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Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

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Class presentation for Schulich School of Business, Social Media Marketing on how foursquare is being used, and can be used by businesses and brands.

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Foursquare for business, SMM - March 21 - Social Media Marketing - Schulich School of Business

  1. 1. foursquare <br />MKTG 6226 – Sites of the Social<br />March 21, 2011<br />Meghan Rose, @MeghanARose<br />
  2. 2. What is foursquare?<br />Mobile social networking ‘game’<br />Check-ins, Mayors and Tips<br />Syncs to Twitter, Facebook<br />
  3. 3. State of the foursquare Nation<br />In 5 years time, mobile web will outgrow desktop<br />Foursquare Valued at $250 Million<br />6 Million users globally, with 15k new foursquare users every day<br />
  4. 4. Brands using foursquare<br />SPECIALS NEARBY<br />The Mayor receives 15% off all photobook orders. Cannot be used in combination with any other offer. Associates: use Sku 181 to apply 15% discount to photobook orders for the mayor.<br />
  5. 5. Opportunities for SMM<br />
  6. 6. Case Study – McDonald’s<br />Foursquare Day: April 16, 2010<br />Budget: $1000<br />Offer: 100 randomly awarded $5/$10 giftcards for check-ins<br />
  7. 7. Case Study – McDonald’s (cont’d)<br />RESULTS:<br />33% more foot traffic in one day (measured in check-ins)<br />600,000 followers/fans on social media sites<br />Media attention and more than 50+ articles in traditional media<br />Sales…?<br />
  8. 8. Before You Check-In…<br />In Social Media…<br />Value ≥ Cost<br />
  9. 9. Questions?<br />

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