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Marketing campaign planner for photographers

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Marketing campaign planner for photographers

  1. 1. Marketing Campaign Planner Michael Shilling @memorygate
  2. 2. Campaign Planner Create client Persona Create Offer Do Keyword Research Create Resource text and Images Create Blog Post / Landing Page template for offer  Create Follow up Workflow Create Social Media Sharing Schedule Create Email Create related Blog Post articles and promote Create Facebook Application Create Facebook Advert Results
  3. 3. Persona Template Who are they? Persona Name Persona role description : I am a  Key Demographics  Sex : Age : Education : Income : Location : Other details : Needs - What do they want? Goals or needs Key problems you can solve What questions do they ask before they make a decision?
  4. 4. Offer Template Describe the offer Duration of promotion Budget Marketing Channels Online Blog Landing Page Supporting blog articles Email Facebook - Promotion App Twitter LinkedIn Google+ Instagram - hashtags Pinterest - relevant board - other  Offline Flyers Posters Mail-outs Partners Add article links or publication samples Other Materials Needed Campaign Evernote Links Copy and paste from table of contents
  5. 5. Keyword Research Template • https:// adwords.google.com/ KeywordPlanner • Create a list of keywords relating to your offer or promotion 
  6. 6. Resource text and Images Template Titles Create a few different campaign titles that could attract attention Content Create content text for blog posts and press press releases etc - Try and write 500 words Images to be used Insert images or links to images - best practice tip : Put into Cloud Storage like Dropbox for easy access Offer Terms and Conditions Relevant Hashtags
  7. 7. Blog Post / Landing Page template Page title - 70 Character Limit :  Description 150 Characters :  Keywords (3) : Image alt tags : Article Copy 500 words min What is begin offered? How does the user get the offer? What are the benefits of the offer? What does the viewer need to do now? Call To Action Webforms needed Thank you / action messages 
  8. 8. Follow up Workflow template Workflow created in LightBlue  http://www.lightbluesoftware.com/ Actions upon web form being completed   +0 Days - Task Name  - Task Type +1 Days - Task Name  - Task Type +2 Days - Task Name  - Task Type +3 Days - Task Name  - Task Type +4 Days - Task Name  - Task Type +5 Days - Task Name  - Task Type +6 Days - Task Name  - Task Type +7Days - Task Name  - Task Type +10 Days - Task Name  - Task Type +14 Days - Task Name  - Task Type +21 Days - Task Name  - Task Type +30 Days - Task Name  - Task Type +365 Days - Task Name  - Task Type
  9. 9. Social Media Sharing Schedule Template
  10. 10. Email Template Best Practice Guidelines : We recommend MailChimp for your campaign.  Campaign Name : Subject Line :Should make the reader want to find out more and open the email. From : Excerpt Text :Gives your readers an idea what the email is about List:Your email list name Template / Email type : Do you have an existing template you use? Will this be a single or multi column email? Body Copy : Keep it short. Add bullet points. Make sure your copy educates the recipients on the benefits of your offer CTA Text :Create a button. Landing Page URL : Images : Sharing buttons Include social sharing buttons and encourage users to share your content on social media.
  11. 11. Facebook Application Template Default Title The default title used by any Share widgets, and when you share your Campaign URL to Facebook, Google+ and other services that support Open Graph. If left blank, we'll use your Campaign name. Maximum of 255 characters allowed. Default Description The default description used by any Share widgets, and when you share your Campaign URL to Facebook, Google+ and other services that support Open Graph. Maximum of 1000 characters allowed. Default Image The default image used by any Share widgets, and when you share your Campaign URL to Facebook, Google+ and other services that support Open Graph. For best results, use an image that is at least 1200x630 pixels in size. Create in ShortStack - http://www.shortstack.com/
  12. 12. Facebook Application Type of App Promotion Sweepstakes Voting Competition  Images : For body content and for actions Body text : Links : Social : Share widget Comments Widget Like Button Invite Friends Forms : Custom Form Newsletter Integrations : Instagram twitter Video RSS Toy Box Countdown Widget Poll Actions If this happens do that iFrame
  13. 13. Results Cost - £ and time Leads generated Sales Created / Revenue generated Social Media activity Website activity Previous Campaign comparison Suggested Changes

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