Make Web, Not War - Vancouver, Backbone Systems

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Make Web, Not War - Vancouver, Backbone Systems

  1. 1. Presented by June, 2009
  2. 2. ABOUT: • Founded 4 years ago, from an incoming trend: – Infrastructure sharing – Data Centre hosting – SaaS, pay as you go model – Catered to the small and medium sized businesses • Entered a service provider license agreement (SPLA) with Microsoft • Strategy: Microsoft hosted suite of services • Out of strategy: Windows hosting, web hosting, or application development
  3. 3. INTRODUCTION Customers O O Substitutes Suppliers Competition And U O Complements New entrants
  4. 4. WHY PARTNER? When you select the right partner: You can do more! Grow your business faster! For example, what would a hosting company would do for an application development firm: – Data centre space – Services: Monitoring, management, help desk – Value added: Backup, SLA – Support ticket queue You can specialize and focus on your competitive advantage…
  5. 5. WHAT CUSTOMERS’ VALUE Solutions, from a trusted source. Customers are looking for: • Trusted service providers / partners • Solid services to help them… • A solution to implemented fast! They also want to protect their brand as you protect yours And when customers are happy…
  6. 6. A PARTNERSHIP EXAMPLE CRM hosting: CRM customization: • Data Centre investment • Understand customer’s • Server management and business processes, monitoring policies, strategies. • Technical Support • Document the process • Help Desk flows and, • Service level agreements • Integrate these processes into CRM
  7. 7. NAVIGATING MICROSOFT OUR strategy: To become preferred Microsoft partner Microsoft Network! Profiler Attend relevant Engage with events your MS PMs OUTCOME: Referral business from Microsoft
  8. 8. ENVIRONMENT AND STRATEGY Vancouver • startup capital of Canada • An unlimited environment of small and medium target customers and partners! Strategy Since it is impossible to be all things to all customers… • Focus on core competencies, and execute! • Select partners who are also targeting your selected segments

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