Social Media for Social Good (Notes from Tech4Good Summit in Bintan)
Day 2: Social Media for Social GoodWebinar presented by Heather Mansfield, Principal Blogger, Nonprofit Tech 2.0The Importance of Integrating the Tools of Web 1.0 and Web 2.0Web 1.0 :: The Broadcast WebWebsites, e-Newsletters, and “Donate Now” ButtonsView: View: World Wildlife Fund 2006, World Wildlife Fund 2009, World Wildlife Fund 2012Web 2.0 :: The Social WebBlogs and Social Networking SitesView: Save the Children AustraliaBefore Your Get Started, Get Organized!Create a Windows Live/Hotmail account for your nonprofit and set up your profile.Bookmark your browser and pin your taskbar. Be sure to add to Mashable and Nonprofit Tech 2.0!Create a Master Login Spreadsheet in SkyDrive.Top Five Social Media Best Practices for Nonprofits1. Design a square avatar of your logo and use it consistently on all social networks. (View Plan Asia)2. Find your Facebook voice! Always “Share” a personal statement, a link that pulls up a thumbnailimage, and content that inspires activity, such as:- Success stories- Photos and videos- Breaking news- Calls to action- View Australian Red Cross3. Find your Twitter voice! Have personality, build community, and don’t only tweet your own content!Tweet/Retweet news articles, blog posts, photos, videos, etc. (View @PlunketNZ, @GatesFoundation)
4. Tweet inspirational quotes and powerful stats:“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”–Mahatma Gandhi800,000 people are bought and sold across international borders each year: http://bit.ly/xofaka5. Build your video and digital libraries! Make sure that your communications and fundraising staff haveeasy access to a video recorder, digital camera, and or smartphone. Social media managers need tothink of themselves as reporters for their cause.Nonprofit Storytelling with Video and PhotosSocial media has changed the way your supporters process information online. Many are struggling withinformation overload.Quite often a video or slideshow can better tell your nonprofits’ story than text, and if done well, cancreate an emotional reaction and attachment your nonprofit’s work.View: YCAB FoundationYouTube and FlickrYouTube and Flickr are tools that allow you to better tell your nonprofit’s story through video andphotos. It’s crucial that you begin to build your video and photo libraries.Video: Philippine Red CrossDigital Photography: Crossroads FoundationWindows Live Photo Gallery and Movie MakerWindows Live Photo Gallery allows you to easily edit your photos, i.e., crop, resize, adjust color, etc. andthen upload them individually or as a set directly to Flickr.You can also create slideshow videos of your photos under the “Create” tab. Add captions, selectphotos, and then upload “Movie” to YouTube directly from Photo Gallery.Windows Live Movie Maker allows you to easily edit video content. You can crop, cut, insert photos,text, graphics, and audio files, such as music or narration.How to Track Your Return on Investment (ROI): Define and Track Your MetricsDefine your metrics: website traffic, blog traffic, online donations, volunteers, Facebook Fans, TwitterFollowers, YouTube video views, Flickr visits, etc. and then create a Social Media ROI Spreadsheet inSkyDrive.ConclusionYou get out of social media what you put into it! There’s no such thing as overnight success on the SocialWeb.For help, see the Windows Live Solution Center and Nonprofit Tech 2.0.