activitiesLiteracy and Maths Travelling with kids places to take your kidsMother's #DIGSHOW2014 @memorygate
  68. 68. Persona Interests newborn photography / baby AnnouncementsBath timeAwwwMummy fitnessBirthday PartiesMummy ChicStylish PregnancyBaby AnimalsCelebrity projectsGetting ready for babyMust have baby products and gearGender reveal ideas and cakes getting organisedCraftsHeal #DIGSHOW2014 @memorygate
  69. 69. Why are you creating your content? • To attract new customersTo raise awareness about your company and create buzzTo share more information about your company to help people find youTo foster relationships give them a reason to tell others about youWhat do they talk about? To attract new customersTo raise awareness about your company and create buzzTo share more information about your company to help people find youTo foster relationships give them a reason to tell others about youWhat do they talk about? @memorygate #DIGSHOW2014
  70. 70. Types of content you could create Start a series of related postsInvite questions from readers - do this on social media tooRevisit Old postsListsHow to'sPersonal / OpinionseBooksVideoAnimated GIFsComics / CartoonsEmbedded @memorygate tweets or Facebook posts #DIGSHOW2014
  71. 71. Types of content you could create ContentTestimonials and case studies Questions - as titles Photography questions in blog posts @memorygate #DIGSHOW2014
  72. 72. Types of content you could create ReviewsNewsjackingInterviewsRants PredictionsWhat ifs Event informationInfographicsMemes @memorygate #DIGSHOW2014
  73. 73. Brainstorming Topic Ideas Subject Type of content @memorygate #DIGSHOW2014
  74. 74. Brainstorming @memorygate Weekly Monthly Seasonal #DIGSHOW2014
  75. 75. Fundamentals list Buyer persona Keyword research Expended keyword research to include interestsEvents throughout the year - trends and hot spotsContent ideas - brainstorming Where to publish Creating an inbound marketing audit Creating a Schedule Set targets based on your audit Decide what you are going to measure Create - publish - promote - watch - replicate and @memorygate repeat Buyer persona Keyword research Expended keyword research to include interestsEvents throughout the year - trends and hot spotsContent ideas - brainstorming Where to publish Creating an inbound marketing audit Creating a Schedule Set targets based on your audit Decide what you are going to measure Create - publish - promote - watch - replicate and repeat #DIGSHOW2014
  76. 76. Tools
  77. 77. WordPress recommended plugins recommended plugins Wordpress SEO by Yoast - SEO & sitemaps Vaultpress backup plugin W3 Total Cache Digg Digg - Soical media plugin Akismet - anti spam WP Smushit - image optimization Gravity Forms Google Analtics @memorygate #DIGSHOW2014
  78. 78. Creating drafts in Evernote @memorygate #DIGSHOW2014
  79. 79. HootSuite @memorygate #DIGSHOW2014
  80. 80. Blog publishing schedule @memorygate #DIGSHOW2014
  81. 81. Social Media Publishing Schedule @memorygate #DIGSHOW2014
  82. 82. Social Media Publishing HootSuite Schedule Template @memorygate #DIGSHOW2014
  83. 83. Creating a Campaign @memorygate #DIGSHOW2014
  84. 84. Creating a Campaign Directions for campaign Create client Persona Create Offer Do Keyword Research Create Resource text and Images Create Blog Post / Landing Page template for offer Create Follow up WorkflowCreate Social Media Sharing ScheduleCreate EmailCreate related Blog Post articles and promoteCreate Facebook ApplicationCreate Facebook Advert @memorygate #DIGSHOW2014
  85. 85. Creating a Campaign Persona Persona @memorygate #DIGSHOW2014
  86. 86. Creating a Campaign The Offer The Offer @memorygate #DIGSHOW2014
  87. 87. Creating a Campaign Keyword research Keyword research @memorygate #DIGSHOW2014
  88. 88. Creating a Campaign resource text and Images resource text and Images @memorygate #DIGSHOW2014
  89. 89. Creating a Campaign Landing Page Landing Page @memorygate #DIGSHOW2014
  90. 90. Creating a Campaign Follow up workflow Follow up workflow @memorygate #DIGSHOW2014
  91. 91. Creating a Campaign Sharing Sharing @memorygate #DIGSHOW2014
  92. 92. Creating a Campaign Email Email @memorygate #DIGSHOW2014
  93. 93. Creating a Campaign Facebook App Facebook App @memorygate #DIGSHOW2014
  94. 94. Creating a Campaign Facebook Ad Facebook Ad @memorygate #DIGSHOW2014
  95. 95. Social Media Tasks Pinterest Weekly Create different themed board with minimum of 10 pinsPin blogposts to relevant boards Follow 5 new people or boards - relevant to weekly themeContent sourcesPinterest Search - term of the weekMemory Gate Blog - @memorygate guest blogs posts #DIGSHOW2014
  96. 96. Social Media Promotion
  97. 97. Social Media Tasks Twitter DailyCheck mentions and replyDo a daily RT WeeklyTweet blog posts from Hootsuite and follow schedule Use buffer to tweet from followed RSS feeds #WeddingWednesdayOccasionally news jack Follow 5 new people - Twitter recommendedContent sourcesMemory Gate blog and guest blogsPhotography feedMummy blogger feedWedding feed @memorygate #DIGSHOW2014
  98. 98. Social Media Tasks Facebook DailyMin 3 posts a dayMorning - share from feedLunchtime - Memory Gate blog post - old or archived or other content Weekly Share from Buffer - set to post twice a day - late afternoon and early evening Share Pinterest board of the weekPhoto of the week - post to Eddie Catz as shareUpdate cover photoLike 5 new pages - related to weekly Pinterest ThemeContent sourcesMemory Gate blog and guest blogsPhotography feedMummy blogger feedWedding feedFacebook feed @memorygate #DIGSHOW2014
  99. 99. Social Media Tasks Google+ Daily Check mentionsWeekly Share feeds from BufferShare blog posts from Hootsuite Post a gallery of images 3-10 taken from blog post - link to articleFollow 5 people / connect with 5 suggestions Content sourcesMemory Gate blog and guest blogsPhotography feedMummy blogger feedWedding feed @memorygate #DIGSHOW2014

Editor's Notes

  • Strangers
    Attract - blog, keywords and social media
    Visitors
    Convert - Forms calls to action and landing pages
    Leads
    Close - Emails, calls or meetings
    Customers
    Delight - Sessions, Events, sharing 
    Promotors 
  • Strangers
    Attract - blog, keywords and social media
    Visitors
    Convert - Forms calls to action and landing pages
    Leads
    Close - Emails, calls or meetings
    Customers
    Delight - Sessions, Events, sharing 
    Promotors 
  • Strangers
    Attract - blog, keywords and social media
    Visitors
    Convert - Forms calls to action and landing pages
    Leads
    Close - Emails, calls or meetings
    Customers
    Delight - Sessions, Events, sharing 
    Promotors 
  • Facebook likes were the start and the finish of Facebook marketing. Obtain 100,000 likes and you could reach a big crowd. Facebook becoming public means the shareholders want a return. That means that free reach is diminishing and paying for it is almost becoming the necessary evil.
    Twitter has developed self serve ads like Facebook over the last 12 months in the USA and is now rolling it out into the UK and beyond. Yes, even Pinterest’s first promoted pins and advertising went live in October 2013.
    It is becoming pay to play on social. The free lunch is much looking a touch smaller.
    Jeffbullas's Blog.
  • No longer is it enough to say that you do social media marketing because you have a Facebook and Twitter page. The increasing complexity means you need a strategic social media marketing plan. This means  defining your goals, audience and allocating a budget and appropriate resources just for starters.
    It’s now time to write that social media marketing strategy.
  • Social media has given us the power, platforms and world reaching networks to all become publishers. Innovative and creative brands and businesses are realizing that social media and content publishing are synergistic cousins and cohorts. Create multimedia content and share it on social networks and you start global conversations.
    Brands such as Red Bull, General Electric and Lorna Jane are becoming media companies and publishers with powerful results. Red Bull even has its own media company with nearly 150 employees. The humble blog  is leaving its training wheels in the shed. Content is now where it’s at. Mass media is starting to struggle to compete with the amplification and viral velocity of  social content driven by the crowd. Octoly discovered that 99% of brand conversations on YouTube are created by fans and followers.
    Crowd sourced marketing is now becoming the norm rather than an afterthought.
  • Visual social content  is now a serious contender in social media marketing due to the convergence of a few factors.
    The rapid market penetration of smart phones and tablets
    The widespread availability of high speed wireless networks
    The decreased cost of data that makes high definition uploads cost effective
    The emergence of focused visual media social networks such as Pinterest, Vine and Instagram
    Add the emergence of visual content marketing platforms such as Shuttlerock and it’s a trend that is helping companies drive brand awareness and sales.
  • The rise of mobiles and their almost universal acceptance and use means that optimizing your social content for mobile is vital. This runs on a few levels.
    This includes:
    Make sure your blog is viewable on mobile devices by using responsive WordPress templates
    Visual content such as images and video needs to be made easy to view on smart phones and tablets
    12 months ago it was a nice to have but is now becoming essential.
  • Automation used to be a dirty word on social but doing “social at scale” means that you have no choice. New emerging startups such as Sprinklr are helping brands do social and digital marketing efficiently. Traditional technology companies such as Adobe, IBM, Oracle and Salesforce are acquiring and integrating Enterprise class social media infrastructure into their product offerings.
    This trend is also seeing the maturing of previously free platforms such a Hootsuite to grow up and offer platforms that offer a solution and one portal for your social media marketing.
  • Google glass is offering the promise of  doing social at the blink of an eye and with the movement of lips. 2014 will see the emergence of wearable technology that takes social out of your hand and onto your wrist and face. Samsung is also in the game with other startups trying to get a position on the starting line. The other vendor to watch here is Apple. Will they or won’t they play?
    The two other important questions on this trend are, “what will be the adoption rate?” and “what will be its impact for social media marketers?” Look forward to reviewing the numbers in 2015.
  • Facebook’s necessity of monetizing its social network to appease shareholders and become a sustainable business could be creating an interesting tangential sideshow. It could be pushing users into Google’s arms by using Google+. Google plus is not a source of revenue and doesn’t need to make money. It is helping feed the search beast’s golden search goose called “Google Adwords”
    With over half a billion user and growing it is now becoming a vital cog in SEO, social media marketing and content moving. My blog has seen an increase of over 300% in content amplification in the last 12 months on Google+.
    Google  plus needs to be on your social media event horizon.
  • Klout and Kred were two of the first movers to allocate online influencers some credibility. This was at first seen as imagined rather than true and authentic. As online influencers in their niches have grown tribes and followers on social networks brands are starting to come out to play.
    Brands have done this in the past on traditional media and that is why mass media influencers such as Tiger Woods is sponsored by Nike.  There is no reason why this should not also occur with social media. This is a trend that is starting to happen.
    The question isn’t “should we?” It is more about  ”how can we?”
    The power of the social micro niche influencer on a global scale is now becoming evident and real. Expect to see this trend become more visible in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
    A success?
    The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”
    Expect to see to see more of this in 2014.
  • Also there is time zone info
  • Go to Posts in insights and make some observations from the last week.
    When are your fans online?
    What times are best to engagement - when are they online?
    Which post have performed best in the last week/month/year
  • As we’ve seen, that dream is over.
  • The problem
    You can be an off the shelf photographer, you can rank well in Google, you invest heavily in traditional marketing and if the truth be told you can earn a good living.
  • The idea of building a factory business?
  • - ask people what they wrote, what they do for a living and what they photograph.
  • - ask people what they wrote, what they do for a living and what they photograph.
  • - ask people what they wrote, what they do for a living and what they photograph.
  • - ask people what they wrote, what they do for a living and what they photograph.
  • Art is something you create to inspire other people
  • Art is something you create to inspire other people
  • In the interview Bert talks about how a CAMERA managed to make that gap significantly smaller that now they overlap occasionally.
    He didn't talk too much about it's technical features other than the physical size and the fact that he liked the image quality..... he actually describes the image quality as something he can't explain.
  • In the interview Bert talks about how a CAMERA managed to make that gap significantly smaller that now they overlap occasionally.
    He didn't talk too much about it's technical features other than the physical size and the fact that he liked the image quality..... he actually describes the image quality as something he can't explain.
  • Does your work reflect all of these things?
    What does this list say about the tone and style that your writing should adopt?
  • Does your work reflect all of these things?
    What does this list say about the tone and style that your writing should adopt?
  • Seth Godin blog Monday
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • on Pinterest I  typed in 1st time parents
  • Interesting tool - http://www.hittail.com/
    HitTail tells you, in real-time, the most promising search terms you should target based on your existing traffic.
  • Interesting tool - http://www.hittail.com/
    HitTail tells you, in real-time, the most promising search terms you should target based on your existing traffic.
  • Interesting tool - http://www.hittail.com/
    HitTail tells you, in real-time, the most promising search terms you should target based on your existing traffic.
  • Interesting tool - http://www.hittail.com/
    HitTail tells you, in real-time, the most promising search terms you should target based on your existing traffic.
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Offer Terms and Conditions
    Relevant Hashtags
    Facebook Facebook link http://a.pgtb.me/fL89zd
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking
  • Biz objectives
    Big picture thinking

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